5 Top Online Marketing Ideas youcan "Do" by 5pm Tomorrow+5 Ideas on how to Build DigitalRelationshipsDavid GilroyDirector ...
Win a free* social media sessionor one day conference place• What’s the average spend marketing as aproportion of revenue ...
Keep in touch!1. Make a start on an email newsletter
AudiencesClientsProspectsAccountants,IFA, Bankers
Subject lines & personalisation• Law Updates - Andersons Solicitors BusinessNewsletter – July 2012• A year in the life: ex...
2. Make a video
3. Improve inbound lead handlingCourtesy of http://www.andybounds.com
Wow! That’s a lot ofmoney, we better makesure we get this right foryou.
You don’t do this….……do you?
• Current news• Blogging• Google likes to see big sitesget bigger slowly• Context to your audience4. Improve your content ...
4. Do more social media
Social Media Engagement ModelUnengaged HighlyEngagedUn TargetedHighlyTargetedCONNECTBROADCASTCONVERSESHARING
If you were alawyer, wouldyou downloadthis?
Building Digital Relationships
Do NOT reply! What, don’t youwant a conversation with me?
Friday 12-Apr! The day after thenight before!
Why don’t you knowwho I am?
But Iexpect youto knowwho I am!I really do
I do NOT want to talk toyou! Get out of my face
I expect “customer service” indifferent ways now!
The answer to the questionof revenue spent on marketing (salariesexcepted)
http://www.conscious.co.uk/presentations
Conscious presentation at Law Firm Services Seminar - April 2013
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Conscious presentation at Law Firm Services Seminar - April 2013

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5 Top Online Marketing Ideas you can "Do" by 5pm Tomorrow +
5 Ideas on how to Build Digital Relationships

A presentation delivered by David Gilroy from Conscious Solutions at the Law Firm Services Seminar held in Brighouse, Leeds on 24-Apr-2013.

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  • Ideally you need to segment your audience. We think the three categories above are a good start. Larger firms might segment their customers into smaller groups based on the areas of law they practice.
  • Two step direct mail program, letter -> call -> demo -> meeting -> sale £6,000 invested (not salaries in 2010) gives me a year end pipeline of £119,340
  • Conscious presentation at Law Firm Services Seminar - April 2013

    1. 1. 5 Top Online Marketing Ideas youcan "Do" by 5pm Tomorrow+5 Ideas on how to Build DigitalRelationshipsDavid GilroyDirector of Stuff & Things
    2. 2. Win a free* social media sessionor one day conference place• What’s the average spend marketing as aproportion of revenue of the average lawfirm?* Expenses only
    3. 3. Keep in touch!1. Make a start on an email newsletter
    4. 4. AudiencesClientsProspectsAccountants,IFA, Bankers
    5. 5. Subject lines & personalisation• Law Updates - Andersons Solicitors BusinessNewsletter – July 2012• A year in the life: expansion, cake and zombies!• I’m just going to come out and say it!• Weekly News• Could You Survive Without a Job?• Ten Tips for Nurturing your Way to IncreasedSalesDear Client,Dear A,Dear A. Smith (Dec’d),Dear ,Dear Mr David & Ms Jane Gilroy & Collas
    6. 6. 2. Make a video
    7. 7. 3. Improve inbound lead handlingCourtesy of http://www.andybounds.com
    8. 8. Wow! That’s a lot ofmoney, we better makesure we get this right foryou.
    9. 9. You don’t do this….……do you?
    10. 10. • Current news• Blogging• Google likes to see big sitesget bigger slowly• Context to your audience4. Improve your content marketing
    11. 11. 4. Do more social media
    12. 12. Social Media Engagement ModelUnengaged HighlyEngagedUn TargetedHighlyTargetedCONNECTBROADCASTCONVERSESHARING
    13. 13. If you were alawyer, wouldyou downloadthis?
    14. 14. Building Digital Relationships
    15. 15. Do NOT reply! What, don’t youwant a conversation with me?
    16. 16. Friday 12-Apr! The day after thenight before!
    17. 17. Why don’t you knowwho I am?
    18. 18. But Iexpect youto knowwho I am!I really do
    19. 19. I do NOT want to talk toyou! Get out of my face
    20. 20. I expect “customer service” indifferent ways now!
    21. 21. The answer to the questionof revenue spent on marketing (salariesexcepted)
    22. 22. http://www.conscious.co.uk/presentations

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