50 Ads Per Ad Group1 URL Per Ad2000 Ad Groups Per Campaign2000 Keywords Per Ad GroupSets Of Keywords & Placements25 Per AccountBudget, Location, Languages, Networks, Devices, Extensions, Scheduling & More1 Per AdvertiserEmail, Password & Billing Info AccountCampaignAd GroupAdvert AdvertAd GroupAdvertCampaignAd GroupAdvert Advert Advert•
Imagine You Sell Tree Houses:• Adding Tree House (broadmatched) would show your ad forsearches such as: dead tree outside my house buy house with tree in garden Play house• None of these are relevant andmay generate bad clicks• Adding “Tree House” (phrasematched) would show your ad forsearches such as: wooden tree house tree house supplier
• Broad matching can be usefulfor those running brandawareness campaigns or sellingmass market, impulse purchaseproducts• For everyone else useextremely sparingly if at all• Exact match can be too specificand means you have to addmany variantsACTION:• Use phrase matching in mostsituations
• Google data shows that 61% of people who hit a non-optimisedwebsite on a smartphone will immediately leave!• All those visits = clicks = cost = wasted budget!• Google recently stopped you being able to turn off mobile ads• The good news is that mobile ads get more clicks and are cheaperthan desktop adsACTION:• If you are going to advertise with Adwords, GET A MOBILE SITE!
Avoid TheseMistakes & EnjoyExcellent ROIORHire The DG GroupFor A Genuinely SmallMonthly FeeSpecial OfferFirst Month Free If WeCreate Your Campaignwww.email@example.com://www.linkedin.com/company/the-dg-grouphttp://www.facebook.com/DGGroup.eu@sanitymarketinghttps://plus.google.com/105048823499063054157/posts