DG Group - Social Media For Small Businesses


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A presentation on Social Media for Small Businesses. Covering what it is, why use it, the different options and some Do's & Don'ts.

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DG Group - Social Media For Small Businesses

  1. 2. Social Media For SMEs
  2. 3. Understanding Social Media <ul><li>To Know How To Best Make Use Of Social Media... </li></ul><ul><li>You Must First Understand It </li></ul>
  3. 4. The Dawn Of A New Era <ul><li>We Have Left The Information Age And Have Entered The Social Age! </li></ul><ul><li>“ The Social Age is the symbiotic relationship between technology creation, its delivery and its adoption by society, thereby creating a society that is focused on collaboration and sharing.” </li></ul>Source: Wikipedia
  4. 5. What Is Social Media? <ul><li>“ Social media are primarily Internet and mobile-based tools for sharing and discussing information among human beings and based around the construction of words, pictures, videos and audio .” </li></ul>Source: Wikipedia
  5. 6. What Does This Mean? <ul><li>Social Media is NOT a fad </li></ul><ul><li>The way we interact with each other, buy products and consume information has changed forever. </li></ul><ul><li>You can choose to ignore it, but it will happen without you. </li></ul>
  6. 7. <ul><li>Social Media is NOT about you! </li></ul><ul><li>You are NOT creating a community </li></ul>Social Media Engagement
  7. 8. Social Media Engagement <ul><li>You are engaging in communities that already exist! </li></ul>
  8. 9. What Are The Benefits Of Social Media?
  9. 10. What Are The Benefits Of Social Media? <ul><li>Engage with potential customers </li></ul><ul><li>Get people talking about your business </li></ul><ul><li>Show people your knowledge/experience </li></ul><ul><li>Enhance your website </li></ul><ul><li>Link Building </li></ul>
  10. 11. What Are The Benefits Of Social Media? It’s All About Attraction Marketing Vs. Pursuit Marketing
  11. 12. So Can Social Media Help Your Business? <ul><li>Yes! </li></ul><ul><li>In Many Ways... </li></ul><ul><li>Awareness </li></ul><ul><li>Trust </li></ul><ul><li>Visibility </li></ul><ul><li>Perception </li></ul><ul><li>Cost-Savings </li></ul><ul><li>Buzz </li></ul>
  12. 13. Still Think Social Media Is A Fad? Watch This !
  13. 14. Where Do I Start?
  14. 15. It’s Much Bigger Than One Site! Where Do I Start?
  15. 16. There Are More Options Than You Could Imagine! Where Do I Start?
  16. 17. Where Do I Start? Communication Blogs:  Blogger, ExpressionEngine, LiveJournal, OpenDiary, Tumblr, TypePad, Vox,  WordPress, Xanga Microblogging:  FMyLife, Foursquare,  Jaiku, Plurk, Posterous, Twitter, Qaiku,  Yammer SocialNetworking:  Cyworld, Facebook,  Orkut, LinkedIn, MySpace Events:  Eventful, Meetup.com, Upcoming Collaboration Wikis:  PBworks, Wetpaint, Wikia,  Wikimedia Social Bookmarking:  CiteULike,  Delicious, Diigo, Google Reader,  StumbleUpon Social News:  Digg, Mixx, NowPublic,  Reddit, Newsvine Social Navigation:  Trapster, Waze  Answer Sites:   Askville, WikiAnswers, EHow, Yahoo! Answers
  17. 18. Where Do I Start? Multimedia Photography / Art:  deviantArt, Flickr,  Photobucket, Picasa,  SmugMug, Zooomr, BetweenCreation Video sharing:  sevenload, Viddler,  Vimeo, YouTube, Dailymotion, Metacafe, Nico Nico Douga Livecasting:  Justin.tv, Livestream,  OpenCU, Skype, Stickam, Ustream Music and audio sharing:  ccMixter,  Last.fm, MySpace Music,  ReverbNation.com, ShareTheMusic,  The Hype Machine Presentation sharing:  scribd, SlideShare Reviews and Opinions Product reviews:  epinions.com,  MouthShut.com Business reviews:  Customer Lobby, Yelp, Inc.
  18. 19. So Where DO You Start? <ul><li>Remember that you run a small business </li></ul><ul><li>You have limited resources </li></ul><ul><li>So don’t worry about it ALL </li></ul><ul><li>Just pick 1 – 3 and do those well </li></ul><ul><li>BUT HOW DO YOU CHOOSE? </li></ul>
  19. 20. How Do You Choose? <ul><li>Stick With The Masses </li></ul><ul><li>Pick Sites That Suit Your Type Of Business </li></ul><ul><ul><li>B2B vs. B2C </li></ul></ul>
  20. 21. Are You A B2B Business? <ul><li>Choose </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Blog (Tumblr/WordPress/Blogger) </li></ul><ul><li>Flickr/Picasa </li></ul><ul><li>SlideShare </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul>
  21. 22. Are You A B2C Business? <ul><li>Choose </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Blog (Tumblr/WordPress/Blogger) </li></ul><ul><li>Flickr/Picasa </li></ul><ul><li>YouTube </li></ul>
