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Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
Social Media for Law Firms by Conscious Solutions
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Social Media for Law Firms by Conscious Solutions

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A 45 slide presentation that gives law firms just about everything they need to know about Social Media. Feel free to download and circulate around your firm.

A 45 slide presentation that gives law firms just about everything they need to know about Social Media. Feel free to download and circulate around your firm.

Published in: Business, Technology
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  • David
  • Melissa
  • Tell the story from last week of Snibor posting a message re. CRM software, me going to see them, then meeting a consultant in a coffee bar who is now the Biz Dev Dir for a large target client of ours.Story of us getting 12 downloads of our social media booklet as the link showed up in a LinkedIn Group wrap-up email.
  • - I followed one law firm who tweeted 50 times in the first day!!!
  • David
  • David
  • Transcript

    • 1. Social Media Marketing
    • 2. Win one of two free places at our “It’s All About Conversion” workshop in November What’s the largest number of followers I know of for a law firm?
    • 3. Show of hands
    • 4. What social media to use? B2B B2C LinkedIn Twitter Facebook Blogging YouTube Pinterest Google+ Do a lot Do some Do a little
    • 5. Am I bovvered? Lauren is!
    • 6. Social Media Engagement Model Unengaged Highly Engaged Un Targeted Highly Targeted CONNECT BROADCAST CONVERSE SHARING
    • 7. Visibility to 36,879 people! @Bert_Digby = 1,261 followers @heleneadby = 593 followers
    • 8. Social Media Marketing • It’s all about raising your profile • It takes time and commitment • Listen -> Talk -> Engage • It’s not about technology • Relax: it’s traditional legal marketing • Word of mouth reputation is the result
    • 9. Social care 1
    • 10. People complain in different ways now!
    • 11. 3
    • 12. Really? I did not want to know! NEVER break Rule No.1 of social media
    • 13. The rule of
    • 14. Outlook Connector
    • 15. Build reputation via signposting
    • 16. What about for recruitment help?
    • 17. LinkedIn advertising • Company size, Industry, Geography
    • 18. LinkedIn Actions • Improve your Company profile + add image • Build your connections • Firm wide competition (1,766 to 2,661) • P.S. Connect with me on LinkedIn • “Nudge” people (endorse/recommend) • A “button” on your staff profile won’t do it! • Make some “LinkedIn” time each week • Join some Groups. Start one? • Try LinkedIn ads (B2B)
    • 19. Blogging • Needs to be regular • Pithy & opinionated, not sanitised • Share the load • Do it off the main website (SEO benefits) • Ghost writers? • Lawyers/trainees blogging in their name • Sector specific blogs? • Use the content for newsletters & social media linking
    • 20. Blogging v Barking!
    • 21. Examples
    • 22. Twitter • What can you say in 140 characters? • Try and post a tweet once per day • Don’t post TOO often, you lose followers • Design a background • Sector specific Twitter accounts • Re-tweet to build relationships • Hootsuite – use to schedule Tweets
    • 23. Do you need to be careful? Yes.
    • 24. Have fun!
    • 25. Twitter clinics
    • 26. It wasn’t me guv!
    • 27. Use your Twitter background
    • 28. Retweet to build relationships
    • 29. Twitter -> Web -> Print
    • 30. Hootsuite – save time! Conscious can “connect” with 3,466 people on LinkedIn
    • 31. YouTube marketing
    • 32. Does video drive website engagement?
    • 33. You bet!
    • 34. Facebook • Not just for “the kids” • “Listen” first, what are others saying about you? • Who in your firm has a Facebook profile? • Engaging with the younger generation for recruitment
    • 35. “Like” & win!
    • 36. Get a decent Facebook page
    • 37. Competitions
    • 38. Facebook advertising • Sex • Age • Status • Geography • Events (Birthday, Moving house) • Education (Level, establishment) • Employment • Interests • Connections (via Fans)
    • 39. Google+
    • 40. Google Authorship
    • 41. Pinterest
    • 42. http://www.conscious.co.uk/presentations

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