• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Promotions 2.0 - The Future of Interactive Marketing

Promotions 2.0 - The Future of Interactive Marketing



Download at http://www.teamDigital.com ...

Download at http://www.teamDigital.com
Advertising & marketing are going through a period of significant transformation. The old model of bombarding consumers with disruptive advertising is broken. This presentation offers a new model for creating brand value in a 2.0 world.



Total Views
Views on SlideShare
Embed Views



129 Embeds 2,690

http://altaide.typepad.com 298
http://teamdigital.com 261
http://schrivers.blogspot.com 241
http://promotions2.com 225
http://brandcentric.net 137
http://www.retailmarketing101.com 124
http://3yucezerey4.blogspot.com 117
http://www.levidepoches.fr 101
http://www.participative-spirit.fr 88
http://www.slideshare.net 84
http://blog.menneveux.com 81
https://my.zyncro.mx 70
http://multimediaorganizacional2.blogspot.com 65
http://gaitme.blogspot.fr 48
http://belajaradvertising.blogspot.com 45
https://tasks.crowdflower.com 39
http://brandcom.com.ua 37
http://gaitme.blogspot.com 34
http://www.olafmolenaar.com 24
http://www.digital-marketeers.org 24
http://batjaa-aboutmarketing.blogspot.com 23
http://lojaliteetti.deuspak.com 23
http://schrivers.blogspot.in 21
http://davidgriffith.wordpress.com 21
http://www.activated.com.ua 21
http://www.projetinternet.com 18
http://www.adventuresdm.co.uk 18
http://schrivers.blogspot.fr 17
http://valoriprimilab.blogspot.com 14
http://www.adventuresdm.com 14
http://schrivers.blogspot.co.uk 14
http://www.teamdigital.com 13
http://www.participative-spirit.asia 13
http://levidepoches.blogs.com 13
http://digitalmix.fr 12
http://wordpress.valeriegreen.me 12
http://www.yucezerey.com 11
http://batjaa-gotanidea.blogspot.com 11
http://gaitme.fr 10
http://www.thump.in 10
http://communicants.hautetfort.com 10
http://schrivers.blogspot.ca 9
http://jesushoyos.typepad.com 9
http://englishthroughadvertising.blogspot.com 9
http://austop1a.com.au 8
http://www.jesushoyos.typepad.com 8
http://www.brandcom.com.ua 8
http://insousiant.blogspot.com 7
http://lestfm.ning.com 7
http://www.jesushoyos.com 6



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.


110 of 30 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Learning more about this for my job can you send a copy so I can print it? oc07@yahoo.com. Thank you.
    Are you sure you want to
    Your message goes here
  • Hello Sir, can you send your presentation to my email 'shainsingh@ymail.com' , This is help to product promotion...Thank You
    Are you sure you want to
    Your message goes here
  • can u pls send presentation to donyjosemalol@gmail.com
    Are you sure you want to
    Your message goes here
  • can u send this report to donyjosemalol@gmail.com
    Are you sure you want to
    Your message goes here
  • ;)
    Are you sure you want to
    Your message goes here

110 of 30 previous next

Post Comment
Edit your comment

    Promotions 2.0 - The Future of Interactive Marketing Promotions 2.0 - The Future of Interactive Marketing Presentation Transcript

