Top 10 Marketing Trends for 2013Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising SystemPresented by Gle...
#1: Inbound Marketing isGaining Momentum• Inbound Marketing is permission-based marketing(vs. “interruption” marketing).• ...
#1: Inbound Marketing isGaining MomentumHow a Good Inbound MarketingStrategy Typically Works1.Attract traffic2.Convert tra...
#2: Real-Time Marketing isBeginning to Replace CampaignsUsing social media, video, GoogleAlerts, reviews, etc., companies ...
Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. FranchisingSystemOreo Super Bowl TweetRead More: http://onforb.es/W...
#3: Every Employee Is a MarketerCompanies are becoming more intentional aboutturning their employees into “brandrepresenta...
#4: Mobile is a Must4 Ways Every Business Can Optimize Their Web-Presence for Mobile•Dynamic Site (WP)•Mobile Site (e.g. ....
Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. FranchisingSystemDiesel’s Facebook QR CodesRead More: http://on.mas...
#5: Marketing is MoreCustomer-Centric Than Ever• Social Media• CRM Software (seehttp://crm-software-review.toptenreviews.c...
#6: New SEO Strategies Are Emerging• Companies are now paying more attention toSearch Engine Optimization!• Quality conten...
Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. FranchisingSystem“By Lauren Luke” How To VideosRead More: http://bi...
#7: Email Marketing Lives On• Email is NOT dead!• “Opt-in” is now the strategy vs. “Opt-out”• Create segmented marketing l...
#8: Crowd sourcing and gamificationare on the riseCrowd sourcing: Using the “crowd” to generate newideas, content, and cre...
Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. FranchisingSystemLevi’s Crowdsources ModelsRead More: http://bit.ly...
#9: Picture is Worth 1000 Words• Key tools: Pinterest, Instagram,Facebook• Photos, video, picture boards,infographics, etc...
Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. FranchisingSystemTaste of Texas Facebook PhotosRead More: http://bi...
#10: Outbound MarketingLosing TractionTop 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System17
Bonus: What’s New in Social MediaTop 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System18
Take Action: What Will You Do WithThis Information Today?• Please share your best “take-away”• Please give us feedback• Co...
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Top 10 Marketing Trends For 2013

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This presentation was given in Katy, TX on June 25th 2013. Check out what the top 10 marketing trends are and how small businesses can leverage them!

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  • Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Lauren Luke went from being a taxi cab dispatcher in England to building a brand bigger than beauty giant Estee Lauder. Why?  You get the idea. In 2007 Lauren wanted to subsidize her day job, so she started selling make-up on eBay.  It took a few months of saving up to get enough money together to buy my first selection of stock. I can remember how hard it was to part with my savings and I wondered if the risk was worth it. – Lauren Luke To increase sales, Lauren created “how to” videos and posted them online.  Those videos not only made her bigger than Estee Lauder on YouTube, they sparked the launch of her own make-up company, By Lauren Luke, which is distributed by one of the most luxurious names in the industry, Sephora.  Lauren stopped dispatching cabs and became a successful business owner. She never spent a penny on traditional marketing. Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Levi’s is to launch a global casting call for its 2012 brand campaign using photo-sharing app Instagram. Levi’s is asking both men and women to upload images of themselves onto Instagram and tag them with #iamlevis. Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Levi’s is to launch a global casting call for its 2012 brand campaign using photo-sharing app Instagram. Levi’s is asking both men and women to upload images of themselves onto Instagram and tag them with #iamlevis. Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
  • Top 10 Marketing Trends For 2013

    1. 1. Top 10 Marketing Trends for 2013Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising SystemPresented by Glenn Smith and Angelo Gonzalezwww.TheGrowthCoachHouston.com 281-841-6680
    2. 2. #1: Inbound Marketing isGaining Momentum• Inbound Marketing is permission-based marketing(vs. “interruption” marketing).• Inbound Marketing is where you first gainpermission to market to the potential customer bydelivering value before the sales opportunity.• How: blogs, videos, ebooks, educational resources,seminars, webinars, podcasts, SEO, and social mediaTop 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System2
    3. 3. #1: Inbound Marketing isGaining MomentumHow a Good Inbound MarketingStrategy Typically Works1.Attract traffic2.Convert traffic into leads3.Convert leads into sales4.Turn customers into repeat, high-margin customers5.Analyze for continuous improvementTop 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System3
    4. 4. #2: Real-Time Marketing isBeginning to Replace CampaignsUsing social media, video, GoogleAlerts, reviews, etc., companies areresponding FAST (real-time) tomarket their products or services -(vs. marketing campaigns plannedout way in advance!)Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System4
    5. 5. Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. FranchisingSystemOreo Super Bowl TweetRead More: http://onforb.es/WmWxck
    6. 6. #3: Every Employee Is a MarketerCompanies are becoming more intentional aboutturning their employees into “brandrepresentatives.” The key: employee training!•Customer Relations•Community Relations/Charitable Causes•Social Media•BloggingTop 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System6
    7. 7. #4: Mobile is a Must4 Ways Every Business Can Optimize Their Web-Presence for Mobile•Dynamic Site (WP)•Mobile Site (e.g. .mobi site)•Apps•QR CodesTop 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System7
    8. 8. Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. FranchisingSystemDiesel’s Facebook QR CodesRead More: http://on.mash.to/iBBZA9
    9. 9. #5: Marketing is MoreCustomer-Centric Than Ever• Social Media• CRM Software (seehttp://crm-software-review.toptenreviews.com/)• Online surveys (e.g. Survey Monkey)• Retargeting Strategies/TechnologyTop 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System9
    10. 10. #6: New SEO Strategies Are Emerging• Companies are now paying more attention toSearch Engine Optimization!• Quality content is more important thatkeywords!• Social media is becoming an essential part oforganic search optimization!Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System10
    11. 11. Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. FranchisingSystem“By Lauren Luke” How To VideosRead More: http://bit.ly/Zm4nC0
    12. 12. #7: Email Marketing Lives On• Email is NOT dead!• “Opt-in” is now the strategy vs. “Opt-out”• Create segmented marketing lists using auto-respondersTop 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System12
    13. 13. #8: Crowd sourcing and gamificationare on the riseCrowd sourcing: Using the “crowd” to generate newideas, content, and creativity.Gamification: The integration of game mechanics orgame dynamics into a website, service, community,campaign, or application in order to engage usersand solve problems.Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System13
    14. 14. Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. FranchisingSystemLevi’s Crowdsources ModelsRead More: http://bit.ly/16PilSP
    15. 15. #9: Picture is Worth 1000 Words• Key tools: Pinterest, Instagram,Facebook• Photos, video, picture boards,infographics, etc.Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System15
    16. 16. Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. FranchisingSystemTaste of Texas Facebook PhotosRead More: http://bit.ly/12CZHwh
    17. 17. #10: Outbound MarketingLosing TractionTop 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System17
    18. 18. Bonus: What’s New in Social MediaTop 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System18
    19. 19. Take Action: What Will You Do WithThis Information Today?• Please share your best “take-away”• Please give us feedback• Consider our complimentary 1-hour StrategySession• Business Owners: Consider our complimentaryStrategic Retreat on July 17th!Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System19
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