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Katharina GötschVerena GrubmüllerIgor PejicThe UniteEurope projectSocial media analyticsfor policy making and decisionsupp...
Social media and social media analyticsKatharina GötschOngoing research: The UniteEurope project•  Citizens use social med...
SMA for policy making and decision supportKatharina GötschOngoing research: The UniteEurope project•  Usage of public data...
Katharina GötschOngoing research: The UniteEurope project•  EU-funded FP7-ICT project (2011-2014)•  Topic: urban integrati...
Katharina GötschData acquisition and analysis•  Selection of relevant sources (online media, social networks,blogs, discus...
Katharina GötschImpacts/benefits of SMA for policy making•  New source of bottom-up information•  Quick identification of ...
Katharina GötschParticular challenges:Legal and ethical aspects of SMA for policy making•  Data protection and privacy•  S...
Katharina GötschFurther information:www.uniteeurope.orgkatharina.goetsch@inset-advisory.comThank you!Ongoing research: The...
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Katharina Götsch, Verena Grubmüller, Igor Pejic – The UniteEurope Project

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CeDEM Day 1, afternoon, Track: Open Data & Open Collaborative Government SE 0.3, Chair: Keith Jeffery

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Transcript of "Katharina Götsch, Verena Grubmüller, Igor Pejic – The UniteEurope Project"

  1. 1. Katharina GötschVerena GrubmüllerIgor PejicThe UniteEurope projectSocial media analyticsfor policy making and decisionsupportCeDEM13, Krems, May 22, 2013
  2. 2. Social media and social media analyticsKatharina GötschOngoing research: The UniteEurope project•  Citizens use social media to share opinions→ this information has been analysed for commercial purposes(marketing, branding) for several years•  Instruments:→ Social media monitoring (SMM)→ Social media analytics (SMA)•  Growing interest of public organisations→  emergency and crisis management→  policy making→  decision support→  …
  3. 3. SMA for policy making and decision supportKatharina GötschOngoing research: The UniteEurope project•  Usage of public data from social media in a non-commercial butpublic/governmental context•  Analysing public opinions on societal issues→  distinctive differences compared to commercial software tools→  Qualitative vs. quantitative analysis→  Specific requirements of users in governments/administrations→  Legal and ethical challenges: privacy, data protection, questionof representativeness•  Policy making and decision support is still a new field of application forSMA
  4. 4. Katharina GötschOngoing research: The UniteEurope project•  EU-funded FP7-ICT project (2011-2014)•  Topic: urban integration of immigrants•  Aim: Developing a scientifically sound social media analytics toolfor municipalities and NGOs→ supporting policy and decision making in the field ofmigrant integration at the local level•  Collaboration of municipalities (Rotterdam and Malmö – as endusers), NGOs, public administration, ICT and integration scholarsand technical partnersThe UniteEurope project
  5. 5. Katharina GötschData acquisition and analysis•  Selection of relevant sources (online media, social networks,blogs, discussion forums etc.)•  Selection of integration-relevant postings/comments/articlesbased on keywords list•  Categorisation of postings into taxonomy of integrationdimensions and areas (socio-economic, legal-political, …)•  Parameters, indicators, alerts, …•  Visualisations of dataOngoing research: The UniteEurope project
  6. 6. Katharina GötschImpacts/benefits of SMA for policy making•  New source of bottom-up information•  Quick identification of new issues → early reaction, agenda-setting•  Integrating citizens‘ opinions and sentiments into policy and decisionmaking process•  Contribute to more responsive and sustainable policies and measuresOngoing research: The UniteEurope project
  7. 7. Katharina GötschParticular challenges:Legal and ethical aspects of SMA for policy making•  Data protection and privacy•  Sources – representativeness of data•  Digital divide•  Safeguarding measuresOngoing research: The UniteEurope project
  8. 8. Katharina GötschFurther information:www.uniteeurope.orgkatharina.goetsch@inset-advisory.comThank you!Ongoing research: The UniteEurope project
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