DAVID W. GRUEHN 1814 E. Branch Hollow Drive, Carrollton, TX 75010Cell: (214) 669-6970 firstname.lastname@example.org http://davidgruehn.com SUMMARYSenior executive with 26 years of experience developing, managing, delivering and selling technology solutions andservices to upper tier companies, with a 20 year concentration in the retail and hospitality industry. Passionate, high-energy, hands-on leader with a strong track record of envisioning how technology and emerging innovation will helpretailers differentiate their business. Dedicated team player with a consistent employee satisfaction record, skilled incross-team collaboration, with outstanding C-level oral and written communication and presentation skills. Adecisively creative problem solver who thrives in a dynamic, challenging environment. • Complex Program and Project Management • Building, Leading and Motivating Teams • Systems Implementation Delivery • C-level and Board-level Presence • Innovative Technology Visionary • Strategic Planning and Execution • P&L Responsibility • Relationship Development and Management PROFESSIONAL EXPERIENCEMICROSOFT CORPORATION - Dallas, TX 2005-PresentIndustry Solutions Managing Director, US Retail & Hospitality VerticalCurrently manage a team of retail technology subject matter experts focused on developing andevangelizing Microsoft’s go-to-market solution strategies for top tier US retail and hospitality customers.• Responsible for developing and executing go-to-market strategy and solution offerings in conjunction with select industry partners. Solution focus areas include customer experience, store systems, digital marketing, multi-channel integration, mobility, business intelligence and real-time analytics, cloud strategy, and enterprise portal / collaboration.• Member of the core architect team responsible for developing and delivering Microsoft’s worldwide Smarter Retailing Strategy launched at the National Retail Federation show in 2004. Conducted press and analysts briefings on the strategy’s value equation and competitive differentiation. Repeated the process in 2007 when Microsoft launched our revised Connected Retail Experiences strategy.• Conducted C-Level envisioning sessions and executive briefings to help top tier retailers such as Home Depot, Macy’s, Target, Wal-Mart, Safeway, and Lowes comprehend and harness the impact, threat, and opportunities associated with the rapid acceleration and adoption of emerging technologies by retail consumers.• Managed complex cross-functional teams responsible for numerous customer facing activities including the annual NRF exhibition, partner & customer user group presentations, press/analysts interviews, innovation showcase roadshows, and internal / external industry relevant training webinars. Scope included content/collateral development and content presentation.• Responsible for $360M P&L. Made sales quota five of the last six years. Last three years achieved 101.1%, 114%, and 108% quota achievement.• Consistently ranked one of the highest rated team managers based on the employee Work Health Index (WHI) survey which measures employee morale. During the last three years achieved WHI scores of 91, 92, and 97 out of 100.• Published author and speaker on industry relevant topics in leading trade magazines including STORES, Integrated Solutions Retailer, Chain Store Age, and Retails Solutions Online.
