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From	  mobiliza+on	  to	  consensus:	  	  Innova&ng	  cross-­‐media	  services	  to	  organize	  crowds	  into	  	  collab...
Mass	  mobiliza&on	  •  Defini+on.	  A	  process	  that	  engages	  and	  mo&vates	  a	  wide	  range	  of	  partners	  and...
•  Social	  media	  have	  played	  a	  key	  role	  in	  many	  mass	  mobiliza&on	  efforts.	  •  But	  what	  comes	  aR...
•  Social	  media	  have	  shown	  their	  usefulness	  of	  means	  of	  mobiliza&on.	  •  Social	  media	  and	  online	...
•  How	  do	  we	  do	  this?	  •  Design	  a	  process	  and	  a	  medium	  that	  directs	  the	  efforts	  of	  the	  mo...
Design	  concept	  for	  ac&ve	  bo^om-­‐up	  plaUorm	  
•  Design	  concept	  •  Mock-­‐up	  –  An	  experiment	  possible	  using	  exis&ng	  applica&ons.	  –  Mobilize	  a	  sm...
Missing	  from	  exis+ng	  applica+ons:	  •  Scalability	  to	  large	  mass	  use.	  •  Integra&on	  of	  social	  media	...
Prospec+ve	  uses/users:	  •  Individuals	  •  NGOs	  Mechanisms	  of	  influencing:	  •  Visibility	  in	  mass	  media	  ...
Authors	  •  Montathar	  Faraon	  (montathar.faraon@sh.se)	  •  Victor	  Villavicencio	  (victor.v.osorio@gmail.com)	  •  ...
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Montathar Faraon, Victor Villavicencio, Robert Ramberg, Mauri Kaipainen – From mobilization to consensus: Innovating cross­-media services to organize crowds into collaborative communities

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CeDEM Day 1, afternoon, Track: Bottom-­Up Movements, Main Hall, Chair: Rosanna De Rosa

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Transcript of "Montathar Faraon, Victor Villavicencio, Robert Ramberg, Mauri Kaipainen – From mobilization to consensus: Innovating cross­-media services to organize crowds into collaborative communities"

  1. 1. From  mobiliza+on  to  consensus:    Innova&ng  cross-­‐media  services  to  organize  crowds  into    collabora&ve  communi&es  Montathar  Faraon  
  2. 2. Mass  mobiliza&on  •  Defini+on.  A  process  that  engages  and  mo&vates  a  wide  range  of  partners  and  allies  at  na&onal  and  local  levels  to  raise  awareness  of  and  demand  for   a   par&cular   development   objec&ve   through   face-­‐to-­‐face   dialogue  (Unicef).  •  O7en  used  by:  –  Grassroots-­‐based  reac&ve  protests  (e.g.  Occupy)  –  Revolu&onary  movements  (e.g.  Arab  Spring)  •  Why?  –  Dissa&sfied  with  their  condi&ons  (e.g.  social,  economical,  poli&cal).  Not  a  new  phenomenon,   people   have   been   angry   throughout   history   (e.g.   French  Revolu&on)  •  Recent  examples:  –  Greece,  USA  (New  York),  UK  (London),  MENA,  Spain,  etc.  
  3. 3. •  Social  media  have  played  a  key  role  in  many  mass  mobiliza&on  efforts.  •  But  what  comes  aRer  mobiliza&on?  •  Given  a  collabora&ve  tool,  people  would  be  given  the  opportunity  to  mass  mobilize   and   elaborate   a   common   goal   using   social   media   and   online  collabora&ve  applica&ons.  •  Social  media  as  alterna&ve  press  –  accessible  plaUorm  for  ci&zen  journa-­‐lism.  •  Social  media  capabili&es:  –  Many-­‐to-­‐many  communica&on  –  The  speed  which  informa&on  can  be  spread  –  User-­‐generated  content  Mass  mobiliza&on  by  social  media  
  4. 4. •  Social  media  have  shown  their  usefulness  of  means  of  mobiliza&on.  •  Social  media  and  online  collabora&ve  applica&ons:  –  (1)   Social   media   allow   massive   mobiliza+on   through   online   networks   but  there  is  not  much  to  support  the  collabora&on  of  the  mobilized  crowds  in  a  consensus-­‐seeking  manner.  –  (2)   Online   collabora+ve   applica+ons   allow   for   collabora+on   but   lack   the  means  of  massive  mobiliza&on.    –  (3)  Social  media  and  online  collabora&ve  applica&ons  generally  lack  features  and   func+onali+es   for   civic   engagement   in   society,   that   would   allow   their  u&liza&on  in  the  seeking  of  consensus  among  the  mobilized  community.  •  =>  Integrated  plaIorm  for  ac+ve  boJom-­‐up  oriented  par+cipa+on.  –  Mobiliza&on  of  crowds  of  shared  interest  to  form  communi&es.  –  Collabora&on  within  communi&es  for  consensus-­‐seeking  and  co-­‐crea&on.    Organizing  crowds  into  collabora&ve  communi&es  
  5. 5. •  How  do  we  do  this?  •  Design  a  process  and  a  medium  that  directs  the  efforts  of  the  mobilized  crowds  to  co-­‐crea&ve  democra&c  processes.  –  Mobiliza&on  –  Community  building  –  Consensus-­‐seeking  •  Adapta&on  of  exis&ng  social  media  (e.g.  Facebook  and  Twi^er)  and  online  collabora&ve  applica&ons  (e.g.  Google  Docs)  through  for  example  APIs  and  mashups.  Platform for active bottom-up participation  
  6. 6. Design  concept  for  ac&ve  bo^om-­‐up  plaUorm  
  7. 7. •  Design  concept  •  Mock-­‐up  –  An  experiment  possible  using  exis&ng  applica&ons.  –  Mobilize  a  small  test  group  (to  the  street?)  with  SMS,  Twi^er.  –  Elaborate  collabora&vely  a  shared  agenda  using  a  shared  Google  document.  •  Target  group/personas  •  Prototype  •  Tes&ng  •  Feedback  •  Outcome?  Broader methodological framing  
  8. 8. Missing  from  exis+ng  applica+ons:  •  Scalability  to  large  mass  use.  •  Integra&on  of  social  media  and  online  collabora&on  applica&ons.  •  Adapta&on  for  purposes  of  democracy.  •  Organiza&on  of  the  democra&c  decision-­‐making  flow  (e.g.  vo&ng).  •  Management  of  disagreement.  •  Dissemina&on  of  informa&on.  •  Membership:  openness,  invita&ons.  •  Security  issues  (e.g.  vo&ng)  •  Usability.  •  PlaUorm  choice  and  adapta&on.  Challenges  
  9. 9. Prospec+ve  uses/users:  •  Individuals  •  NGOs  Mechanisms  of  influencing:  •  Visibility  in  mass  media  •  Visibility  in  social  media  •  Interfaces  with  government,  e.g.  ci&zen  ini&a&ves  Risks  •  Why  the  concept  might  not  work?  Prerequisites  •  Free  access  to  the  applica&ons  •  Sufficient  skills  of  the  public  •  Freedom  of  the  Internet  Considerations  
  10. 10. Authors  •  Montathar  Faraon  (montathar.faraon@sh.se)  •  Victor  Villavicencio  (victor.v.osorio@gmail.com)  •  Robert  Ramberg  (robban@dsv.su.se)  •  Mauri  Kaipainen  (mauri.kaipainen@sh.se)  Thank you for your attention!  
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