3rd Generation Websites - General

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Notes on slide 1

Grand title “3 rd generation” Might be asking, “Did I miss the first two generations?” Explain what we think they were.

Ask the audience what ratio the two sides have e.g. 90/10 or 10/90. Describe some of the key points, in particular the EasyJet effect e.g. more people look at other stuff than immediately book flights.

What is "increasing user interaction"? Getting more people to visit a website (visitors) Getting more people to use web services more (clicks)

Ask for a glamorous assistant to do the writing on the board for me. Ask people to generate examples of interactivity, not generic ones like “audio” but specific ones like “customer testimonials on staff pages”.

Slide to back up the discussion about email newsletters, the importance of doing them and tracking opens/clickthroughs.

Still see things like “Email Bob if you want our newsletter” Smoke and mirrors if nothing else.

A couple of ideas for some of the people in the room.

Favorites, Groups & Events

3rd Generation Websites - General - Presentation Transcript

“ 3 rd Generation Websites What to do now!” (aka did you miss Web 2.0??) David Gilroy, Sales & Marketing Director Conscious Solutions
What can your site do?
- New Business
Interactivity
- “ True interactivity is not about clicking on icons or downloading files, it's about encouraging communication”.
- Edwin Schlossberg, designer, author and artist
Types of interactivity
- Moving text
- Forms
- Audio
- Video
- Online chat / forums
- Comments
- Games
- Quizes
- Google mashups
- Online calendar
- Calculators
- Polls / Surveys
- Tell a Friend
- Postcards
- RSS?
Online chat
Your People
Email Newsletters
Email Marketing Tracking
- Asdad
Privacy Protection
Audio
Audio Testimonials
Online video
Ultimate Video
Tips booklets
Search Engine Optimisation
Link building – pre (54)
Link building – post (4)
Webinars