MICROSOFT CORPORATION - Dallas, TX 1999-2005Practice Manager, National US Retail & Hospitality Consulting ServicesManaged the consulting & support division of Microsoft’s retail and hospitality industry vertical focusedon the top tier US retail and hospitality customers.• Built from inception the first US retail focused consulting & support services division. Scaled the business model to support 75 dedicated service professionals focused on project management, retail specific application development, system integration, corporate collaboration, strategic consulting, business intelligence, and 24 X 7 customer support. • Responsible for services project management, utilization goals, on-time, on-budget engagement metrics, quality assurance and risk management, employee morale, contract negotiation, and customer satisfaction. Focused on top tier retailers such as Walmart, Target, Best Buy, Kroger, Home Depot, Costco, Safeway, Sears, Rite Aid, Family Dollar, Meijer, Ross, TJX, and McDonalds.• Utilized extensive industry knowledge/experience/relationships to become a voice of our retail customers in Redmond. Drove VP level corporate awareness of unaddressed industry specific issues, requirements and competitive threats. Led cross-functional teams in developing and delivering new offerings, products, and processes which helped Microsoft become a dominant technology provider in retail. These included competitive retail specific licensing models, product functionality gap analysis which contributed to the first ever industry focused Microsoft operating system (WEPOS), vertical specific metric development and alignment, industry specific solution offerings, and industry focused field sales training.• Helped establish Microsoft’s retail industry credibility through numerous tradeshow presentations, executive briefings, and customer / partner advisory boards. Built strong credible relationships with the industry’s top press and analysts.• Responsible for a $28M P&L. Final year 114% ahead of services revenue quota.GADZOOKS - Carrollton, TX 1998 - 1999CIO-Vice President, Information SystemsResponsible for the development & enhancement of corporate revenue generating strategies through theutilization of information technology for this 435 unit apparel specialty retailer.• Built the IS department from a maintenance shop of three support staff to a strong proactive team of 20 department specialists.• Developed the company’s first strategic information systems plan and initiated an IT steering committee. Sharpened executive focus on utilizing technology as a strategic asset.• Strengthened relationships with key IT venders and expanded the company’s IT delivery capacity through mutually beneficial vendor partnerships.• Designed and replaced the company’s technology infrastructure to support strategic initiatives. Project included building the company’s first industry standard data center.• Upgraded the merchandising system to current revs to support strategic corporate expansion plans. Worked directly with vendor (STS now Epicor) on designing implementation plan and license negotiations.• Drove board level technology interaction and approval for all IT strategic initiatives.• Accepted the position based on the opportunity to build extensive components of a specialty retail environment from scratch. These included enterprise and store infrastructure, Microsoft Outlook integrated voice mail system, new corporate reporting standards, and introduction to emerging digital marketing opportunities.THE BOMBAY COMPANY – Fort Worth, TX 1994 - 1998CIO-Vice President, Information SystemsResponsible for all information technology initiatives supporting mission critical business functions andstrategic technology direction for this international 420 unit home furnishings specialty retailer.
• Assessed and strengthened the IT resource infrastructure. Managed a staff of 50 system analysts, programmers, and support staff.• Designed and implemented three year strategic information systems plan to support long term corporate strategic goals which included improved logistics, enhanced corporate communication, employee productivity and collaboration, introduction of enterprise business intelligence capability, enhanced channel productivity and integration, and enhanced store systems.• Replaced the corporate network infrastructure to support global enterprise computing requirements. Initiative included deploying email and mission-critical system access to all corporate employees in the US, Canada, Malaysia, Taiwan, and China. Laptops with remote corporate access were deployed to all field management to enhance critical information access and productivity.• Negotiated contracts and supervised implementation of numerous productivity enhancing system initiatives including PeopleSoft HR systems, ProBusiness outsourced payroll, Arthur Merchandise Planning System, Pilot’s Online Analytical Processing (OLAP), Integrated Voice Recognition for enhanced store associate product knowledge training, JD Edwards Financials Upgrade, and Bombay’s Private Label credit card implementation and POS application integration.