AjaxUnion Video Marketing Webinar

1. P R E S E N T E D B Y :
M E G A N F I X , V I D E O M A N A G E R
S P E N C E R P A R E N T E , H E A D V I D E O G R A P H E R
Video Marketing
Call us at 1-800-594-0444
Visit us at www.ajaxunion.com

2. Why Video Marketing
 Almost 52% of customers who watch product videos
say those videos make them more confident about
purchases
 Video results on search engines have a 41% higher
click-through rate than plain text search results
 Site visitors who view product videos are 144% more
likely to add that product to their cart
 Professionally produced videos outperform user-
generated videos by 30%

3. ( W E P R O M I S E I T ’ S N O T A S S C A R Y A S Y O U
M I G H T T H I N K )
Making Your Video

4. Three Steps to Production
 Pre-Production:
 “If your fail to plan, you plan to fail!”
 Writing your script
 Planning your shoot
 Gathering necessary equipment
 Production:
 Actual shooting of the video (usually the quickest part!)
 Post-Production:
 Longest phase of the project
 Editing the footage
 Adding sound and graphics
 Creating a finished and polished version of your video

5. Pre-Production: Getting Your Act Together
 Video Purpose
 What is the goal of your video? Informational? Showcasing your
brand?
 Who is the audience? Make sure your concept is appropriate for
the people you want watching the video
 Limitations
 Keep in mind your budget and location when planning your
video shoot
 Shot Sheet and Storyboard
 Make a concrete plan for what shots you need and what order
everything should go in. This will help later when you‟re editing!

6. Gathering Your Tools
 Location
 Make sure your location is
practical and that you‟ll have
enough time there to shoot
what you need
 Equipment
 Know what lights, cameras,
and audio equipment you need
 Crew and Talent
 You‟ll probably need extra
hands on deck, and they‟ll need
to be informed ahead of time
what their role will be

7. Production Time
 Lights
 The amount of light is often what sets apart amateur and
professional videos. You need much more than you think!
 Camera
 If you‟re using multiple cameras, make sure they‟re on the
same settings so your video looks cohesive
 Audio
 Sound is something you can‟t fix later. Double and triple check
that you are getting the correct audio, otherwise you‟ll run into
major problems after you‟re done shooting

8. Things to Remember
 Do multiple takes of every shot you need
 Save footage as you go, that‟s something you don‟t
want to lose!
 Check your audio as you film
 Websites that offer stock video footage can be a great
timesaver for graphics or generic footage
 Have a consistent volume throughout your video.
Irritating audio mistakes lose viewers quickly!

9. Y O U ’ V E G O T Y O U R V I D E O A L L R E A D Y , B U T
N O W W H A T D O Y O U D O W I T H I T ?
Video Distribution

10. Putting Video on your Website
 Having videos on your
site helps improve your
conversion rate!
 Video Types and
Placement:
 General company video –
perfect for homepage!
 Product videos – specific
product pages
 Fun videos – great for an
„About Us‟ page

11. Product Videos on your Site
 Having product videos is
great, but they need to
serve a purpose
 Ideas for product videos:
 More views and angles of
a product
 Instructional/how-to
video for the product
 Testimonials/reviews
about the product from
past customers

12. Your YouTube Channel
 First Step: Get one!
 Make sure it represents
your company well,
including your logo,
colors, and a link back to
your website and social
media pages
 Upload your videos
 Got related videos? Make
playlists!
 Great for themed videos,
like how-to videos or
product showcases

13. YouTube and SEO
 Improve your video‟s position in YouTube results:
 Video Description: Include some keywords in your description,
and don‟t forget a link back to your site (preferably on the first
line of the description)!
 Add a video transcript! More information about your video
means YouTube has a better idea of what your video is about
 Tagging your video: Include a few keywords that relate to your
video (make sure they‟re relevant!)
 Remember, humans read all this information too, so don‟t just
write all of your keywords in a row. Give users some real
information to read!

14. Social Media and Video
 Places to put your video:
 Facebook
 Twitter
 Flickr
 Vimeo
 Don‟t forget video
descriptions! You want
people to know what
they‟re watching

15. Video Blogging
 Great for building your brand and creating regular
content for your business!
 Ideas for video blogs:
 Product videos
 “How-To” videos
 Commercials
 Viral Videos (more creative and fun)
 Goal: generate engagement with your videos
 Encourage comments and feedback, and follow up when
people do leave messages!

16. Google AdWords and Video
 Where YouTube Ads can
appear:
 On top of search results
 On the side of a video‟s
individual page
 Play before another
YouTube video
 Only pay when someone
watches!
 Puts your video in front
of the right audience for
your company

17. Other Options
 Good Places to Put Your
Videos Online:
 Vimeo
 Flickr
 Daily Motion
 Yahoo/Bing Local
 Yelp
 Not-So-Good Places:
 Trust your instincts! If it
looks shady, it probably is
 Don‟t buy views. Ever.

18. Want to Learn More?
 Check out www.ajaxunion.com/video for more info
about us, our video plans, and samples of our work!
 Or, contact us directly with questions! We don‟t mind!
 Email us at video@ajaxunion.com!