    • PROMOTIONS 2.0 The future of interactive marketing
    • The Big Shift Advertising isn’t what it used to be
    • ew technologies, N d media, and a new fragmente owered consumers generation of emp hanging the world are rapidly c of advertising...
    • We’re Spending Less Time Here... Radio TV Print -19% -33% -30% Time spent with traditional media is declining Arbitron Research: Internet and Multimedia Study
    • ...And More Time Here. New technologies are captivating consumers
    • Media fragmentation is increasing. In 1971, the average person encountered approximately 500 ad messages a day David Schenk, Marketing Smog
    • 7 Today, that number is almost 5,000 making it harder to engage consumers. David Schenk, Marketing Smog
    • ising dvert A nline O flat with ve been Rates ha years.” “CPM he past 2 ults for t ning res now .01% li dec ugh rates o e click thr rag Ave Paid Search “Losing its luster and expe cted to peak this year, followed by a decline.” Borell Associa tes: The Big S hift Research Report (April 2008)
    • Digital Consumers are shifting from passive shoppers to active brand participants 200 million 36 million US consumers have shopped online Download music or video* Over 875 million worldwide*** user 40 million 110 million Browse the web from their mobile phone** mobile Participate in customer Social Networks* PASSIVE 95 million 50 million Participate in community producer Have created online content* online Contests & Sweepstakes**** participant *Pew Internet & American Life **Nielson Mobile study *** ComScore ****NY Times E-Commerce Report Image: David Armano
    • 30.0 2008 2012 22.5 ($ in Billions) 15.0 7.5 0 Display Search Video Promotions Email Online Promotions Spending expected to surpass other online advertising categories over the next 5 years. Source: Borell Associates inc. 2008
    • Because promotions deliver results... 60% 80% 82% of US consumers of online of consumers have purchased consumers have will provide personal a brand due to a entered a information in exchange promotion.* sweepstakes.** for a chance to win.*** *IMI International **eMarketer ***Jupiter Research: Online Privacy Report
    • The New Marketing Mix Digital Promotions + Advertising Quadrant 4 = most value Increased Value Increased Value Promotions + Advertising High 4 Increased relevance & entertainment By combining digital promotions & 4 2 advertising both relevance & entertainment value is increased moving closer to Quadrant 4. > > Relevant Brand Advertising 3 Low Relevance - High Creative 3 1 Local or Niche 2 High Relevance - Low Creative Mass Marketing 1 Low Low Relevance - Low Creative > Entertaining > Low High Relevance & Entertainment* 2 axis that create consumer value in marketing: While all marketing is capable of playing in quadrant four, no single medium has broken through. Source: Joseph Jaffe
    • Old Marketing New Marketing Spray & Pray Attract & Engage Large Audience Smaller Audiences Low Relevance High Relevance Low Return High Return
    • Promotions 2.0 Marketers are using digital promotions today to create buzz & cut through the clutter
    • Digital Promotions From Brand Awareness to Engagement High Consumer Involvement > UGC Instant win Brand Engagement Brand Awareness Advergames Social > > Mobile Sweepstakes Core Audience Extended Audience > Low Consumer Involvement
    • 70% of CPG Super Bowl Advertisers used interactive promotions at the core of their 2008 campaigns. Source: Promo Magazine
    • User Generated Contests deep brand engagement & active participation Doritos changes the game Contest winner beats out madison avenue winning USA TODAY'S 2009 Super Bowl Ad Meter
    • Advergames brand messages become viral brand experiences 30% of Super Bowl viewers say they are more likely to visit an advertiser's Web site after seeing a Super Bowl commercial* *2009, Harris Interactive Poll
    • Advergames brand messages become viral brand experiences 40 30 20 10 0 Advergames Video Tell-a-Friend Advergames/ Online Viral Social Tell-a-friend Microsites Contests Video Bookmarking Viral Marketing Tactics with “Greatest Results”* * 2008 eMarketer, Viral Marketing Survey
    • Mobile Integration participation anytime or anywhere Largest US SMS Promotion New technologies driving innovation 97% of consumers carry their phone at retail* * Promotion Marketing Association Digital Summit
    • Inclusive Experiences Everyone wins something. Someone wins everything. One person win a trip to the World Series One college wins a private concert Everyone wins a taco if base with the Dave Matthews Band is stolen during the game Everyone watches online
    • Social Promotions promotions worth talking about Facebook: 220 million visitors monthly* Super Bowl: 98 million viewers** People Magazine: 3.6 million readers monthly** *Comscore **infoplease.com
    • Promotion Hell Poor planning can lead to big problems
    • Warning! Promotions are regulated & must comply with federal and state laws to avoid civil & criminal penalties.
    • Axl Rose vs. Dr. Pepper Everyone in America gets a Dr. Pepper (sort of) No Artist Approval + No Rules + Technical Problems = Pending Lawsuit
    • Rock the Vote Starbucks and Krispy Kreme face penalties for election day giveaways Federal Statute prohibits any organization from “providing rewards for voting.”
    • Pepsi Stuffed Harrier Jet a steal at 700,000,000 points Student sues over deceptive advertising & business practices after acquiring enough points to purchase Jet. Result: Out of court settlement and a whole lot of bad PR.
    • Promotions 3.0 What’s next for advertising & promotions?
    • Clutter Continues Brands will look for new ways to engage consumers as media & product proliferation expands M
    • Mobile Dominates Mobile & Wireless devices will become the next dominant consumer platform 65 Million U.S. Mobile Internet users in 2008 and growing* * Promotion Marketing Association Digital Summit
    • Social Media Expands Social Media is bigger than you think... and it’s just getting started U.S. Social Network Usage 35% All Adults 75% Adults 18-24 * Pew Internet & American Life Project, December 2008
    • Legal Issues Continue Privacy & Legal issues will continue to create new challenges for marketers
    • + David Griffith is managing director of teamDigital, a brand based digital agency specializing in technology driven promotions that engage consumers, create loyalty, and increase brand value. Blog www.Promotions2.com Website www.teamDigital.com