DG Group - Social Media For Small Businesses

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A presentation on Social Media for Small Businesses. Covering what it is, why use it, the different options and some Do's & Don'ts.

A presentation on Social Media for Small Businesses. Covering what it is, why use it, the different options and some Do's & Don'ts.

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Transcript

  • 1.  
  • 2. Social Media For SMEs
  • 3. Understanding Social Media
    • To Know How To Best Make Use Of Social Media...
    • You Must First Understand It
  • 4. The Dawn Of A New Era
    • We Have Left The Information Age And Have Entered The Social Age!
    • “ The Social Age is the symbiotic relationship between technology creation, its delivery and its adoption by society, thereby creating a society that is focused on collaboration and sharing.”
    Source: Wikipedia
  • 5. What Is Social Media?
    • “ Social media are primarily Internet and mobile-based tools for sharing and discussing information among human beings and based around the construction of words, pictures, videos and audio .”
    Source: Wikipedia
  • 6. What Does This Mean?
    • Social Media is NOT a fad
    • The way we interact with each other, buy products and consume information has changed forever.
    • You can choose to ignore it, but it will happen without you.
  • 7.
    • Social Media is NOT about you!
    • You are NOT creating a community
    Social Media Engagement
  • 8. Social Media Engagement
    • You are engaging in communities that already exist!
  • 9. What Are The Benefits Of Social Media?
  • 10. What Are The Benefits Of Social Media?
    • Engage with potential customers
    • Get people talking about your business
    • Show people your knowledge/experience
    • Enhance your website
    • Link Building
  • 11. What Are The Benefits Of Social Media? It’s All About Attraction Marketing Vs. Pursuit Marketing
  • 12. So Can Social Media Help Your Business?
    • Yes!
    • In Many Ways...
    • Awareness
    • Trust
    • Visibility
    • Perception
    • Cost-Savings
    • Buzz
  • 13. Still Think Social Media Is A Fad? Watch This !
  • 14. Where Do I Start?
  • 15. It’s Much Bigger Than One Site! Where Do I Start?
  • 16. There Are More Options Than You Could Imagine! Where Do I Start?
  • 17. Where Do I Start? Communication Blogs:  Blogger, ExpressionEngine, LiveJournal, OpenDiary, Tumblr, TypePad, Vox,  WordPress, Xanga Microblogging:  FMyLife, Foursquare,  Jaiku, Plurk, Posterous, Twitter, Qaiku,  Yammer SocialNetworking:  Cyworld, Facebook,  Orkut, LinkedIn, MySpace Events:  Eventful, Meetup.com, Upcoming Collaboration Wikis:  PBworks, Wetpaint, Wikia,  Wikimedia Social Bookmarking:  CiteULike,  Delicious, Diigo, Google Reader,  StumbleUpon Social News:  Digg, Mixx, NowPublic,  Reddit, Newsvine Social Navigation:  Trapster, Waze  Answer Sites:   Askville, WikiAnswers, EHow, Yahoo! Answers
  • 18. Where Do I Start? Multimedia Photography / Art:  deviantArt, Flickr,  Photobucket, Picasa,  SmugMug, Zooomr, BetweenCreation Video sharing:  sevenload, Viddler,  Vimeo, YouTube, Dailymotion, Metacafe, Nico Nico Douga Livecasting:  Justin.tv, Livestream,  OpenCU, Skype, Stickam, Ustream Music and audio sharing:  ccMixter,  Last.fm, MySpace Music,  ReverbNation.com, ShareTheMusic,  The Hype Machine Presentation sharing:  scribd, SlideShare Reviews and Opinions Product reviews:  epinions.com,  MouthShut.com Business reviews:  Customer Lobby, Yelp, Inc.
  • 19. So Where DO You Start?
    • Remember that you run a small business
    • You have limited resources
    • So don’t worry about it ALL
    • Just pick 1 – 3 and do those well
    • BUT HOW DO YOU CHOOSE?
  • 20. How Do You Choose?
    • Stick With The Masses
    • Pick Sites That Suit Your Type Of Business
      • B2B vs. B2C
  • 21. Are You A B2B Business?
    • Choose
    • LinkedIn
    • Twitter
    • Blog (Tumblr/WordPress/Blogger)
    • Flickr/Picasa
    • SlideShare
    • Facebook
    • YouTube
  • 22. Are You A B2C Business?
