Katharina Götsch, Verena Grubmüller, Igor Pejic – The UniteEurope Project
Katharina GötschVerena GrubmüllerIgor PejicThe UniteEurope projectSocial media analyticsfor policy making and decisionsupportCeDEM13, Krems, May 22, 2013
Social media and social media analyticsKatharina GötschOngoing research: The UniteEurope project• Citizens use social media to share opinions→ this information has been analysed for commercial purposes(marketing, branding) for several years• Instruments:→ Social media monitoring (SMM)→ Social media analytics (SMA)• Growing interest of public organisations→ emergency and crisis management→ policy making→ decision support→ …
SMA for policy making and decision supportKatharina GötschOngoing research: The UniteEurope project• Usage of public data from social media in a non-commercial butpublic/governmental context• Analysing public opinions on societal issues→ distinctive differences compared to commercial software tools→ Qualitative vs. quantitative analysis→ Specific requirements of users in governments/administrations→ Legal and ethical challenges: privacy, data protection, questionof representativeness• Policy making and decision support is still a new field of application forSMA
Katharina GötschOngoing research: The UniteEurope project• EU-funded FP7-ICT project (2011-2014)• Topic: urban integration of immigrants• Aim: Developing a scientifically sound social media analytics toolfor municipalities and NGOs→ supporting policy and decision making in the field ofmigrant integration at the local level• Collaboration of municipalities (Rotterdam and Malmö – as endusers), NGOs, public administration, ICT and integration scholarsand technical partnersThe UniteEurope project
Katharina GötschData acquisition and analysis• Selection of relevant sources (online media, social networks,blogs, discussion forums etc.)• Selection of integration-relevant postings/comments/articlesbased on keywords list• Categorisation of postings into taxonomy of integrationdimensions and areas (socio-economic, legal-political, …)• Parameters, indicators, alerts, …• Visualisations of dataOngoing research: The UniteEurope project
Katharina GötschImpacts/benefits of SMA for policy making• New source of bottom-up information• Quick identification of new issues → early reaction, agenda-setting• Integrating citizens‘ opinions and sentiments into policy and decisionmaking process• Contribute to more responsive and sustainable policies and measuresOngoing research: The UniteEurope project
Katharina GötschParticular challenges:Legal and ethical aspects of SMA for policy making• Data protection and privacy• Sources – representativeness of data• Digital divide• Safeguarding measuresOngoing research: The UniteEurope project
Katharina GötschFurther information:email@example.comThank you!Ongoing research: The UniteEurope project
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