DG Group - Social Media For Small Businesses
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DG Group - Social Media For Small Businesses



A presentation on Social Media for Small Businesses. Covering what it is, why use it, the different options and some Do's & Don'ts.

A presentation on Social Media for Small Businesses. Covering what it is, why use it, the different options and some Do's & Don'ts.



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    DG Group - Social Media For Small Businesses DG Group - Social Media For Small Businesses Presentation Transcript

    • Social Media For SMEs
    • Understanding Social Media
      • To Know How To Best Make Use Of Social Media...
      • You Must First Understand It
    • The Dawn Of A New Era
      • We Have Left The Information Age And Have Entered The Social Age!
      • “ The Social Age is the symbiotic relationship between technology creation, its delivery and its adoption by society, thereby creating a society that is focused on collaboration and sharing.”
      Source: Wikipedia
    • What Is Social Media?
      • “ Social media are primarily Internet and mobile-based tools for sharing and discussing information among human beings and based around the construction of words, pictures, videos and audio .”
      Source: Wikipedia
    • What Does This Mean?
      • Social Media is NOT a fad
      • The way we interact with each other, buy products and consume information has changed forever.
      • You can choose to ignore it, but it will happen without you.
      • Social Media is NOT about you!
      • You are NOT creating a community
      Social Media Engagement
    • Social Media Engagement
      • You are engaging in communities that already exist!
    • What Are The Benefits Of Social Media?
    • What Are The Benefits Of Social Media?
      • Engage with potential customers
      • Get people talking about your business
      • Show people your knowledge/experience
      • Enhance your website
      • Link Building
    • What Are The Benefits Of Social Media? It’s All About Attraction Marketing Vs. Pursuit Marketing
    • So Can Social Media Help Your Business?
      • Yes!
      • In Many Ways...
      • Awareness
      • Trust
      • Visibility
      • Perception
      • Cost-Savings
      • Buzz
    • Still Think Social Media Is A Fad? Watch This !
    • Where Do I Start?
    • It’s Much Bigger Than One Site! Where Do I Start?
    • There Are More Options Than You Could Imagine! Where Do I Start?
    • Where Do I Start? Communication Blogs:  Blogger, ExpressionEngine, LiveJournal, OpenDiary, Tumblr, TypePad, Vox,  WordPress, Xanga Microblogging:  FMyLife, Foursquare,  Jaiku, Plurk, Posterous, Twitter, Qaiku,  Yammer SocialNetworking:  Cyworld, Facebook,  Orkut, LinkedIn, MySpace Events:  Eventful, Meetup.com, Upcoming Collaboration Wikis:  PBworks, Wetpaint, Wikia,  Wikimedia Social Bookmarking:  CiteULike,  Delicious, Diigo, Google Reader,  StumbleUpon Social News:  Digg, Mixx, NowPublic,  Reddit, Newsvine Social Navigation:  Trapster, Waze  Answer Sites:   Askville, WikiAnswers, EHow, Yahoo! Answers
    • Where Do I Start? Multimedia Photography / Art:  deviantArt, Flickr,  Photobucket, Picasa,  SmugMug, Zooomr, BetweenCreation Video sharing:  sevenload, Viddler,  Vimeo, YouTube, Dailymotion, Metacafe, Nico Nico Douga Livecasting:  Justin.tv, Livestream,  OpenCU, Skype, Stickam, Ustream Music and audio sharing:  ccMixter,  Last.fm, MySpace Music,  ReverbNation.com, ShareTheMusic,  The Hype Machine Presentation sharing:  scribd, SlideShare Reviews and Opinions Product reviews:  epinions.com,  MouthShut.com Business reviews:  Customer Lobby, Yelp, Inc.
    • So Where DO You Start?
      • Remember that you run a small business
      • You have limited resources
      • So don’t worry about it ALL
      • Just pick 1 – 3 and do those well
    • How Do You Choose?
      • Stick With The Masses
      • Pick Sites That Suit Your Type Of Business
        • B2B vs. B2C
    • Are You A B2B Business?
      • Choose
      • LinkedIn
      • Twitter
      • Blog (Tumblr/WordPress/Blogger)
      • Flickr/Picasa
      • SlideShare