    • Choose
    • Facebook
    • Twitter
    • Blog (Tumblr/WordPress/Blogger)
    • Flickr/Picasa
    • YouTube
  • 23. Examining The Options...
    • What Is A BLOG?
    • “ BLOG” stands for “weBLOG”
    • It started the whole social media phenomenon
    • Was originally used by server administrators to log maintenance updates
    • It allows you to provide text, images and video to followers.
    • There are many engines including Blogger, WordPress & Tumblr
    • Most allow you to feed into and out of their engines.
  • 24. Examining The Options...
    • What Is Facebook?
    • A site where friends and families & groups can connect and share information about each other
    • They are reported to have more than 500 million active users
    • Businesses can create Group/Fan pages for people to follow.
    • It allows the uploading of images and video and has links to other social popular media engines
  • 25. Examining The Options...
    • What Is Twitter?
    • Officially know as a “Micro-Blogging Site”
    • It allows you to write any short statement (tweet) of up to 140 characters
    • They are reported to have 75 million active users
    • Users can include links in their “tweets” as long as it does not exceed the 140 characters rule
    • Twitter allows links out to other sites like LinkedIn and Tumblr as well as links in too.
  • 26. Examining The Options...
    • What Is YouTube?
    • It is a video sharing site
    • Originally used by individuals to share videos of themselves
    • Then adopted by companies to group videos that people could follow
    • Provides feeds out to allow you to embed a video/gallery into a website.
  • 27. Examining The Options...
    • What Are Flickr & Picasa?
    • They are image sharing sites
    • Used by photographers and families alike
    • Provide feeds out to allow you to embed an image/gallery into a website.
  • 28. Examining The Options...
    • What Is SlideShare?
    • A presentation sharing site
    • Used by business people to share slides & collaborate
    • Provides feeds out to allow you to embed a slideshow into a website.
  • 29. Examining The Options...
    • What Is LinkedIn?
    • The “Facebook for business people”
    • Allows business people to network with colleagues and prospective clients/suppliers
    • Can be used to actively find customers and suppliers by asking your network or searching
    • Provides Feed In for Twitter, Blogs, Slideshare, etc.
  • 30. The Do’s & Don’ts
  • 31. The Do’s & Don’ts
    • DON’T just create accounts without thinking about what you can handle
    • DON’T just promote your company and try to sell
    • DON’T post intermittently
    • DON’T post mundane/pointless content
    • DON’T just hand the job off to a consultant/“expert”
  • 32. The Do’s & Don’ts
    • DON’T expect instant revenue return
    • DON’T “stalk” contacts
    • DON’T be repetitive
    • DON’T be negative
    • DON’T be disrespectful (to other members or competitors)
    • DON’T do anything on social media that you wouldn’t do face to face
  • 33. The Do’s & Don’ts
    • DO get in touch with the conversation that is already happening without you
    • DO commit wholeheartedly to it & make time for it
    • DO connect the tools to each other where possible/it makes sense
    • DO deliver useful/engaging content
      • News, Useful Information, Tips and tricks, Events, Competitions, Ask Questions, Special Offers
    • DO use trusted/capable staff to help
  • 34. The Do’s & Don’ts
    • DO have rules for what you do & don’t talk about
    • DO plan your content and update schedule
    • DO add a good amount of content before you start pursuing followers
    • DO give it time
    • DO participate in other conversations
  • 35. The Do’s & Don’ts
    • DO complete your profiles as fully as possible
    • DO manage your online reputation
    • DO BE YOURSELF/HUMAN
  • 36. Q&A
  • 37. Questions If You Want To Discuss Your Marketing Options Contact: Franco De Bonis [email_address] T: 01 824 1100 www.thedggroup.eu
  • 38.