• Save
7 Rules For Successful Advertising For Small & Medium Businesses
Upcoming SlideShare
Loading in...5
×
 

7 Rules For Successful Advertising For Small & Medium Businesses

on

  • 2,787 views

This presentation outlines 7 rules that should be followed by small to medium businesses to drive successful advertising campaigns.

This presentation outlines 7 rules that should be followed by small to medium businesses to drive successful advertising campaigns.

Statistics

Views

Total Views
2,787
Views on SlideShare
2,729
Embed Views
58

Actions

Likes
4
Downloads
0
Comments
0

7 Embeds 58

http://www.thedggroup.ie 25
http://www.slideshare.net 20
http://www.linkedin.com 7
http://www.stirisinoutationline.ro 2
http://www.thedggroup.eu 2
http://belajaradvertising.blogspot.com 1
https://www.linkedin.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • It is important to note that “Potential” is in blue. This is because there is a difference between websites developed to impress current customers and those developed to attract new customers. Ask – How many companies have websites? Ask – How many can tell me How many visitors per month you get Where did they find you Where are they from How long did they spend on your site How many pages did they view This information among others is critical in ensuring that your website spend is justified and that your website is working for you!
  • So why am I here talking to you today?
  • So why am I here talking to you today?
  • So why am I here talking to you today?
  • So why am I here talking to you today?
  • So why am I here talking to you today?
  • So why am I here talking to you today?
  • So why am I here talking to you today?
  • So why am I here talking to you today?

7 Rules For Successful Advertising For Small & Medium Businesses 7 Rules For Successful Advertising For Small & Medium Businesses Presentation Transcript

  •  
  • 7 Rules For Successful Advertising
    • How To Get The Best Return From Your Advertising Spend
  • Marketing/Advertising Is An Investment
    • You wouldn’t put your money in an investment fund that gave no return
    • Advertising is the same!
    • Advertising IS an investment fund
    • If you look at it this way, you will start to treat advertising differently
    • These 7 Rules help you to achieve that.
  • Rule 1 - Your Adverts Should MAKE Money!
    • DUH !
  • Rule 1 - Your Adverts Should MAKE Money
    • Sounds so obvious
    • Why do so many SME business owners get this wrong?
      • Branding Ads vs. Offer-based ads
        • Branding Ads tell people you exist
        • Offer-based Ads ‘sell’ your product/service
    • SME’s should run offer-based ads
      • Unless you have money to burn
    • It’s All About ‘Eyeballs’
  • Rule 2 – Choose Offers That Will Work
  • Rule 2 – Choose Offers That Will Work
    • You can provide many types of offers
    • Just make sure it is appropriate for your business and the current economy
      • 50% Off vs. 2 for 1
      • 33% off vs. 3 for 2
      • Buy ‘X’ and get a FREE ‘Y’
  • Rule 3 – Track Your Advertising Success
  • Rule 3 - Track Your Advertising Success
    • This is called “Test & Measure”
    • It is very rare to achieve instant advertising success
      • The very best advertisers have ‘become’ the best over time
    • You need to track:
      • Impressions (difficult in print)
      • Responses
      • Conversions
      • Average Spend/Conversion
      • Total Revenue Generated
    • If the advert doesn’t at least pay for itself – STOP & Review
    • Don’t ever stop testing and measuring – even great ads stop working eventually
  • Rule 4 – The 7 Rules Of The 7 Rules
    • Print Advertising Layout...
    • A Mystic Art Or Just Common Sense?
  • Rule 4 - The 7 Rules Of The 7 Rules
    • ALWAYS use a professional designer
    • Stick With Your Company Colours
    • Use An Eye-Catching Image
    • Use A Strong Title
    • Don’t Be Afraid Of ‘White Space’
    • Your Company Name Should Not Be The Biggest Element
    • Get Your ‘Ad Flow’ Right
  • Rule 5 – Follow The A.I.D.A Principle
    • 4 Simple Words That Can Make A BIG Difference!
  • Rule 5 - Follow The A.I.D.A Principle
    • Attract EVERYONE
      • A powerful headline or image
    • Generate Interest In Your Target Audience
      • A sub-heading or short intro
    • Create A Desire To Buy
      • Describe the benefits
    • Provide A Reason For Them To Take Action
      • Limited Time Offer
  • Rule 5 - Follow The A.I.D.A Principle
  • Rule 6 – Advert Variety –The Spice of Life!
    • Avoid The Yellow Pages Syndrome
  • Rule 6 – Advert Variety
    • Running the same ad again and again will either:
      • Waste money
      • Reduce your return
    • Having a range of 4 – 5 ad designs allows you to:
      • Keep your ads fresh
      • Test which ads work best and tweak your message
      • Take advantage of seasonality
  • Rule 7 – Get Yourself A Promotional Partner
    • Double The Exposure
    • Share The Cost
  • Rule 7 – Get Yourself A Promotional Partner
    • Finding a local partner to advertise with can:
      • Help to reduce your advertising costs
      • Increase your exposure
      • Double your offer value
  • Questions For More Information Contact: Franco De Bonis [email_address] Mark Gaffney [email_address]
  •