Paid Earned Owned Social Media Brand and ProductInternet Advertising (Pages and Feeds) Websites PPC – Search Mobile Brand and Word of Mouth Marketing Product Websites Proprietary MobileMobile Advertising User Forums Applications News, PR, Customer Care Sponsorships Announcements Services Blogger ProprietaryPaid Applications Relationships Digital Content
Social media is the ongoingconversation of the planet.”
The conversations are powered by: Photo Blogging Sharing Video Micro Sharing Blogging Key Podcasts Social RSS Platforms Message Widgets Boards Chat Social Rooms Networking
Learn AboutYour Audience Who/Where are they?What is their personality like?How/Where do they consume? How/Where do they engage?
The Importance of WordsTreat this part very seriously. It is a myth that successful communication relies mainly on delivery style. What you say is just as important as how you say it.
Certain words have great psychological impact on us. Theyaddress our basic human desires and our emotional needsand wants. They compel us to pay attention and take action.Successful copywriters use certain words to add persuasivepower to their ads.
DescriptionSpecificity can result from descriptive language.Which dessert would get your attention faster? Something described as “A sinful combination of bourbon-soaked vanilla beans and fresh raspberries with a chocolate ganache surprise”. Something described as “Chocolate Dessert”. Get your audience salivating
ClarityAvoid vague, nebulous corporate-speak. Nothing puts an audienceoff more than uncommitted,detached phrases.
AuthenticityMuch of the language in corporations today is clichéd,vague, and pretentious. When speaking, be concise,clear, and authentic – get to the human side of language.
Call to actionIf you end with a call to action, make it clear and specific.Your audience should know exactly what they are called todo and have reasons for taking that course of action.Leave the participants with a memorable comment orquestion that ties directly back to your main point.
Leave Them Wanting More Most messages should end in such a way thatparticipants are inclined to crave more informationyou may share with them later. When appropriate, leave the audience at a climax: promise that in a future message you will provide additional useful information. The human brain seeks closure. Participants will be inclined to return to something that has not been solved completely.
What is social media? People having conversations online.Why social media? A fundamental shift in the way we communicate.How to implement? Choice of words. Learn about audience. Channels.Who is doing it right? Dell. Comcast. Starbucks. Social media in China.
References1. The Razorfish Social Influence Marketing Report2. Research Micro Blogging Trend During World Cup, Sina.Inc3. Brands and Social Media in China, Ogilvyone Worldwide4. Power to the People – Social Media Tracker Wave 35. Social Media in Asia, 360 Digital Influence, Ogilvy Public Relations6. Digital Actions and Their Effect on Advocacy, Consumer Insights Inc.7. eMarketer, TechCrunch.com, Los Angeles Times, Knowledge Networks8. Social media for business, Slideshare9. What the f**k is social media, Slideshare10. Before you open your mouth, Slideshare Thank you very much
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