GMLP Media Literacy Mini Conference: Pedagogy & Production - Keynote
Ladue Horton Watkins High SchoolBroadcast Technology, Film & MultimediaTeacherGMLP -Charles Klotzer Media LiteracyEducator of the Year firstname.lastname@example.org://about.me/dongoblefollow me on Twitter @dgoble2001Media LiteracyMedia LiteracyA 21st Century NecessityA 21st Century NecessityDon Goble
Teach Media Literacy throughTeach Media Literacy throughVideo CreationVideo Creation
"As students develop their visual literacy,"As students develop their visual literacy,they begin to understand that every visualthey begin to understand that every visualchoice the artist has made, every detailchoice the artist has made, every detailregarding subject and color andregarding subject and color andcomposition, conveys information thatcomposition, conveys information thatinforms the reader.” informs the reader.” ---- (from "The Power of Pictures: Creating PathwaysTo LiteracyThrough Art")(from "The Power of Pictures: Creating PathwaysTo LiteracyThrough Art")
Bloom’s TaxonomyBloom’s TaxonomyOld Version New Version
Media Literacy realityMedia Literacy reality• 2010 study funded by the John D. and2010 study funded by the John D. andCatherine T. MacArthur FoundationCatherine T. MacArthur Foundation• Surveyed 11 to 18-year-oldsSurveyed 11 to 18-year-olds• Found 89% believed that “some” to “aFound 89% believed that “some” to “alot” of what they found on the Web waslot” of what they found on the Web wasbelievable.believable.• “Kids and Credibility:An Empirical Examinatio“Kids and Credibility:An Empirical Examinatio
Media Literacy realityMedia Literacy reality• Video results have appeared in almostVideo results have appeared in almost 70%70% of the top 100 of the top 100search listing on Google in 2012 search listing on Google in 2012 ((Marketing WeekMarketing Week, 2012), 2012)• OverOver 1 billion1 billion unique users visit YouTube everyunique users visit YouTube everymonth month (source:(source:YouTubeYouTube,, 20132013))•WatchingWatching onlineonline videos is now a mainstream activity.videos is now a mainstream activity.** 78%78% of people watch at least once a weekof people watch at least once a week** 55%55% watch everydaywatch everyday• Dr. James McQuivey of Dr. James McQuivey of Forrester ResearchForrester Research says says 1 minute1 minuteofof videovideo is worthis worth 1.8 million words1.8 million words
Clip from Larry Lessig, Harvard professor and was a foremost authority on copyrightClip from Larry Lessig, Harvard professor and was a foremost authority on copyrightissues --issues --Are we a read-write culture? Or a read-only culture?Are we a read-write culture? Or a read-only culture?CompleteComplete Ted TalkTed Talk
• Only 29% of high schools offer some form ofOnly 29% of high schools offer some form ofBroadcast/Video class.Broadcast/Video class.• Simply incorporate video in ANY class.Simply incorporate video in ANY class.Why not learn throughWhy not learn throughCreationCreation
Medical ModelMedical Model•1. Show it1. Show it•2. Do it2. Do it•3.Teach it3.Teach it
1.1. EngagementEngagement2.2. AccessibilityAccessibility3.3. PublishingPublishing4.4. CommunityCommunity5.5. Media LiteracyMedia LiteracyWhyWhyVideo?Video?
5 key questions of Media Literacy5 key questions of Media Literacy1.1.Who created the message?Who created the message?2.2.What creative techniques are used toWhat creative techniques are used toattract my attention?attract my attention?3.3.How might different people understandHow might different people understandthis message differently?this message differently?4.4.What lifestyles, values & points of view areWhat lifestyles, values & points of view arerepresented in; or omitted from, thisrepresented in; or omitted from, thismessage?message?5.5.Why is this message being sent?Why is this message being sent?
Teachers who use video report that their studentsTeachers who use video report that their students• Retain more infoRetain more info• Understand concepts rapidly and enthusiasticUnderstand concepts rapidly and enthusiastic• Students make new connections betweenStudents make new connections betweencurriculum topicscurriculum topics• Improves writing & reading literacyImproves writing & reading literacy• Discover links in media world outside theDiscover links in media world outside theclassroomclassroom
By effectively using media, teachers:By effectively using media, teachers:•Help students practice media literacy, mediaHelp students practice media literacy, mediacreation & critical viewing skillscreation & critical viewing skills•Reach children with a variety of learning stylesReach children with a variety of learning styles•Engage students in problem-solving &Engage students in problem-solving &investigative activitiesinvestigative activities•Begin to dismantle social stereotypesBegin to dismantle social stereotypes•Provide a common experience for students toProvide a common experience for students todiscussdiscuss
Video Making ProcessVideo Making Process* Outline* Outline* Gather* Gather* Deconstruct/Construct* Deconstruct/Construct* Revise* Revise* Share* Share* Critically Analyze* Critically Analyze21st Century Skills for students!21st Century Skills for students!
How do you assess video projects?How do you assess video projects?1. Accuracy of Information1. Accuracy of InformationPortrayedPortrayed2. Analysis of Subject Matter2. Analysis of Subject Matter3. Storyline Development3. Storyline Development4. Audience Engagement4. Audience Engagement* Production value after mastery* Production value after mastery
Common Core State StandardsCommon Core State Standards& Media Literacy& Media Literacy• English Language Arts StandardsEnglish Language Arts Standards• Demonstrate independenceDemonstrate independence• Build strong content knowledgeBuild strong content knowledge• Respond to varying demands of audienceRespond to varying demands of audience• Comprehend as well as critiqueComprehend as well as critique• Value evidenceValue evidence• Use digital media capablyUse digital media capably• Understand different perspectives & culturesUnderstand different perspectives & cultures
Teachers are usingVideo in the classroomTeachers are usingVideo in the classroom• Field Trip/Study AdventuresField Trip/Study Adventures• Record important lessons when out sick or on vacationRecord important lessons when out sick or on vacation• Public Speaking classes, debate , forensicsPublic Speaking classes, debate , forensics• ELL practice speaking & send videos to family overseasELL practice speaking & send videos to family overseas• Presentation tool - screen captures + narrationPresentation tool - screen captures + narration• Book talks & book trailersBook talks & book trailers• Record Students ReadingRecord Students Reading• Math comprehension & reviewMath comprehension & review
Video examples from core subjectsVideo examples from core subjectsStudents teaching students
• Don’t need to be the expertDon’t need to be the expert• Learn from your studentsLearn from your students• Your students want videoYour students want video•Take the leap!Take the leap!Have no fearHave no fear
For copies of this information, tutorials, and moreFor copies of this information, tutorials, and more videovideo projectprojectresources visit:resources visit:Free Technology for TeachersDon’s teacher website for Making Videos on the WebTo learn more check outNew resources for K-12 onNew resources for K-12 on iTunes UiTunes U Free for teachers & studentsFree for teachers & students