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LinkedIn Overview Feb 2012
 

LinkedIn Overview Feb 2012

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A high level overview of LinkedIn - Feb 2012

A high level overview of LinkedIn - Feb 2012

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  • Talent is THE driving force for success and economic opportunity; that holds true for both individual professionals and the companies they work for. At our core, LinkedIn is in the business of connecting talent with opportunity at massive scale.  We are able to do this in an unprecedented way due to the convergence of two unique trends:Scalable infrastructure that connects hundreds of millions of people in milliseconds, andExtraordinary shifts in online behavior related to the way people represent their identities, build their networks and share information and knowledge. This is fundamentally changing the world in the way we live, play, and, of course, work. And that’s where LinkedIn is focused: on fundamentally transforming the way the world works.
  • For us, fundamentally changing the way the world works begins with our mission statement: To connect the world’s professionals to make them more productive and successful. This means not only helping people to find their dream jobs, but also enabling them to be great at the jobs they’re already in.
  • We’re making great strides toward our mission:**As of February 9, 2012, LinkedIn has north of 150 million members, and we’re now adding more than two members every second. This is the fastest rate of absolute member growth in the company’s history. Sixty percent of LinkedIn members are currently located outside of the United States.As of September 30, 2011 (the end of the third quarter), LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.More than 2 million companies have LinkedIn Company Pages.LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011[See http://press.linkedin.com/about for a complete list of LinkedIn facts and stats]
  • But, we’re just getting started. By our measure,there are more than 640 million professionals in the world. And roughly 3.3 billion people in the global workforce. Ultimately, our vision is to create economic opportunity for every professional, which we believe is an especially crucial objective in light of current macroeconomic trends.
  • Our most important core value is that members come first. We develop products across three dimensions to deliver value to our members: 1.Professional Identity, which helps professionals connect, find, and be found;LinkedIn is the most powerful, professionally-oriented search engine on the planet. In becoming a member, you are carving out a piece of digital real estate and creating your professional profile of record. When you need to find someone, connect with someone, do a business deal or tap professional knowledge, LinkedIn is the place to go. 2.Insights, which help people get the information and knowledge they need to be great at what they do; A fire hose of unique and valuable information, knowledge, data and insight flow through the LinkedIn network as a result of our members connecting and sharing.Our job is to build products that derive information and insights from that data for our members to help them be better at what they do every day. Examples of some of these products are LI Today, Groups, Homepage, Signal3.And Everywhere, which ensures that our platform works wherever our members work, regardless of where they are, on the Web or off. We live in an age where we can no longer expect our members to be tethered to their desks. We live in a mobile, ubiquitous computer age. LinkedIn is focused on providing members with access to their professional identity and insights wherever they may be -- whether it is on and off the desktop or on and off LinkedIn.com. We know our members will still visit other sites, and we want to continue to scale our API offerings to provide value to our members no matter where they are.If you’re taking time to build your professional identity, network and knowledge..the sum total of our value proposition is that LinkedIn will enable our members to find dream jobs and be great at jobs they’re already in.
  • …This meaningfully contributes to the growth of our three diverse revenue streams – Hiring Solutions, Marketing Solutions, and Premium Subscriptions: / [LinkedIn’s business model has three revenue streams that are massively scalable:] Hiring Solutions:As the world’s largest professional network, LinkedIn is the single best place to connect with passive and high-quality active job candidates. LinkedIn Hiring Solutions improves the efficiency of recruiting the best at scale, giving recruiting teams a competitive edge in the war for talent. [LinkedIn uniquely possesses an unprecedented wealth of accurate and up-to-date professional information, the full extent of which can only be accessed through LIHS. We provide the tools that enable recruiting teams to understand their target audience, position their company as the employer of choice, engage with relevant, high-quality candidates (at scale) and accurately measure their results.]Marketing Solutions:LinkedIn Marketing Solutions helps advertisers and marketers reach influential, affluent and highly-educated audiences in a very relevant and engaging way. LinkedIn has the most valuable audience by composition anywhere on the internet. This global and unique asset gets products and services in front of right professional at right time. [LinkedIn Marketing Solutions helps advertisers/marketers reach influential, affluent and highly-educated audiences in a very relevant and engaging way. Ithas three competitive advantages over any other online platform: Scale, Accuracy, and Portfolio: Scale: 150 Million Members that are all professionals; one of the most influential, affluent and highly educated audiences on the web; more decision makers, higher average household incomes, and more college or post-college graduates than U.S. visitors of many leading business websites.  Accuracy: rich profile-based targeting allows advertisers to reach very specific audiences; targeting includes by geography, job function, industry, company size, seniority, age, gender, company name, LinkedIn Group and even job title. Portfolio: A suite of high-impact and engaging products helps advertisers get their messages across, from text-based ads to massive display campaigns to socially-driven branding opportunities like Company Pages and Groups.] Premium Subscriptions:LinkedIn Premium Subscriptions are tailored for an array of member needs and segments, to provide the right/additional tools to enable customers to be better at what they do every day / more productive and successful in their careers. The aim of our three business lines, and all of the products and services we develop is to connect talent and opportunity at a massive scale, and to make the world’s professionals more productive and successful. In doing so, we aspire to create economic opportunity for every professional in the world.
  • Attracting the best talent requires a new approach – one that targets passive candidates.  The best candidates have a job, they aren’t out looking for a job.  While 18% of employed professionals are actively looking for work, 60% are open to new opportunities.  LinkedIn - the world’s largest global network of professionals – is the single best place to connect with passive and high-quality active job candidates.  LinkedIn’s more than 150 million members from 200 different countries are on the site to build their professional brands, and to share and discover knowledge that will help them be more productive and successful in their careers (including in their current jobs). LinkedIn offers a number of different ways to connect with these professionals in meaningful, relevant ways (groups, Company Pages, ads, InMails, etc.)  LinkedIn Hiring Solutions improves the efficiency of recruiting the best at scale, giving recruiting teams a competitive edge in the war for talent.  Tools: We provide the tools that enable recruiting teams to understand their target audience, position their company as the employer of choice, engage with relevant, high-quality candidates (at scale) and accurately measure their results. Data: LinkedIn uniquely possesses an unprecedented wealth of accurate and up-to-date professional information, the full extent of which can only be accessed through LinkedIn Hiring Solutions.
  • LinkedIn Marketing Solutions helps advertisers and marketers reach influential, affluent and highly-educated audiences in a very relevant and engaging way.LinkedIn Marketing Solutions has three competitive advantages over any other online platform: Scale, Accuracy, and Portfolio: Scale: 150 Million Members that are all professionals; one of the most influential, affluent and highly educated audiences on the web; more decision makers, higher average household incomes, and more college or post-college graduates than U.S. visitors of many leading business websites.  Accuracy: rich profile-based targeting allows advertisers to reach very specific audiences; targeting includes by geography, job function, industry, company size, seniority, age, gender, company name, LinkedIn Group and even job title. Portfolio: A suite of high-impact and engaging products helps advertisers get their messages across, from text-based ads to massive display campaigns to socially-driven branding opportunities like Company Pages and Groups.

