David Gilroy 
Director of Stuff & Things 
Conscious Solutions 
http://www.conscious.co.uk/presentations
Seth Godin – Connection 
Economy 
• Who trusts you 
• Who wants to hear from you 
• Who will collaborate, support & 
engag...
You lazy b*&@ard. Don’t mass email 
me! 
Conscious Solutions 
http://www.conscious.co.uk/presentations
Do.not.reply@ ! What, don’t you 
want a conversation with me? 
Conscious Solutions 
http://www.conscious.co.uk/presentatio...
The worst email format I’ve EVER 
seen! 
Conscious Solutions 
http://www.conscious.co.uk/presentations
chat about your current digital presence 
Do you know what 
I do for a living? 
Conscious Solutions 
http://www.conscious....
Conscious Solutions 
http://www.conscious.co.uk/presentations 
No, it doesn’t
Conscious Solutions 
http://www.conscious.co.uk/presentations 
What was 
Mantas 
thinking? 
• 409 shares 
• 67 comments 
(...
Do you LIKE and FOLLOW your 
clients? 
Conscious Solutions 
http://www.conscious.co.uk/presentations
Don’t let me go so easily 
Conscious Solutions 
http://www.conscious.co.uk/presentations
Oops! 
Conscious Solutions 
http://www.conscious.co.uk/presentations
Survey? What survey? 
Conscious Solutions 
http://www.conscious.co.uk/presentations
Why don’t you know how I 
travel? 
Conscious Solutions 
http://www.conscious.co.uk/presentations
Are you nudging people when you 
can? 
Conscious Solutions 
http://www.conscious.co.uk/presentations
Are you connected to everyone you 
should be? 
Conscious Solutions 
http://www.conscious.co.uk/presentations
Are you paying attention to 
Conscious Solutions 
http://www.conscious.co.uk/presentations 
everyone you can?
Do you use humour to build 
relationships? 
Be different, not 
better! 
Conscious Solutions 
http://www.conscious.co.uk/pr...
Can I really run? 
Conscious Solutions 
http://www.conscious.co.uk/presentations
See, it’s not that hard 
Conscious Solutions 
http://www.conscious.co.uk/presentations
You don’t know me!!! 
Conscious Solutions 
http://www.conscious.co.uk/presentations
But I 
expect you 
to know 
who I am! 
I really do 
Conscious Solutions 
http://www.conscious.co.uk/presentations
One day we’ll meet in person 
Conscious Solutions 
http://www.conscious.co.uk/presentations
Conscious Solutions 
http://www.conscious.co.uk/presentations 
Why don’t you 
know who I am?
Please don’t pretend to “care about 
me! 
Conscious Solutions 
http://www.conscious.co.uk/presentations
Don’t insult me please! 
Conscious Solutions 
http://www.conscious.co.uk/presentations
Adapt to my location if you can 
Conscious Solutions 
http://www.conscious.co.uk/presentations
I do NOT want to talk to 
you! Get out of my face 
Conscious Solutions 
http://www.conscious.co.uk/presentations
I am going to complain in 
different ways now! 
Conscious Solutions 
http://www.conscious.co.uk/presentations
Really? I did not want to know! 
NEVER break Rule No.1 of social 
media 
Conscious Solutions 
http://www.conscious.co.uk/p...
Do you want to know what’s going 
Conscious Solutions 
http://www.conscious.co.uk/presentations 
on?
1. Called & knew my name 
2. Was told to email me 
3. Did not use my name or email 
Conscious Solutions 
http://www.consci...
Very smart, almost perfectly 
done! 
Conscious Solutions 
http://www.conscious.co.uk/presentations
And then they go & blow it! 
Conscious Solutions 
http://www.conscious.co.uk/presentations
Oops! 
Conscious Solutions 
http://www.conscious.co.uk/presentations
You have to get things proof-read! 
Conscious Solutions 
http://www.conscious.co.uk/presentations
So, what are you going to go 
and do today? 
