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Quantity Vs Quality Dilemma In Real Estate Presentation
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Quantity Vs Quality Dilemma In Real Estate Presentation

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Presentation to Leading Brands Conference on Age Old Issue of Quality of the Location vs. Quanitiy in Numbers.

Presentation to Leading Brands Conference on Age Old Issue of Quality of the Location vs. Quanitiy in Numbers.

Published in: Economy & Finance, Business
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Transcript

  • 1. Doug Gordon, Presidentgordon corporate Real estate advisors
    QUANTITY vs. QUALITY an age old real estate problem
  • 2. We’ve got to hit those numbers!
    For the Shareholders
    To keep out competition
    For Cluster management efficiency
    For Marketing efficiency
    To achieve a certain sales target or EBITA
    For our core customers coverage
    Because we can !
  • 3. BUT WE MUST HAVE THE BEST QUALITY SITE !
    Outmaneuver the competition in Market
    Make ourselves the place our clients want to come
    Convenience to our customer
    Brand positioning
    Prestige
    No excuse not to be successful
  • 4. Quantity Vs quality = conflict !!!
    You get what you pay for (?)
    We can’t hit the numbers and maintain quality !
    How do other companies do it ?
    Why couldn’t I be in IT or Marketing ?
    Doesn’t the C Suite understand our dilemma?
    Real Estate always gets blamed for everything
  • 5. The ANSWER ? The conflict busterscience meets art form
    Site Analytics models can tell you what exists.
    Based on fact and probability.
    Real Estate expertise can foresee what might happen.
    Based on past experience, observation and gut instinct.
  • 6. Proper Site Assessment = balance
    SITE QUALITY – QUANTITY ASSESSMENT
    Both data driven and experience driven
    Details market capacity built in reality of the marketplace
    Renders realistic patterns and trends for business.
    Creates ranking by location unique for each business
    Renders priorities for each unique business
    Reduces bad input / bad assumptions scenario
    Achieves balance between quality vs. quantity
    Examples will be passed out at end of session
  • 7. Thank you
    Questions and Answers
    Doug Gordon, President
    Gordon Corporate Real Estate Advisors
    (972) 821-8549
    dgordonmail@yahoo.com

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