• Directed strategic enhancements to the heavily modified JDA merchandising system to support differentiating advantages in logistics and container management• Introduced Bombay’s first ecommerce internet presence, an early entry for specialty retailers in 1997, at www.bombayco.com featuring 400 products with automated merchandising system & mail order delivery integration. Worked with Microsoft and local Microsoft partners who subsidized the project saving Bombay $250,000.• Initiated store system environment changes which enhanced store & corporate information access and training capabilities improving sales potential and customer service opportunities.• Initiated the first IT steering committee which sharpened executive focus on utilizing technology as a strategic asset and drove effective executive level cross-team collaboration.• Drove board level technology interaction and approval for all IT strategic initiatives.PRICE WATERHOUSE, LLP – Dallas, TX 1987 - 1994Senior Manager, Management Consulting Services – Dallas, TX• Joined the firm directly from college as a management consultant and was promoted ultimately to Senior Management Consultant. Experience includes: • Management responsibilities included engagement project management and general oversight, project profitability, engagement sales, executive relationships both externally and internally, customer satisfaction, and employee recruitment, morale, and evaluation. • Technical experience included system integration, strategic system information planning, client/server system design and development, business process reengineering, and package system selection and implementation. Industry focus areas included Retail, Real Estate, and Consumer Product Goods• Engaged in long-term mission critical projects in Fortune 50 companies which generated a strong foundation in business acumen, team building, management skills, and executive oral and written communication skills.PRICE WATERHOUSE, LLP – Dallas, TX 6/1985 – 8/1985Accounting Auditor Internship – Dallas, TX• One of two students from the University of Texas chosen by the firm in 1985 to participate in an accounting internship during the summer of 1895. PROFESSIONAL AFFILIATIONS & APPOINTMENTS National Retail Federation Foundation Board (2011 - Present) NextPoint Retail Advisory Board (2009 - Present) Executive Professor, Center for Retailing Studies, Texas A&M (2005)
Executive Professor, Center for Retailing Studies, Texas A&M (2003) Retail System Alert Advisory Board (1997-1999) Who’s Who of Technology (1997) Phi Delta Theta Social Fraternity, Delta Sigma Pi Business Fraternity EDUCATION B.B.A., Management Information Systems & Accounting, University of Texas at Austin (1986) PUBLICATIONSArticle: Unique Customer Experience is Retail’s Holy GrailNRF STORES Magazine - 7/1/2011http://www.stores.org/STORES%20Magazine%20July%202011/unique-customer-experience-retail%E2%80%99s-holy-grailInterview: Moving the Needle: CIOs Encouraged to Increase Investments in InnovationNRF STORES Magazine - 3/11/2011http://www.stores.org/STORES%20Magazine%20March%202011/moving-needleVideo: TouchPoints TV: David Gruehn Talks About Retail Industry TrendsRetail TouchPoints - 1/27/2011http://www.retailtouchpoints.com/touchpoints-tv/694-touchpoints-tv-david-gruehnArticle: Cloud Computing: What Are the Stumbling Blocks Hindering Retailers Broader Adoptionof the SaaS/Cloud Model?Integrated Solutions for Retailers - 6/1/2010http://www.retailsolutionsonline.com/article.mvc/Cloud-Computing-What-Are-The-Stumbling-Blocks-0002Video: Aligning the Agendas of the Retail CMO and CIOChain Store Age - 5/4/2010http://www.youtube.com/watch?v=8C32n6naRBAVideo: Harnessing Innovation for Growth In RetailIntegrated Solutions for Retailers - 4/22/2010http://www.retailsolutionsonline.com/article.mvc/Harnessing-Innovation-For-Growth-In-Retail-0001Interview: Taking Advantage of Tech TrendsON Windows - 1/10/2010http://www.onwindows.com/Articles/Taking-advantage-of-tech-trends/4402/Default.aspxInterview: Technology in the “New Normal” LandscapeChain Store Age - 12/31/2009http://www.chainstoreage.com/article/technology-%E2%80%9Cnew-normal%E2%80%9D-landscapeArticle: The Millennial March into RetailNRF STORES Magazine ORES - 5/4/2009http://www.stores.org/stores-magazine-may-2009/millennial-march-retailInterview: Leverage Technologies to Improve PerformanceChain Store Age - 3/31/2009http://www.chainstoreage.com/article/leverage-technologies-improve-performance
Interview: Amid Weakening Retail Environment, ‘Connected Experiences’ Can Drive CustomerLoyaltyWebWire - 1/12/2009http://www.webwire.com/ViewPressRel.asp?aId=84269Interview: BI: How Did You Do Business Without It?Integrated Solutions for Retailers - 5/17/2007http://www.retailsolutionsonline.com/article.mvc/BI-How-Did-You-Do-Business-Without-It-0001