Websites & Email
Newsletters for Law Firms
Manchester Law Society – June 2008
David Gilroy
Sales & Marketing Director

Key topics
• “Current design”
• About making more money than it costs
• Home page, people, content
• Search engine optimisation

What can your site do?
• New Business • Client Service
– The EasyJet effect – Online case management
– Search engines – Cross selling via email
– Support the brand newsletters
– Staff profiles – Added value content
– News and content – PMS integration
– Online tools e.g. – Intranet integration
conveyancing calculator – Online credit card payments
– Tips booklets – Video upload (trainees)
– Audio testimonials
20% 80%

What is email marketing?
• Regular communication to your clients
• To stay in contact and reactive lapsed clients
• To drive a specific “call to action”
• What audiences
– Customers
– Prospects
– Partners

What do I talk about?
• Outsource the content creation (us, Berners
Marketing, InfoLaw)
• Topical issues, make it “human” and
“readable”
• Cover people & events. People like reading
about people (Tabloids!!)
• Film reviews, recipes, Gilroy’s iPod, The
Reading Pile, The Funny Bit at the End

I don’t have email addresses
• Permission, permission, permission
• Bottle of champagne competition
• Incentives
• Website registration
• Outlook -> CSV -> Excel and de-dupe
• List buying
• Nike. Not “Just do it!” but “Just ask for it!”
• Cleaning up bounces

How to save money!
• Law Updates - Andersons Solicitors Business
Newsletter – January 2008
• Ektron's Spring 2008 Partner Newsletter
• Golfbreaks.com Weekly Newsletter
• ConsciousLaw Newsletter : Issue 19 - Free
book offer; DIY Conveyancing; Link building
& more.
• David, Here's your Over My Desk for January
18, 2008
• Could You Survive Without a Job?

Registration form

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How do I know it’s working?
• The phones will ring…no, really!
• Emails will start to come in
• Tracking via case/client management
• Website statistics

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