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Peter Mambrey, Romy Dörr - Local Government and Social Networking Technologies in Germany: The Example of Twitter
Peter Mambrey, Romy Dörr - Local Government and Social Networking Technologies in Germany: The Example of Twitter
Peter Mambrey, Romy Dörr - Local Government and Social Networking Technologies in Germany: The Example of Twitter
Peter Mambrey, Romy Dörr - Local Government and Social Networking Technologies in Germany: The Example of Twitter
Peter Mambrey, Romy Dörr - Local Government and Social Networking Technologies in Germany: The Example of Twitter
Peter Mambrey, Romy Dörr - Local Government and Social Networking Technologies in Germany: The Example of Twitter
Peter Mambrey, Romy Dörr - Local Government and Social Networking Technologies in Germany: The Example of Twitter
Peter Mambrey, Romy Dörr - Local Government and Social Networking Technologies in Germany: The Example of Twitter
Peter Mambrey, Romy Dörr - Local Government and Social Networking Technologies in Germany: The Example of Twitter
Peter Mambrey, Romy Dörr - Local Government and Social Networking Technologies in Germany: The Example of Twitter
Peter Mambrey, Romy Dörr - Local Government and Social Networking Technologies in Germany: The Example of Twitter
Peter Mambrey, Romy Dörr - Local Government and Social Networking Technologies in Germany: The Example of Twitter
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Peter Mambrey, Romy Dörr - Local Government and Social Networking Technologies in Germany: The Example of Twitter

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Prsentation for CeDEM11

Prsentation for CeDEM11

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  • 1. LocalGovernmentandSocial Networking Technologies in Germany: The ExampleofTwitterPeter Mambrey, Romy DörrUniversity of Duisburg-Essen<br />Paper presentedatthe Conference ForeDemocracyAnd Open Government , Krems, Austria 2011<br />
  • 2. Context<br />My places of research<br />Fraunhofer FIT; University of Duisburg-Essen; International Institute for Socio-Informatic IISI e.V.<br />Research interests<br />Human centered system design: ICT and media to foster democratization<br />Technology and society: Utopia and dystopia as a Janus Head<br />Social practices and appropriation: Malleable; actively shaping it <br />Research domain <br />Political institutions on federal, state and local level and relations to the citizens<br />Disciplinary perspectives<br />TA; OTD; Political use of ICT and media; political communication<br />
  • 3. Introduction<br />Media expansion and rising media awareness and use<br />Options for political participation and self empowerment<br />Local administration and government challenges<br />Rising demands in participation and legitimization<br />Rising expectations about quantity and quality of service delivery<br />Rising demands for local expertise <br />Competition between cities (citizens and enterprises)<br />Demographical factor <br />Financial crisis <br />EGovernment as problem solver?<br />
  • 4. Research Questions <br />ICT and media use and appropriation on local level. What is going on?<br />General Questions are:<br />Transparency and input-legitimacy (Luhmann)<br />Dialogue and output-legitimacy (Scharpf)<br />Collaboration and participation (Macintosh)<br />Identity management and Public Relations (Mummendey) <br />Erosion of the representative system and lobbying<br />Using an empirical, descriptive approach, what can we detect on local level? From CityWikis in Germany to Twitter.<br />
  • 5. Local media: Analyzing the DuisburgTwitter Methodological Approach<br />Case studies based on empirical research<br />Descriptions, rich pictures, exploring the local sphere<br />Problems: generalization; subjective factors; dynamics etc.<br />Analysis of all tweets (N= 792) of the official account of Duisburg from May 26, 2009 until Oct. 31, 2009<br />Analysis framework – category scheme / MSExcel - Two analyzers<br />
  • 6. Definitions<br />Web 2.0<br />Social Media / Social Networking technologies aim at<br />Connecting people electronically (technological perspective)<br />Creating mutual awareness (social perspective)<br />Creating mutual activities (political perspective)<br />Twitter<br />„A real-time information network that connects you to the latest information about what you find interesting and compelling“<br />Privately owned and initiated (2006) 175 Mio. users 2010<br />WAYD – appropriation process since then <br />
  • 7. The case study: Twitter in Duisburg<br />The governments’ use of social media<br />The city of Duisburg<br />New media formats in Duisburg (2009)<br />
  • 8. Results<br />The locality of the tweets is the leading criteria<br />Topics addressed:<br />Omissions<br />
  • 9. Results ctd.<br />Internal cross-linking between new media formats creates redundancy , fosters awareness and frames a media arena<br />The origin of tweets and links<br />Followers of the Duisburg Twitter<br />Locations of the followers<br />
  • 10. Results ctd.<br />Steady growth but a niche phenomenon<br />Mirroring and creating news by professionals not users<br />Reports on daily unspectacular local events nearly in real-time<br />The genre: Infotainment and not dialogue/deliberation/participation<br />Virtual re-presentation of the local by different media formats creating publicity beyond traditional media<br />Development of a local information and communication arena with high redundancy framing a positive, bright picture of the city<br />
  • 11. Future Research Questions<br />Do these new formats substitute, add or change the existing local media arena?<br />What role does such a local media arena play for agenda setting, framing, provision of awareness and transparency in local politics and social life?<br />How can this foster open government and local democracy?<br />Do these new social networking media under the umbrella of a city government need specific requirements concerning the correctness, reliability, and responsibility? <br />Do such media applications under the umbrella of public authorities require a cohesive political steering and democratic control by the public?<br />
  • 12. Thank you for your attention!<br />peter.mambrey@uni-due.de<br />

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