Ptolemus location study presentation short

European Location Study 2010
Positioning technology providers: Evolving landscape and opportunities
7th May 2010

2
Overview and methodology
The European Location Study is a unique offer
It is the only study analysing
All the positioning technologies
All the location capable devices
All the markets and opportunities in LBS
For the benefits of
technology providers,
the LBS service providers and
the mobile operators
Based on
More than 50 interviews
Assessment of all the leading players
Extensive secondary research
A team of experts
1
Key leading companies interviewed include:
Strictly Confidential

3
1
Overview and methodology
The European Location Study covers all the bases
The study will show you:
The full extend of location applications and the devices that powers them
How today’s positioning technologies match the demand
How each technologies work and compare
Who are the leaders and losers
Plus you will get:
3 case studies of models that works
Main player’s strategies
Overall quantitative analysis
Expected growth calculations to 2014
Independent, reliable and well informed evaluation of the key trends
200 pages
50 interviews
18 location technologies
16 vertical markets analysed
6 months
1 Study

4
Features and benefits of the study
The full spectrum of location enhanced Applications
The study looks at the whole range of LBS and location enabled device that powers them
An analysis of the each location markets by device types
An overview of the key location based services such as
eCall, E112,
Indoor location,
Location based advertising and marketing,
location based social networking
2

5
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Today’s positioning technologies do not match the demand
Find out exactly what are the location requirements for the key application
and get a detailed assessment of the challenges location technologies are facing today
Location based services matrix
Taxonomy of positioning needs
How location technology needs are met across all location applications

6
2
The study analyses and compare 19 positioning technologies
Detailed explanation of how all the key positioning technologies work in plain English
Straight forward and neutral analysis of how they compare: cost, speed, accuracy, power consumption….
Location technologies accuracy comparison
Comparison table of the main location technologies

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2
The positioning value chains are complex and rapidly evolving
Get a clear picture of the location landscape with our overview of all the key players and their capabilities
Graphic representation of each positioning ecosystems and market infrastructures
Positioning value chain analysis

8
2
You will get a full rundown of the entire LBS market in numbers …
Examination of the business models for each technologies
Evaluation of the majortrends, opportunities and risks per technology, markets and players type
Quantitative assessment of each addressable markets
Market share of Navigation device evolution
Mobile Location gaming: a market worth playing
Availability of cell-ID in European mobile networks (in%)

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… and a complete model of the positioning market
2006 – 2014 quantified analysis of:
The in-vehicle positioning market
The mobile positioning market
The consumer electronics positioning market
Expected growth calculations of the following markets
GPS, GNSS
Wi-Fi positioning
Positioning sensors (MEMS)
Network based solutions
In-line fitted in-car GPS Units sales (million units)

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The European Location Study gives you more than an in-depth analysis
Get quantifiable trends, the main player’s strategies in the positioning market, and recommendations with:
5 ways to prove the business case for operators to invest in location
Evaluation of the network based positioning technologies, business models and service opportunities
7 key transforming factors that will redefine positioning and LBS
PLUS! 3 Case studies demonstrating the winning strategies
2

3
Sponsorship opportunities
The European Location Study is made of 2 elements:
The Market Analysis:
All the vertical markets for location assessed and quantified
Trends an forecast of the key addressable markets
Extra €900
The Full Study
Includes quantitative analysis
Includes markets and players analysis
€2900

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Ptolemus location study presentation short

by Thomas Hallauer on May 18, 2010

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Ptolemus location study presentation short — Presentation Transcript