Legalex 2014 - Website Masterclass

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The full slides for David Gilroy's Website Masterclass presentation at Legalex.

Published in: Design, Business, Technology
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Legalex 2014 - Website Masterclass

  1. 1. Website Masterclass David Gilroy Director of Stuff & Things
  2. 2. Everett Group - Jonathan Cross
  3. 3. Minimise “calls to action” per page • One primary “call to action” per page • Design in hierarchies where possible • Hierarchies also good for SEO
  4. 4. Use directional clues • Arrows • Encapsulation • Stand out colour • Pathways • Eyes & eyelines
  5. 5. Simplified forms • Capture visitor data • Keep forms short • Only collect the data you REALLY need
  6. 6. Staff profiles
  7. 7. Mobile usage • Find you • Phone you • View you
  8. 8. Who is using your website
  9. 9. How are they using it? - Clicktale
  10. 10. Do some PPC advertising
  11. 11. Location & remarketing ads
  12. 12. Google knows where you are!
  13. 13. Make Adtext relevant Title = 25 characters Description Line 1 = 35 characters Description Line 2 = 35 characters Display URL = 35 characters
  14. 14. • Current news • Blogging • Google likes to see big sites get bigger slowly • Must be relevant to your intended audience Improve your content marketing
  15. 15. Stock & Flow
  16. 16. Content laddering • 5 x Tweet = 100 char (yep, not 140) • 2 x FB/G+/LI = 100 words • 1 x Blog post = 3-500 words • 1/6 = Email newsletter = 1,000 words
  17. 17. Video…is the written word dead?
  18. 18. DirectLaw
  19. 19. SecureForms • Enhanced customer service • Allow clients to “self service”
  20. 20. Email marketing? • Regular communication to your clients • To stay in contact and reactive lapsed clients • To drive a specific “call to action” • Automatic drip marketing • Event invitations, event follow ups • Very cost effective in tough market conditions • What audiences – Customers – Prospects – Partners
  21. 21. Newsletter Design
  22. 22. Tracking Clicks Privacy Protection
  23. 23. Social Media • It’s all about raising your profile • It’s about engagement • It’s about connecting with clients/prospects • It takes time and commitment • £40,000. Client won £100,000 of work! • LinkedIn & Facebook advertising?

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