From mobiliza+on to consensus: Innova&ng cross-‐media services to organize crowds into collabora&ve communi&es Montathar Faraon
Mass mobiliza&on • Deﬁni+on. A process that engages and mo&vates a wide range of partners and allies at na&onal and local levels to raise awareness of and demand for a par&cular development objec&ve through face-‐to-‐face dialogue (Unicef). • O7en used by: – Grassroots-‐based reac&ve protests (e.g. Occupy) – Revolu&onary movements (e.g. Arab Spring) • Why? – Dissa&sﬁed with their condi&ons (e.g. social, economical, poli&cal). Not a new phenomenon, people have been angry throughout history (e.g. French Revolu&on) • Recent examples: – Greece, USA (New York), UK (London), MENA, Spain, etc.
• Social media have played a key role in many mass mobiliza&on eﬀorts. • But what comes aRer mobiliza&on? • Given a collabora&ve tool, people would be given the opportunity to mass mobilize and elaborate a common goal using social media and online collabora&ve applica&ons. • Social media as alterna&ve press – accessible plaUorm for ci&zen journa-‐lism. • Social media capabili&es: – Many-‐to-‐many communica&on – The speed which informa&on can be spread – User-‐generated content Mass mobiliza&on by social media
• Social media have shown their usefulness of means of mobiliza&on. • Social media and online collabora&ve applica&ons: – (1) Social media allow massive mobiliza+on through online networks but there is not much to support the collabora&on of the mobilized crowds in a consensus-‐seeking manner. – (2) Online collabora+ve applica+ons allow for collabora+on but lack the means of massive mobiliza&on. – (3) Social media and online collabora&ve applica&ons generally lack features and func+onali+es for civic engagement in society, that would allow their u&liza&on in the seeking of consensus among the mobilized community. • => Integrated plaIorm for ac+ve boJom-‐up oriented par+cipa+on. – Mobiliza&on of crowds of shared interest to form communi&es. – Collabora&on within communi&es for consensus-‐seeking and co-‐crea&on. Organizing crowds into collabora&ve communi&es
• How do we do this? • Design a process and a medium that directs the eﬀorts of the mobilized crowds to co-‐crea&ve democra&c processes. – Mobiliza&on – Community building – Consensus-‐seeking • Adapta&on of exis&ng social media (e.g. Facebook and Twi^er) and online collabora&ve applica&ons (e.g. Google Docs) through for example APIs and mashups. Platform for active bottom-up participation
• Design concept • Mock-‐up – An experiment possible using exis&ng applica&ons. – Mobilize a small test group (to the street?) with SMS, Twi^er. – Elaborate collabora&vely a shared agenda using a shared Google document. • Target group/personas • Prototype • Tes&ng • Feedback • Outcome? Broader methodological framing
Missing from exis+ng applica+ons: • Scalability to large mass use. • Integra&on of social media and online collabora&on applica&ons. • Adapta&on for purposes of democracy. • Organiza&on of the democra&c decision-‐making ﬂow (e.g. vo&ng). • Management of disagreement. • Dissemina&on of informa&on. • Membership: openness, invita&ons. • Security issues (e.g. vo&ng) • Usability. • PlaUorm choice and adapta&on. Challenges
Prospec+ve uses/users: • Individuals • NGOs Mechanisms of inﬂuencing: • Visibility in mass media • Visibility in social media • Interfaces with government, e.g. ci&zen ini&a&ves Risks • Why the concept might not work? Prerequisites • Free access to the applica&ons • Suﬃcient skills of the public • Freedom of the Internet Considerations
Authors • Montathar Faraon (firstname.lastname@example.org) • Victor Villavicencio (email@example.com) • Robert Ramberg (firstname.lastname@example.org) • Mauri Kaipainen (email@example.com) Thank you for your attention!