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Web analytics & more
 

Web analytics & more

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Short Overview of Web Analytics and a few other things.

Short Overview of Web Analytics and a few other things.

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    Web analytics & more Web analytics & more Presentation Transcript

    • Web Analytics & More 
      Daniel Gudema – FAU, April 6, 2011
    • What I Am Covering Tonight
      The Future
      MarketingExperiments!
      Internet BusinessModels
      Cool Stuff
      Web Lexicon Game
      Take It National
      The End
      About Me
      (Or How Did I Get Here?)
      Web Analytics 101
      Googe Analytics
      Web Analytics Lexicon
      Web Data Collection
      Conversion Funnels
      Accuracy Issues
      Trends
      Spam
    • About Me
      Originally Engineer at Bell Atlantic Mobile.
      I was once a cellular traffic engineer.
      In 1999, went to work for abc distributing. (dot com)
      Website grew to 1 million visitors, 25K orders a day.
      Worked with Hitbox, Coremetrics, Omniture, Google
      In 2001 cofounded Pre-Dating.com.
      Became largest Speed Dating business in the US and sold it.
      In 2006 went to work for Verio/NTT (the Japanese)
      In 2010 founded Take It National Inc.
      MBA from FAU in 2006. Won biz plan contest in 2004.
      Currently An FAU biz plan Judge (2010 and 2011)
    • Dumb Executives & Missed Opportunities
      Web Analytics reminds me of a typewriter.
      Long ago execs said they did need to type. 
      Now it’s part of the job, 24 by 7.
      Lots of Execs I’ve met don’t care about data…
      They do this at their own peril.
      My estimate of web analytics used: 95% installed.
      I would say 3% use web analytics, at least effectively.
      Richard J. Lynch III& The Phone Company
      Data Is Everything!
    • Web Analytics 101
      What Are Web Analytics?
      Data: Visitors, Pages, Conversions, Funnels, Goals, etc…
      Where users go and what they do on a website.
      Why Is It Important Or Can Be Important?
      Just saying it this, because it may not be…
      Who Uses Analytics?
      We will get into the why; Not the how!
    • What Google Analytics Looks LIke
    • What Is Google Analytics?
      A Free Web Traffic Analysis Program
      What Does That Mean?
      Who Here Is Currently Using Google Analytics!
      Uses Google Tracking Code.
      Login using your google/gmail address
      Relatively Easy To Use
      Nice Stats, Graphics, Charts, Maps And More
      Not Supported Yet On Iphone/Ipad, but just wait…
      A POWERHOUSE TOOL
      If Used Properly!
      How To Login
      Just Be Logged Into Google/Gmail
      http://www.google.com/analytics/
      Do You Want A Demo? It Will BE VERY BORING!
    • Web Analytics Lexicon
      Funnels
      Search Terms
      Orders
      Transactions
      SEO
      PPC
      Landing Page
      Goals
      Benchmarking
      Intelligence
      Hits (Old Term)
      Uniques
      Visits
      Page Views
      Clicks
      Conversion
      Time On Site
      Bounce Rate
      Exits
    • Web Data Collection
      Log Collection (log file) Pre 1999.
      Page Collection (Google Analytics)
      Cookie Based Data
      Sampling Sites
      Compete.com, Quantcast.com, Alexa.com.
      Anonymous/Meta Collection
      Profiling
      Segmenting
      Personalities (Huh?)
    • And Did You Know…
      • Web Analytics Uses The Drinking Method To Determine Ways People Convert On Websites:
    • 4 Conversion Funnel Glasses
      Margarita Glass
      Martini Glass
      Visitors Are Going Past The Home Page But Not Putting Stuff In Their Shopping Cart! Review Products Pages
      People Are Visiting The Web Site, But Only The Home Page.Review Home Page Content
      Beer Glass/High Top
      Wine Glass
      Visitors Are Shopping & Converting WellYou Are Using Web Analytics Wisely
      Website Visitors Put Stuff In Shopping Cart, But Not Converting!Review Checkout Process
      This Content Was Borrowed From Jim Stern, My Web Analytics Mentor!
    • Accuracy
      These Are The Issues
      People Turn Cookies Off
      Third Party/First Party Cookie Issues
      People Turn Javascript Off
      Broken Javascript
      Some Mobile Phones Not Supporting Javascript
      Anonymizers
      Anonymous Surfing (The Big One!)
      Data Is Not What They Used To Be
      Cellphones And Ipads
      Allowing Too Many Includes .
      So a 10% Error Rate Is Excellent.
      But Is Accuracy beyond that Important…
      For Most of Us No, it really is not import.
      Web analytics is about trends not anal retentivity.
      Don’t Seat the small stuff, Really!
    • Cool Google Web Analytics Trends
      Mapping/Geography Based Statistics
      More Visualization (Funnels, etc.)
      Mobile Phone/Iphone Tracking in stats
      Daily, Weekly, Monthly Alerts
      Customized Report (Even Google Analytics)
      Segmentation Based Reporting
      Integration With Adwords & A/B Testing
      In Page Analytics
      Intelligence (What Is That?)
    • And Now For Something Completely Different
    • Who Knows What Is Real Now?
      Spam/Spamming Now Means More Than Just Annoying Emails.
      They are like a virus going airborne.
      Anybody Know What A CAPTCHA Is?
      That annoying box with letters and numbers you have to enter when signing onto websites.
      Spiders, Bots And Human Bots
    • The Future Of Analytics
      I Always Speculate…
      Things I Think Will Be Offered In Future
      More Behavioral Analytics And Segmentation
      Telling Google a person is tall, blonde and single.
      Interactive Analytics
      Instantly usable data for Google customers
      Advanced Graphics
      I can see better, interactive graphics.
      Overall I think Google has hit 90% of what is needed and probably will not increase features too much…
    • How To Make A Good Website Great!
      Don’t Make Me Think!
      The Marketing Experiments Formula:
      C = 4M + 3V + 2(I-F) – 2A
      C = Probability of conversion
      M = Motivation of the User
      V= Clarity of value proposition
      I = Incentive
      F = Friction
      A = Anxiety
    • Let Me Educate You On Internet Business Models
      A Lot Of People Ask Me About Starting Internet Business. These Are The Models:
      Monthly Membership – The Best
      B2B Saas Technology - Excellent
      Lead Generation - Good
      Product/Service Sale – Good
      Commission/Exchange – Decent
      Sponsorship - Weak
      Advertising – Just Forget About It!
      Non Profit – Why Don’t You Just Get A Job!
      Notice A Pattern…And Choose Wisely!
      Monthly Recurring Revenue, Web Based Services
    • Cool Web Stuff You Should Know About!
      Alexa.com
      Compete.com
      Quantcast.com
      Magenta
      Drupal
      Joomla
      BeanStalk SVN
      InfusionSoft
      Constant Contact
      Evernote.com
      FourSquare.com
      Dropbox.com
      WeTransfer.com
      Basecamp
      Google Documents
      Skype
      WordPress
      SpeakEasy.net
    • Play The Web Lexicon Game
    • Take It National (My Plug)
      Take It National
      National Event Franchise Platform
      Takes You National
      Comes From Our Speed Dating Business
      WordPress Compatible
      Currently In Beta
      Though We Have Real, Paying Customers.
      I’ll Give You A Demo
      http://www.takeitnational.com
    • Anything Else?
      Let me know if you have any questions
      Or If there is something I did not cover you wanted me to tonight.
      My Email: dgudema@gmail.com
      My Blog http://www.strategicpoints.com/
      My Twitter: http://twitter.com/dgudema
      My Startup: http://www.takeitnational.com