2014 annual business planning workshop

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Annual Business Planning Workshop specifically designed for the established small business.

Annual Business Planning Workshop specifically designed for the established small business.

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  • 1. 2014 Annual Business Planning Workshop Glenn Smith, Owner & Lead Coach 281-841-6680 • g.smith@thegrowthcoach.com Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 2. 7 Things To Avoid In Planning 1. 2. 3. 4. 5. 6. 7. Failure to Put Your Plan in Writing Failure to Review Your Plan Weekly Ignoring Customer Feedback/Input Underestimating Your Competition Ignoring Your Strengths Shying Away From Reasonable Risk Failure to Learn & Grow Personally 2 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 3. 3 Different Types of Plans Start-Up Plan (Refocus Plan) – long-range Annual Business Plan – 1 year Scenario Planning – uncertainty 3 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 4. Start-Up/Refocus Plan Start-Up Plan Primary Audience Lender or Investor Outcome Desired Resources/Big Picture/ Confidence Me; Advisors; Potential Customers; Stakeholders Thorough: Customer, Competition, Capabilities 1-2 Months Participants Research Time Required 4 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 5. Components of Start-Up Plan • • • • • • • • • Executive Summary Company Overview Products & Services Market Analysis Competitive Analysis Marketing Strategy & Implementation Operations Plan Management Overview Financial Plan & Projections 5 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 6. Annual Business Plan Annual Business Plan Primary Audience Me; My Team Outcome Desired Growth/Profitability/ Retention/Confidence Me; My Team Participants Research Time Required Past Performance; Current Trends; Competition 4-8 hours 6 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 7. The 3 Components of an Annual Business Plan • Budget (Financial Projections) • Marketing Calendar (with Lead Generation & Sales Goals) • Operational Improvement Goals 7 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 8. Our Mission/Purpose Our company exists to: _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ 8 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 9. Internal Analysis • Strengths: • Weaknesses: 9 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 10. External Analysis • Opportunities: (To deliver more value to our existing customers? Gain a competitive advantage? Attract new customers? Tap new resources? Etc.?) • Potential Threats: 10 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 11. How Do I Want My Business To Look: • In 1 year? • In 3 years? 11 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 12. Budget/Financial Plan • Begin by reviewing 2013. What can you expect to increase in 2014? To decrease? • Project your sales for each month. Look at last year (maybe the last 2 years) to gauge “highs” and “lows.” What new initiatives might effect your sales? • Project your expenses for each month. Look at last year to gauge “highs” and “lows.” • See the sample spreadsheet. 12 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 13. Marketing Calendar/Plan • Marketing Focus (Ideal Customer) • Marketing Mediums/Channels • Marketing Calendar (see sample) 13 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 14. Operational Improvement Goals 1. Leadership (direction, strategy, goals, accountability) ______________________________________________ 2. Management (systems, documentation, process improvement) ______________________________________________ 3. Marketing (message, U.S.P., metrics, dashboard, internet/ social media, tools/collateral materials, etc.) ______________________________________________ 4. Selling (sales process, scripts, training, etc.) ______________________________________________ 14 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 15. Operational Improvement Goals 5. Fulfillment (delivering our products or services) _______________________________________________ 6. Customer Service (need id & relationship management) _______________________________________________ 7. Back-Office (accounting, finance, A/P, A/R, HR, infrastructure, data management, technology, etc.) _______________________________________________ 14 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 16. Take Action • Locate your Year-End Financial Statements for 2012 and 2013 for review; create your Budget/Financial Plan for 2014. • Create your Marketing Plan for 2014 with a Marketing Calendar. Be sure this activity is in your budget. • Brainstorm each of the 7 areas of your Operational Plan; set 1-3 goals for each area; put action steps to each goal. Process this with your team! (Staff retreat) 15 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 17. Personal Growth • How do YOU need to grow personally? Mindset/Attitude? Skills? Behaviors/Habits? 16 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  • 18. FREE 30-Minute Strategy Session If you would like more help with your annual business plan feel free to contact us for a FREE 30 minute consultation/strategy session by phone. To arrange a time call: 281-841-6680 15 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved