Sarah Hartmann, Agnes Mainka, Isabella Peters – Government Activities in Social Media


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CeDEM13 Day 2 / Social and Mobile Media for Public Administration, SE 0.3, Chair: Sylvia Archmann, Norbert Kersting

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Sarah Hartmann, Agnes Mainka, Isabella Peters – Government Activities in Social Media

  1. 1. www.hhu.deGovernment Activities in Social MediaAn Empirical Investigation of eGovernments inInformational World CitiesSarah Hartmann, Agnes Mainka & Isabella PetersHeinrich Heine University Düsseldorf (Germany)Department of Information Science{s.hartmann | agnes.mainka | isabella.peters}@uni-duesseldorf.de23.05.131
  2. 2. www.hhu.deAgenda§  Introduction:§  What is an Informational World City?§  Which cities are Informational World Cities?§  eGovernment/Government 2.0§  Methods & Research Questions§  Results for used social media services by governments§  Conclusion23.05.132
  3. 3. www.hhu.deIntroduction: Informational Cities§  Prototypical cities of the knowledge society arecalled Informational Cities (Manuel Castells, 1989)§  Infrastructures of information and communication technology§  Political willingness§  Position in the world city hierarchy23.05.133space of flowsspace of placesMetropolisesof the 21stcentury
  4. 4. www.hhu.deInformational World Cities(Orszullok, L., Stallmann, A., Mainka, A., & Stock, W. G., 2012).23.05.134
  5. 5. www.hhu.deeGovernment/Government 2.0§  eGovernment includes the interaction levels information,communication, transaction, integration and participation(Moon, 2002)§  Government 2.0: „a more open, social, communicative,interactive and user-centered version of e-government” (Meijer etal., 2012)§  The government should change its orientation to a citizen-centered perspective by implementing services which satisfies itscustomers (Eggers, 2005)23.05.135
  6. 6. www.hhu.deMethods and Research Questions§  Two groups:§  Official government accounts for general purposes (e.g. the accountof a city’s government)§  Governmental accounts like accounts of governmental institutions,departments, or political persons (e.g. the mayor’s account)§  Data collection: November 28, 2012 - January 3, 201323.05.136Do official governmentwebsites link to socialmedia platforms?Are there any accountsin social media servicesnot mentioned on thewebsite?BlogBlogs
  7. 7. www.hhu.deSocial media usage in Informational WorldCities051015202530TwitterYouTubeFacebookGoogle+LinkedInInstagramBlogsFlickrPinterestFoursquareVimeoWeiboXingLivestreamUstreamnumberofcitiesnumber of cities with generalgovernment accountsnumber of cities with governmentalaccounts (general, departments,institutions and political persons)cities = 3123.05.137
  8. 8. www.hhu.deNumber of used social media platform02468101214 BarcelonaMelbourneMunichSydneyTorontoAmsterdamKualaLumpurStockholmMilanVancouverFrankfurtMontrealBostonNewYorkSanFranciscoSeoulChicagoHongKongBerlinDubaiTokyoViennaLosAngelesParisLondonSingaporeShenzhenHelsinkiSaoPauloBeijingShanghaiusedsocialmediaplatformsnumber of used social media platformsfor general government purposenumber of used social media platformsfor all (general government, institutions,departments, and political persons)social media services = 1523.05.138round about 4services percity
  9. 9. www.hhu.deVisibility of social media activity23.05.13914 cities link from a speacialized socialmedia website to their services28 cities link from a website to socialmedia services
  10. 10. www.hhu.deVisibility of social media activity§ §  Berlin, Hong Kong, Helsinki, London, Los Angeles, Stockholm, andToronto use social media but have no links from their homepage23.05.131021 cities link from their homepage to socialmedia services9 cities link from their homepage to aspecialized social media website
  11. 11. www.hhu.deLinking between the services23.05.1311
  12. 12. www.hhu.deBacklinking from social media accounts§  Highest backlink rates for YouTube, Pinterest, Livestream, Xing,Weibo, and Foursquare§  No account on Vimeo and Ustream link back and all of them areinactive§  Assumption: Accounts without backlinksare no government accounts§  Rebuttal: Inactive accounts withbacklinks on services and accounts withoutbacklinks linked on governments’ websites23.05.1312Backlinks approve anaccount’s governmentaffiliation, but missingbacklinks are nodisqualifier
  13. 13. www.hhu.deActivity of each city on social mediaplatforms01002003004005006000102030405060708090100BerlinSeoulBarcelonaViennaNewYorkParisTokyoVancouverTorontoMilanFrankfurtBostonSingaporeMontrealMunichSydneyAmsterdamStockholmDubaiMelbourneSanFranciscoHongKongChicagoKualaLumpurLondonYouTubeFlickrInstagramFoursquareBlogTwittertweetspermonthonTwitterpostedcontentpermonth(withoutTwitter)cities = 2523.05.1313
  14. 14. www.hhu.deFollowers and likes on social mediaplatforms23.05.1314Facebook,Twitter andLinkedIn havethe mostfollowers/likesWeibo achievesextraordinarily highfollower numbers inChinese regions
  15. 15. www.hhu.deConclusion§  To engage in many social media servicesdo not have high effects on the total number offollowers/likes§  The total activity and follower/like numbers are dominated by twoor three services at the maximum§  Cities should continually monitorupcoming services and evaluate theirpotential for reaching particular targetaudiences23.05.1315The most usedplatforms areFacebook, YouTubeand TwitterChinese cities haveto be analyzedseparately, becauseof given politicalconstraints
  16. 16. www.hhu.deThank you for your attention!Sarah HartmannHeinrich Heine University Düsseldorf (Germany)Department of Information Sciences.hartmann@uni-duesseldorf.de23.05.1316