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Marcheva - The real political power of the internet
 

Marcheva - The real political power of the internet

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Lightning talk for CeDEM11

Lightning talk for CeDEM11

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    Marcheva - The real political power of the internet Marcheva - The real political power of the internet Presentation Transcript

    •  
    • Five central functions for the use of websites for political purpose Gibson and Ward (2000)
      • Enhanced information provision
      • through the volume and speed of data transmission online
      • 2. Added value of multimedia,
      • interactivity and control of information
      • 3. Immediate transactions and recruitment via email
      • 4. Easy networking online
      • 5. Interactive feedback functions and discussion boards
    •  
    • FACEBOOK Today
      • 175 million active members
      • 2. Sixth website with more traffic in the world
      • 3. In June 2007, Facebook experienced a record annual increase of 270% of connections in one year
      • 4. 65 translations (including the Bulgarian version); 30 more to come
    •  
    •  
    • European Parliament Facebook’s page
      • “ The European Parliament is the only directly-elected EU body. Members of the Parliament represent you, the citizen .”
      • 63 222 Fans
      • Tweeter + Youtube direct access
    • ON THE CANDIDATE LEVEL European Parties
      • With Facebook Page
      • EPP - 1400
      • PSE - 1842
      • European Free Alliance - 1100
      • European Left – 269
      • Eudemocrats - 28
      • Without Facebook Page
      • European Greens
      • ELDR
      • PDE/EDP
      • AEN
    •  
    • ON THE CITIZEN LEVEL Biggest pages and groups:
      • “ Voter Registration Campaign for European Elections 2009” (5 600 members, created June 12, 2008)
      • “ Elections européennes 2009/European elections 2009” (2 492 members, created March 26, 2008)
      • “ I will vote in the 2009 European Parliamentary Elections” (2 477 members, created March 22, 2009)
    • ON THE CITIZEN LEVEL Examples of Bulgarian Facebook Pages
      • “ We want Elections “2 en 1” (Искаме избори "две в едно“) 1 480 members
      • “ I’m European! I care more about elections in Bulgaria than in the USA! ”
      • “ Petition to include Bulgarian as a Facebook language”
      • “ Bulgarians in the European Union Institutions”
    • Facebook advantages: 1. Trendy and Fun
      • “ Voting is chic!”
      • “ TH!NK ABOUT IT - EU BLOGGING COMPETITION 2009”
      • “ Let's Vote!!!!!”
    • Facebook advantages: 2. Easy Information access: Quotes
      • “ Hey, I was wondering, can you still vote if you're working outside the EU? At a consulate or something? “
      • “ To register to vote in the European Parliament Elections in Ireland go to http://www.checktheregister.ie/ ”
      • “ You don't have to be resident for any length of time, you just have to promise not to vote in more than one country (though I'm not sure whether this is checked)”
    • Facebook advantages : 3. National identity building
      • “ but it's beautiful that my little little little italian city near the sea has 65%!”
      • “ France is Green ♥ proud to be French”
      • “ Greetings from Cyprus. Im sure we are the most EU ignorant state of all. We need your help and ideas ”
    • Facebook functions : 3. European belonging building
      • “ Lets give Europeans strong symbols! There is a lack of symbols... why not, for example, start counting together all the EU medals during the olympics? It will show europeans that we can be really strong if we r united.... sport is a good point to start”
      • “ Europe is a small continent, compared with the other continents. But it has a strong and economical influence in the world (not only USA and Asia). On this small continent are a lot of beautiful countries with their own great cultures. I am one of the citizens of Europe…”
    • Facebook advantages: 4. Plurality of opinions….
      • “ Let´s not turn the European Union into a version of United States please.”
      • “ Za koga cete glasati na dolazecim lokalnim izborima u Bosni i Hercegovini (05.10.2008)? ”  
      • “ I want... to leave the EU”
      • “ Hi guys...and here is a voice from Turkey.. this is a very benefecial campaign, I am sure you will be succesfull, Altough Turkey is not member state yet:)”
    • … and critics
      • “ Maybe the EU should start some more accessible campaigning what there objectives really are. Most people don't know what Europe is about, and exactly also don't care, while i bet it has a very admirable aim.”
      • “ I just hope this campaign can REALLY "take away the national component these elections unfortunately take".”
    • Facebook limits
      • Moderator
      • Advertizing; Spam
      • Real engagement not prooven yet
    •