Email Newsletters for Law Firms Sheffield Law Society – November 2008 Sarah Trude Account Director

What is email marketing? Regular communication to your clients To stay in contact and reactive lapsed clients To drive a specific “call to action” What audiences Customers Prospects Partners Very cost effective in tough market conditions like we have at the moment

Regular communication to your clients

To stay in contact and reactive lapsed clients

To drive a specific “call to action”

What audiences

Customers

Prospects

Partners

Very cost effective in tough market conditions like we have at the moment

What do I talk about? Outsource the content creation (us, Berners Marketing, InfoLaw) Topical issues, make it “human” and “readable” Cover people & events. People like reading about people (Tabloids!!) Film reviews, recipes, Gilroy’s iPod, The Reading Pile, The Funny Bit at the End

Outsource the content creation (us, Berners Marketing, InfoLaw)

Topical issues, make it “human” and “readable”

Cover people & events. People like reading about people (Tabloids!!)

Film reviews, recipes, Gilroy’s iPod, The Reading Pile, The Funny Bit at the End

I don’t have email addresses Permission, permission, permission Bottle of champagne competition Incentives Website registration Outlook -> CSV -> Excel and de-dupe List buying Nike. Not “Just do it!” but “Just ask for it!” Cleaning up bounces

Permission, permission, permission

Bottle of champagne competition

Incentives

Website registration

Outlook -> CSV -> Excel and de-dupe

List buying

Nike. Not “Just do it!” but “Just ask for it!”

Cleaning up bounces

How to save money! Law Updates - Andersons Solicitors Business Newsletter – January 2008 Ektron's Spring 2008 Partner Newsletter Golfbreaks.com Weekly Newsletter ConsciousLaw Newsletter : Issue 21 - Win £50 Amazon voucher; Seasons greetings options; Where the hell is Matt? David, Here's your Over My Desk for January 18, 2008 Could You Survive Without a Job?

Law Updates - Andersons Solicitors Business Newsletter – January 2008

Ektron's Spring 2008 Partner Newsletter

Golfbreaks.com Weekly Newsletter

ConsciousLaw Newsletter : Issue 21 - Win £50 Amazon voucher; Seasons greetings options; Where the hell is Matt?

David, Here's your Over My Desk for January 18, 2008

Could You Survive Without a Job?

Registration form

Sample template

Tracking Opens Privacy Protection

Tracking clicks Privacy Protection

How do I know it’s working? The phones will ring…no, really! Emails will start to come in People will vote in polls, enter competitons Tracking via case/client management Website statistics

The phones will ring…no, really!

Emails will start to come in

People will vote in polls, enter competitons

Tracking via case/client management

Website statistics