Irmgard Wetzstein, Peter Leitner: Social media analytics for sustainable migrant integration policies

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#CeDEM13 Day 2 afternoon, Reflections, Main Hall, Chair: Morten Meyerhoff Nielsen

#CeDEM13 Day 2 afternoon, Reflections, Main Hall, Chair: Morten Meyerhoff Nielsen

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  • 1. ©  Copyright  2012,  UniteEurope  Social media analytics for sustainablemigrant integration policiesReflec%ons  of  the  FP7-­‐ICT  project  UniteEurope  from  a  tool-­‐oriented  perspec%ve  Technical  coordinator:  SYNYO  Research    Dr.  Irmgard  Wetzstein,  MA  (irmgard.wetzstein@synyo.com)  Dr.  Peter  Leitner  (peter.leitner@synyo.com)  CeDEM  conference,    Krems,  May  23,  2013  h@p://www.uniteeurope.org  h@p://www.synyo.com  
  • 2. Basic considerations and assumptions•  Social media analytics tools are employed to collect, filter,aggregate and visualize mass data / user-generated contentbased on pre-defined parameters and social media sources,mostly with regards to business and marketing purposes.•  Tools are manifold and often highly sophisticated, their useaiming to support migrant integration, however, is a newapproach.•  Use of the potential of such tools to gain authentic insights intoviews especially of the younger generation in socially oftenfragmented and diverse urban areas.Support city administrations and local NGOs as well as pan-European organisations with citizens’ authentic views to enablesustainable migrant integration.Social  media  analy%cs  for  sustainable  migrant  integra%on  policies   2  
  • 3. Concept and modules•  Web-based social media analytics solution (“software as aservice”).•  Derivation of modules based on in-depth requirements studieswith end users (Götsch, Grubmüller & Pejic, 2013): maindashboard, organisation monitoring, campaign tracking, livemonitoring, multi streams, integration monitoring, measures andcases library, benchmark analytics.•  Easy-to-use tool based on a multi-layer grid model.Social  media  analy%cs  for  sustainable  migrant  integra%on  policies   3  
  • 4. Challenges and conclusion•  New application context of social media analytics.•  Legal and ethical aspects, especially privacy and data protection(Grubmüller, Krieger & Götsch, 2013) -> use of publicly availabledata, maintain standards of anonymity (data aggregation).•  Question of representativeness / “social media/Internet public” ->consider voices of the younger generation.•  Question of “informed consent” and debate on the use andmisuse of big data (see for example boyd & Crawford, 2012) ->in-depth consideration within the project’s social-scientificstream.•  Social media/Internet access and penetration -> focus onEuropean regions (especially northern countries/cities in theconsortium).•  Purposeful use of the UniteEurope software -> temporarylicenses.Social  media  analy%cs  for  sustainable  migrant  integra%on  policies   4  
  • 5. Thank you for your attention!Dr. Irmgard Wetzstein, MAResearch Manager at SYNYO+43 (0)1 99 620 11 5irmgard.wetzstein@synyo.comDr. Peter LeitnerHead of R & D at SYNYO+43 (0)1 99 620 11 7peter.leitner@synyo.comhttp://www.synyo.comhttp://www.uniteeurope.orgSocial  media  analy%cs  for  sustainable  migrant  integra%on  policies   5