Your SlideShare is downloading. ×
  • Like
  • Save
Peter Mambrey, Romy Dörr - Local Government and Social Networking Technologies in Germany: The Example of Twitter
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Peter Mambrey, Romy Dörr - Local Government and Social Networking Technologies in Germany: The Example of Twitter


Prsentation for CeDEM11

Prsentation for CeDEM11

Published in Education , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. LocalGovernmentandSocial Networking Technologies in Germany: The ExampleofTwitterPeter Mambrey, Romy DörrUniversity of Duisburg-Essen
    Paper presentedatthe Conference ForeDemocracyAnd Open Government , Krems, Austria 2011
  • 2. Context
    My places of research
    Fraunhofer FIT; University of Duisburg-Essen; International Institute for Socio-Informatic IISI e.V.
    Research interests
    Human centered system design: ICT and media to foster democratization
    Technology and society: Utopia and dystopia as a Janus Head
    Social practices and appropriation: Malleable; actively shaping it
    Research domain
    Political institutions on federal, state and local level and relations to the citizens
    Disciplinary perspectives
    TA; OTD; Political use of ICT and media; political communication
  • 3. Introduction
    Media expansion and rising media awareness and use
    Options for political participation and self empowerment
    Local administration and government challenges
    Rising demands in participation and legitimization
    Rising expectations about quantity and quality of service delivery
    Rising demands for local expertise
    Competition between cities (citizens and enterprises)
    Demographical factor
    Financial crisis
    EGovernment as problem solver?
  • 4. Research Questions
    ICT and media use and appropriation on local level. What is going on?
    General Questions are:
    Transparency and input-legitimacy (Luhmann)
    Dialogue and output-legitimacy (Scharpf)
    Collaboration and participation (Macintosh)
    Identity management and Public Relations (Mummendey)
    Erosion of the representative system and lobbying
    Using an empirical, descriptive approach, what can we detect on local level? From CityWikis in Germany to Twitter.
  • 5. Local media: Analyzing the DuisburgTwitter Methodological Approach
    Case studies based on empirical research
    Descriptions, rich pictures, exploring the local sphere
    Problems: generalization; subjective factors; dynamics etc.
    Analysis of all tweets (N= 792) of the official account of Duisburg from May 26, 2009 until Oct. 31, 2009
    Analysis framework – category scheme / MSExcel - Two analyzers
  • 6. Definitions
    Web 2.0
    Social Media / Social Networking technologies aim at
    Connecting people electronically (technological perspective)
    Creating mutual awareness (social perspective)
    Creating mutual activities (political perspective)
    „A real-time information network that connects you to the latest information about what you find interesting and compelling“
    Privately owned and initiated (2006) 175 Mio. users 2010
    WAYD – appropriation process since then
  • 7. The case study: Twitter in Duisburg
    The governments’ use of social media
    The city of Duisburg
    New media formats in Duisburg (2009)
  • 8. Results
    The locality of the tweets is the leading criteria
    Topics addressed:
  • 9. Results ctd.
    Internal cross-linking between new media formats creates redundancy , fosters awareness and frames a media arena
    The origin of tweets and links
    Followers of the Duisburg Twitter
    Locations of the followers
  • 10. Results ctd.
    Steady growth but a niche phenomenon
    Mirroring and creating news by professionals not users
    Reports on daily unspectacular local events nearly in real-time
    The genre: Infotainment and not dialogue/deliberation/participation
    Virtual re-presentation of the local by different media formats creating publicity beyond traditional media
    Development of a local information and communication arena with high redundancy framing a positive, bright picture of the city
  • 11. Future Research Questions
    Do these new formats substitute, add or change the existing local media arena?
    What role does such a local media arena play for agenda setting, framing, provision of awareness and transparency in local politics and social life?
    How can this foster open government and local democracy?
    Do these new social networking media under the umbrella of a city government need specific requirements concerning the correctness, reliability, and responsibility?
    Do such media applications under the umbrella of public authorities require a cohesive political steering and democratic control by the public?
  • 12. Thank you for your attention!