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Katharina Götsch, Verena Grubmüller, Igor Pejic – The UniteEurope Project
Katharina Götsch, Verena Grubmüller, Igor Pejic – The UniteEurope Project
Katharina Götsch, Verena Grubmüller, Igor Pejic – The UniteEurope Project
Katharina Götsch, Verena Grubmüller, Igor Pejic – The UniteEurope Project
Katharina Götsch, Verena Grubmüller, Igor Pejic – The UniteEurope Project
Katharina Götsch, Verena Grubmüller, Igor Pejic – The UniteEurope Project
Katharina Götsch, Verena Grubmüller, Igor Pejic – The UniteEurope Project
Katharina Götsch, Verena Grubmüller, Igor Pejic – The UniteEurope Project
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Katharina Götsch, Verena Grubmüller, Igor Pejic – The UniteEurope Project

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CeDEM Day 1, afternoon, Track: Open Data & Open Collaborative Government SE 0.3, Chair: Keith Jeffery

CeDEM Day 1, afternoon, Track: Open Data & Open Collaborative Government SE 0.3, Chair: Keith Jeffery

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  • 1. Katharina GötschVerena GrubmüllerIgor PejicThe UniteEurope projectSocial media analyticsfor policy making and decisionsupportCeDEM13, Krems, May 22, 2013
  • 2. Social media and social media analyticsKatharina GötschOngoing research: The UniteEurope project•  Citizens use social media to share opinions→ this information has been analysed for commercial purposes(marketing, branding) for several years•  Instruments:→ Social media monitoring (SMM)→ Social media analytics (SMA)•  Growing interest of public organisations→  emergency and crisis management→  policy making→  decision support→  …
  • 3. SMA for policy making and decision supportKatharina GötschOngoing research: The UniteEurope project•  Usage of public data from social media in a non-commercial butpublic/governmental context•  Analysing public opinions on societal issues→  distinctive differences compared to commercial software tools→  Qualitative vs. quantitative analysis→  Specific requirements of users in governments/administrations→  Legal and ethical challenges: privacy, data protection, questionof representativeness•  Policy making and decision support is still a new field of application forSMA
  • 4. Katharina GötschOngoing research: The UniteEurope project•  EU-funded FP7-ICT project (2011-2014)•  Topic: urban integration of immigrants•  Aim: Developing a scientifically sound social media analytics toolfor municipalities and NGOs→ supporting policy and decision making in the field ofmigrant integration at the local level•  Collaboration of municipalities (Rotterdam and Malmö – as endusers), NGOs, public administration, ICT and integration scholarsand technical partnersThe UniteEurope project
  • 5. Katharina GötschData acquisition and analysis•  Selection of relevant sources (online media, social networks,blogs, discussion forums etc.)•  Selection of integration-relevant postings/comments/articlesbased on keywords list•  Categorisation of postings into taxonomy of integrationdimensions and areas (socio-economic, legal-political, …)•  Parameters, indicators, alerts, …•  Visualisations of dataOngoing research: The UniteEurope project
  • 6. Katharina GötschImpacts/benefits of SMA for policy making•  New source of bottom-up information•  Quick identification of new issues → early reaction, agenda-setting•  Integrating citizens‘ opinions and sentiments into policy and decisionmaking process•  Contribute to more responsive and sustainable policies and measuresOngoing research: The UniteEurope project
  • 7. Katharina GötschParticular challenges:Legal and ethical aspects of SMA for policy making•  Data protection and privacy•  Sources – representativeness of data•  Digital divide•  Safeguarding measuresOngoing research: The UniteEurope project
  • 8. Katharina GötschFurther information:www.uniteeurope.orgkatharina.goetsch@inset-advisory.comThank you!Ongoing research: The UniteEurope project

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