LinkedIn Overview Feb 2012 LinkedIn Overview Feb 2012 Presentation Transcript

  • LinkedIn Company StoryLinkedIn Corporation 1
  • The LinkedIn opportunity Connect talent with opportunity at massive scale + Fundamentally transforming the way the world works 2
  • Our missionConnect the world’s professionals to make them more productive and successful 3
  • The world’s largest professional networkOver 60% of members are now international ** 150M+ * 75% Fortune 100 Companies 90 use LinkedIn to hire *** 55 >2M Company Pages 32 *** 17 ~4.2B 8 Professional searches in 2011 2 4 2004 2005 2006 2007 2008 2009 2010 *as of February 9, 2012 **as of September 30, 2011 LinkedIn Members (Millions) ***as of December 31, 2011 4
  • Our visionCreate economic opportunity for every professional in the world 5
  • The value we bring to our members Identity Rolodex, Resume, Connect, find and be found Business Card LinkedIn Profile, Address Book, Search Insights Newspapers, Be great at what you do Trade Magazines, Events Homepage, LinkedIn Today, Groups Everywhere Work wherever our members work Desktop Mobile, APIs, Plug-Ins Opportunities that will transform the trajectory of your career 6
  • The power of LinkedIn’s network effects Member growth and engagement Relevant and Critical massvaluable products Technology of data & services platform 7
  • Three diverse, scalable and growing revenue streams Hiring Solutions Providing passive recruiting at scale and adding social relevancy to active job searches Marketing Solutions Delivering marketers targeted access to one of the most influential, affluent and educated audiences on the web Premium Subscriptions Enabling professionals to be more productive with premium tools tailored by customer segment 8
  • Production Note: This slide should be used as introductory slide for speaker. Change the Photos and detail accordingly.Jeff Weiner 1stChief Executive Officer at LinkedInSan Francisco Bay Area | Internet LinkedIn Overview Send Message View Profile 9
  • Technology infrastructureBuilding an industry-leading, global platform for developing scalable,data-fueled professional networking applications Professional Scale & Graph Redundancy Service Data Infrastructure Infrastructure Security APIs 10
  • Technology infrastructureDeveloping an open platform for third-party developers and publishers Already generating as many API calls off LinkedIn as page views on LinkedIn 11
  • Hiring SolutionsAn unprecedented opportunity: passive recruiting at scale 12
  • Hiring Solutions73 of the Fortune 100 are using LinkedIn Hiring Solutions Sherri Wang LinkedIn Recruiter: Search Results (113) Save this search Keyword: (mergers OR arbitrage) - Location: Hong Kong, China - Industry: Financial Services Michael Cho 13
  • Marketing SolutionsTargeting one of the most affluent and influential audiences on the webSelf-Service Platform Display / Social AdsLinkedIn Company Pages Custom groups / Sponsorship 14
  • Premium SubscriptionsPremium tools tailored by customer segment Subscription targeted to member based on profile data and activity Recommended subscription for the individual Product featurelist is presented dynamically 15