  22. 23. Examining The Options... <ul><li>What Is A BLOG? </li></ul><ul><li>“ BLOG” stands for “weBLOG” </li></ul><ul><li>It started the whole social media phenomenon </li></ul><ul><li>Was originally used by server administrators to log maintenance updates </li></ul><ul><li>It allows you to provide text, images and video to followers. </li></ul><ul><li>There are many engines including Blogger, WordPress & Tumblr </li></ul><ul><li>Most allow you to feed into and out of their engines. </li></ul>
  23. 24. Examining The Options... <ul><li>What Is Facebook? </li></ul><ul><li>A site where friends and families & groups can connect and share information about each other </li></ul><ul><li>They are reported to have more than 500 million active users </li></ul><ul><li>Businesses can create Group/Fan pages for people to follow. </li></ul><ul><li>It allows the uploading of images and video and has links to other social popular media engines </li></ul>
  24. 25. Examining The Options... <ul><li>What Is Twitter? </li></ul><ul><li>Officially know as a “Micro-Blogging Site” </li></ul><ul><li>It allows you to write any short statement (tweet) of up to 140 characters </li></ul><ul><li>They are reported to have 75 million active users </li></ul><ul><li>Users can include links in their “tweets” as long as it does not exceed the 140 characters rule </li></ul><ul><li>Twitter allows links out to other sites like LinkedIn and Tumblr as well as links in too. </li></ul>
  25. 26. Examining The Options... <ul><li>What Is YouTube? </li></ul><ul><li>It is a video sharing site </li></ul><ul><li>Originally used by individuals to share videos of themselves </li></ul><ul><li>Then adopted by companies to group videos that people could follow </li></ul><ul><li>Provides feeds out to allow you to embed a video/gallery into a website. </li></ul>
  26. 27. Examining The Options... <ul><li>What Are Flickr & Picasa? </li></ul><ul><li>They are image sharing sites </li></ul><ul><li>Used by photographers and families alike </li></ul><ul><li>Provide feeds out to allow you to embed an image/gallery into a website. </li></ul>
  27. 28. Examining The Options... <ul><li>What Is SlideShare? </li></ul><ul><li>A presentation sharing site </li></ul><ul><li>Used by business people to share slides & collaborate </li></ul><ul><li>Provides feeds out to allow you to embed a slideshow into a website. </li></ul>
  28. 29. Examining The Options... <ul><li>What Is LinkedIn? </li></ul><ul><li>The “Facebook for business people” </li></ul><ul><li>Allows business people to network with colleagues and prospective clients/suppliers </li></ul><ul><li>Can be used to actively find customers and suppliers by asking your network or searching </li></ul><ul><li>Provides Feed In for Twitter, Blogs, Slideshare, etc. </li></ul>
  29. 30. The Do’s & Don’ts
  30. 31. The Do’s & Don’ts <ul><li>DON’T just create accounts without thinking about what you can handle </li></ul><ul><li>DON’T just promote your company and try to sell </li></ul><ul><li>DON’T post intermittently </li></ul><ul><li>DON’T post mundane/pointless content </li></ul><ul><li>DON’T just hand the job off to a consultant/“expert” </li></ul>
  31. 32. The Do’s & Don’ts <ul><li>DON’T expect instant revenue return </li></ul><ul><li>DON’T “stalk” contacts </li></ul><ul><li>DON’T be repetitive </li></ul><ul><li>DON’T be negative </li></ul><ul><li>DON’T be disrespectful (to other members or competitors) </li></ul><ul><li>DON’T do anything on social media that you wouldn’t do face to face </li></ul>
  32. 33. The Do’s & Don’ts <ul><li>DO get in touch with the conversation that is already happening without you </li></ul><ul><li>DO commit wholeheartedly to it & make time for it </li></ul><ul><li>DO connect the tools to each other where possible/it makes sense </li></ul><ul><li>DO deliver useful/engaging content </li></ul><ul><ul><li>News, Useful Information, Tips and tricks, Events, Competitions, Ask Questions, Special Offers </li></ul></ul><ul><li>DO use trusted/capable staff to help </li></ul>
  33. 34. The Do’s & Don’ts <ul><li>DO have rules for what you do & don’t talk about </li></ul><ul><li>DO plan your content and update schedule </li></ul><ul><li>DO add a good amount of content before you start pursuing followers </li></ul><ul><li>DO give it time </li></ul><ul><li>DO participate in other conversations </li></ul>
  34. 35. The Do’s & Don’ts <ul><li>DO complete your profiles as fully as possible </li></ul><ul><li>DO manage your online reputation </li></ul><ul><li>DO BE YOURSELF/HUMAN </li></ul>
  35. 36. Q&A
  36. 37. Questions If You Want To Discuss Your Marketing Options Contact: Franco De Bonis [email_address] T: 01 824 1100 www.thedggroup.eu