Conscious Solutions 
http://www.conscious.co.uk/presentations
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Legalex 2014 - Building digital relationships- David Gilroy

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Legalex 2014 - Building digital relationships- David Gilroy

  1. 1. David Gilroy Director of Stuff & Things Conscious Solutions http://www.conscious.co.uk/presentations
  2. 2. Seth Godin – Connection Economy • Who trusts you • Who wants to hear from you • Who will collaborate, support & engage with you? Conscious Solutions http://www.conscious.co.uk/presentations
  3. 3. You lazy b*&@ard. Don’t mass email me! Conscious Solutions http://www.conscious.co.uk/presentations
  4. 4. Do.not.reply@ ! What, don’t you want a conversation with me? Conscious Solutions http://www.conscious.co.uk/presentations
  5. 5. The worst email format I’ve EVER seen! Conscious Solutions http://www.conscious.co.uk/presentations
  6. 6. chat about your current digital presence Do you know what I do for a living? Conscious Solutions http://www.conscious.co.uk/presentations
  7. 7. Conscious Solutions http://www.conscious.co.uk/presentations No, it doesn’t
  8. 8. Conscious Solutions http://www.conscious.co.uk/presentations What was Mantas thinking? • 409 shares • 67 comments (all negative) • £350 of lost revenue (min) • terrible apology on their FB page
  9. 9. Do you LIKE and FOLLOW your clients? Conscious Solutions http://www.conscious.co.uk/presentations
  10. 10. Don’t let me go so easily Conscious Solutions http://www.conscious.co.uk/presentations
  11. 11. Oops! Conscious Solutions http://www.conscious.co.uk/presentations
  12. 12. Survey? What survey? Conscious Solutions http://www.conscious.co.uk/presentations
  13. 13. Why don’t you know how I travel? Conscious Solutions http://www.conscious.co.uk/presentations
  14. 14. Are you nudging people when you can? Conscious Solutions http://www.conscious.co.uk/presentations
  15. 15. Are you connected to everyone you should be? Conscious Solutions http://www.conscious.co.uk/presentations
  16. 16. Are you paying attention to Conscious Solutions http://www.conscious.co.uk/presentations everyone you can?
  17. 17. Do you use humour to build relationships? Be different, not better! Conscious Solutions http://www.conscious.co.uk/presentations
  18. 18. Can I really run? Conscious Solutions http://www.conscious.co.uk/presentations
  19. 19. See, it’s not that hard Conscious Solutions http://www.conscious.co.uk/presentations
  20. 20. You don’t know me!!! Conscious Solutions http://www.conscious.co.uk/presentations
  21. 21. But I expect you to know who I am! I really do Conscious Solutions http://www.conscious.co.uk/presentations
  22. 22. One day we’ll meet in person Conscious Solutions http://www.conscious.co.uk/presentations
  23. 23. Conscious Solutions http://www.conscious.co.uk/presentations Why don’t you know who I am?
  24. 24. Please don’t pretend to “care about me! Conscious Solutions http://www.conscious.co.uk/presentations
  25. 25. Don’t insult me please! Conscious Solutions http://www.conscious.co.uk/presentations
  26. 26. Adapt to my location if you can Conscious Solutions http://www.conscious.co.uk/presentations
  27. 27. I do NOT want to talk to you! Get out of my face Conscious Solutions http://www.conscious.co.uk/presentations
  28. 28. I am going to complain in different ways now! Conscious Solutions http://www.conscious.co.uk/presentations
  29. 29. Really? I did not want to know! NEVER break Rule No.1 of social media Conscious Solutions http://www.conscious.co.uk/presentations
  30. 30. Do you want to know what’s going Conscious Solutions http://www.conscious.co.uk/presentations on?
  31. 31. 1. Called & knew my name 2. Was told to email me 3. Did not use my name or email Conscious Solutions http://www.conscious.co.uk/presentations address
  32. 32. Very smart, almost perfectly done! Conscious Solutions http://www.conscious.co.uk/presentations
  33. 33. And then they go & blow it! Conscious Solutions http://www.conscious.co.uk/presentations
  34. 34. Oops! Conscious Solutions http://www.conscious.co.uk/presentations
  35. 35. You have to get things proof-read! Conscious Solutions http://www.conscious.co.uk/presentations
  36. 36. So, what are you going to go and do today? Conscious Solutions http://www.conscious.co.uk/presentations
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