Web Analytics & More Daniel Gudema – FAU, April 6, 2011
What I Am Covering Tonight The Future MarketingExperiments! Internet BusinessModels Cool Stuff Web Lexicon Game Take It National The End About Me (Or How Did I Get Here?) Web Analytics 101 Googe Analytics Web Analytics Lexicon Web Data Collection Conversion Funnels Accuracy Issues Trends Spam
About Me Originally Engineer at Bell Atlantic Mobile. I was once a cellular traffic engineer. In 1999, went to work for abc distributing. (dot com) Website grew to 1 million visitors, 25K orders a day. Worked with Hitbox, Coremetrics, Omniture, Google In 2001 cofounded Pre-Dating.com. Became largest Speed Dating business in the US and sold it. In 2006 went to work for Verio/NTT (the Japanese) In 2010 founded Take It National Inc. MBA from FAU in 2006. Won biz plan contest in 2004. Currently An FAU biz plan Judge (2010 and 2011)
Dumb Executives & Missed Opportunities Web Analytics reminds me of a typewriter. Long ago execs said they did need to type. Now it’s part of the job, 24 by 7. Lots of Execs I’ve met don’t care about data… They do this at their own peril. My estimate of web analytics used: 95% installed. I would say 3% use web analytics, at least effectively. Richard J. Lynch III& The Phone Company Data Is Everything!
Web Analytics 101 What Are Web Analytics? Data: Visitors, Pages, Conversions, Funnels, Goals, etc… Where users go and what they do on a website. Why Is It Important Or Can Be Important? Just saying it this, because it may not be… Who Uses Analytics? We will get into the why; Not the how!
What Is Google Analytics? A Free Web Traffic Analysis Program What Does That Mean? Who Here Is Currently Using Google Analytics! Uses Google Tracking Code. Login using your google/gmail address Relatively Easy To Use Nice Stats, Graphics, Charts, Maps And More Not Supported Yet On Iphone/Ipad, but just wait… A POWERHOUSE TOOL If Used Properly! How To Login Just Be Logged Into Google/Gmail http://www.google.com/analytics/ Do You Want A Demo? It Will BE VERY BORING!
Web Analytics Lexicon Funnels Search Terms Orders Transactions SEO PPC Landing Page Goals Benchmarking Intelligence Hits (Old Term) Uniques Visits Page Views Clicks Conversion Time On Site Bounce Rate Exits
Web Data Collection Log Collection (log file) Pre 1999. Page Collection (Google Analytics) Cookie Based Data Sampling Sites Compete.com, Quantcast.com, Alexa.com. Anonymous/Meta Collection Profiling Segmenting Personalities (Huh?)
Web Analytics Uses The Drinking Method To Determine Ways People Convert On Websites:
4 Conversion Funnel Glasses Margarita Glass Martini Glass Visitors Are Going Past The Home Page But Not Putting Stuff In Their Shopping Cart! Review Products Pages People Are Visiting The Web Site, But Only The Home Page.Review Home Page Content Beer Glass/High Top Wine Glass Visitors Are Shopping & Converting WellYou Are Using Web Analytics Wisely Website Visitors Put Stuff In Shopping Cart, But Not Converting!Review Checkout Process This Content Was Borrowed From Jim Stern, My Web Analytics Mentor!
Cool Google Web Analytics Trends Mapping/Geography Based Statistics More Visualization (Funnels, etc.) Mobile Phone/Iphone Tracking in stats Daily, Weekly, Monthly Alerts Customized Report (Even Google Analytics) Segmentation Based Reporting Integration With Adwords & A/B Testing In Page Analytics Intelligence (What Is That?)
Who Knows What Is Real Now? Spam/Spamming Now Means More Than Just Annoying Emails. They are like a virus going airborne. Anybody Know What A CAPTCHA Is? That annoying box with letters and numbers you have to enter when signing onto websites. Spiders, Bots And Human Bots
The Future Of Analytics I Always Speculate… Things I Think Will Be Offered In Future More Behavioral Analytics And Segmentation Telling Google a person is tall, blonde and single. Interactive Analytics Instantly usable data for Google customers Advanced Graphics I can see better, interactive graphics. Overall I think Google has hit 90% of what is needed and probably will not increase features too much…
How To Make A Good Website Great! Don’t Make Me Think! The Marketing Experiments Formula: C = 4M + 3V + 2(I-F) – 2A C = Probability of conversion M = Motivation of the User V= Clarity of value proposition I = Incentive F = Friction A = Anxiety
Let Me Educate You On Internet Business Models A Lot Of People Ask Me About Starting Internet Business. These Are The Models: Monthly Membership – The Best B2B Saas Technology - Excellent Lead Generation - Good Product/Service Sale – Good Commission/Exchange – Decent Sponsorship - Weak Advertising – Just Forget About It! Non Profit – Why Don’t You Just Get A Job! Notice A Pattern…And Choose Wisely! Monthly Recurring Revenue, Web Based Services
Cool Web Stuff You Should Know About! Alexa.com Compete.com Quantcast.com Magenta Drupal Joomla BeanStalk SVN InfusionSoft Constant Contact Evernote.com FourSquare.com Dropbox.com WeTransfer.com Basecamp Google Documents Skype WordPress SpeakEasy.net
Take It National (My Plug) Take It National National Event Franchise Platform Takes You National Comes From Our Speed Dating Business WordPress Compatible Currently In Beta Though We Have Real, Paying Customers. I’ll Give You A Demo http://www.takeitnational.com
Anything Else? Let me know if you have any questions Or If there is something I did not cover you wanted me to tonight. My Email: firstname.lastname@example.org My Blog http://www.strategicpoints.com/ My Twitter: http://twitter.com/dgudema My Startup: http://www.takeitnational.com