      • Facebook
      • YouTube
    • Are You A B2C Business?
      • Choose
      • Facebook
      • Twitter
      • Blog (Tumblr/WordPress/Blogger)
      • Flickr/Picasa
      • YouTube
    • Examining The Options...
      • What Is A BLOG?
      • “ BLOG” stands for “weBLOG”
      • It started the whole social media phenomenon
      • Was originally used by server administrators to log maintenance updates
      • It allows you to provide text, images and video to followers.
      • There are many engines including Blogger, WordPress & Tumblr
      • Most allow you to feed into and out of their engines.
    • Examining The Options...
      • What Is Facebook?
      • A site where friends and families & groups can connect and share information about each other
      • They are reported to have more than 500 million active users
      • Businesses can create Group/Fan pages for people to follow.
      • It allows the uploading of images and video and has links to other social popular media engines
    • Examining The Options...
      • What Is Twitter?
      • Officially know as a “Micro-Blogging Site”
      • It allows you to write any short statement (tweet) of up to 140 characters
      • They are reported to have 75 million active users
      • Users can include links in their “tweets” as long as it does not exceed the 140 characters rule
      • Twitter allows links out to other sites like LinkedIn and Tumblr as well as links in too.
    • Examining The Options...
      • What Is YouTube?
      • It is a video sharing site
      • Originally used by individuals to share videos of themselves
      • Then adopted by companies to group videos that people could follow
      • Provides feeds out to allow you to embed a video/gallery into a website.
    • Examining The Options...
      • What Are Flickr & Picasa?
      • They are image sharing sites
      • Used by photographers and families alike
      • Provide feeds out to allow you to embed an image/gallery into a website.
    • Examining The Options...
      • What Is SlideShare?
      • A presentation sharing site
      • Used by business people to share slides & collaborate
      • Provides feeds out to allow you to embed a slideshow into a website.
    • Examining The Options...
      • What Is LinkedIn?
      • The “Facebook for business people”
      • Allows business people to network with colleagues and prospective clients/suppliers
      • Can be used to actively find customers and suppliers by asking your network or searching
      • Provides Feed In for Twitter, Blogs, Slideshare, etc.
    • The Do’s & Don’ts
    • The Do’s & Don’ts
      • DON’T just create accounts without thinking about what you can handle
      • DON’T just promote your company and try to sell
      • DON’T post intermittently
      • DON’T post mundane/pointless content
      • DON’T just hand the job off to a consultant/“expert”
    • The Do’s & Don’ts
      • DON’T expect instant revenue return
      • DON’T “stalk” contacts
      • DON’T be repetitive
      • DON’T be negative
      • DON’T be disrespectful (to other members or competitors)
      • DON’T do anything on social media that you wouldn’t do face to face
    • The Do’s & Don’ts
      • DO get in touch with the conversation that is already happening without you
      • DO commit wholeheartedly to it & make time for it
      • DO connect the tools to each other where possible/it makes sense
      • DO deliver useful/engaging content
        • News, Useful Information, Tips and tricks, Events, Competitions, Ask Questions, Special Offers
      • DO use trusted/capable staff to help
    • The Do’s & Don’ts
      • DO have rules for what you do & don’t talk about
      • DO plan your content and update schedule
      • DO add a good amount of content before you start pursuing followers
      • DO give it time
      • DO participate in other conversations
    • The Do’s & Don’ts
      • DO complete your profiles as fully as possible
      • DO manage your online reputation
    • Q&A
    • Questions If You Want To Discuss Your Marketing Options Contact: Franco De Bonis [email_address] T: 01 824 1100 www.thedggroup.eu