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BDW: How To Pitch Your Ideas
 

BDW: How To Pitch Your Ideas

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David Cohen describes tips for pitching business ideas. Some ideas from BIll Warner and Richard Dale.

David Cohen describes tips for pitching business ideas. Some ideas from BIll Warner and Richard Dale.

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    BDW: How To Pitch Your Ideas BDW: How To Pitch Your Ideas Presentation Transcript

    • Hi, I’m David. Friday, October 9, 2009
    • Hi, I’m David. Friday, October 9, 2009
    • Hi, I’m David. Friday, October 9, 2009
    • Friday, October 9, 2009
    • Friday, October 9, 2009
    • Investor/Advisor to 55 startups $30M+ raised Friday, October 9, 2009
    • Friday, October 9, 2009
    • Friday, October 9, 2009
    • The beginning: Grab me. Friday, October 9, 2009
    • Friday, October 9, 2009
    • Friday, October 9, 2009
    • Friday, October 9, 2009
    • Friday, October 9, 2009
    • Friday, October 9, 2009
    • Tell me quickly what you do and why I should care. Friday, October 9, 2009
    • Make it painfully obvious that I should pay attention. How? Friday, October 9, 2009
    • Establish credibility Friday, October 9, 2009
    • Example: Vanilla Friday, October 9, 2009
    • Friday, October 9, 2009
    • "By the time I had analyzed my 1,000th disk head crash, I figured someone should fix the problem. It wasn't until after MIT that I finally got the right idea: a head that flies on a cushion of air. Maxtor and IBM have both tested our heads, and cannot make them crash. Our company, Air Disk, has 20 people, has been shipping heads for two years, and is profitable. We're looking for our first venture round." Friday, October 9, 2009
    • A startling fact Friday, October 9, 2009
    • A quick personal story Friday, October 9, 2009
    • Example: Take Comics Friday, October 9, 2009
    • Friday, October 9, 2009
    • Contradict conventional wisdom Friday, October 9, 2009
    • Others? Friday, October 9, 2009
    • Make me laugh Friday, October 9, 2009
    • Play on a known fear Friday, October 9, 2009
    • Be appropriately different Friday, October 9, 2009
    • Friday, October 9, 2009
    • Make me think. (and so on, there are dozens more) Friday, October 9, 2009
    • Friday, October 9, 2009
    • How do you like this? "Mega Technologies provides network management tools that ensure network safety and reliability no matter where the equipment is installed. Using advanced software, our tools allow network managers to remotely diagnose and configure user systems." Friday, October 9, 2009
    • How do you like this? "Mega Technologies provides network management tools that ensure network safety and reliability no matter where the equipment is installed. Using advanced software, our tools allow network managers to remotely diagnose and configure user systems." BLECH! Oh yeah? How would you say it? Friday, October 9, 2009
    • "On Tuesday, May 14, 1998, eBay went down for 2 days. It was my job to get it back up. I spent 48 hours with no sleep, and said, ‘never again.’ I started Mega Technologies to build the tools and technology to keep the world’s largest sites from ever crashing. eBay uses us, and so does CNN.” Friday, October 9, 2009
    • The middle: Show me. Friday, October 9, 2009
    • Show, don’t tell. Friday, October 9, 2009
    • “We make software that analyzes dozens of Internet sites and displays useful statistics about artists.” Friday, October 9, 2009
    • Illuminate the problem Friday, October 9, 2009
    • Explain the pain. Friday, October 9, 2009
    • Twist the knife. Friday, October 9, 2009
    • Show the solution. Friday, October 9, 2009
    • Example: Next Big Sound Friday, October 9, 2009
    • Friday, October 9, 2009
    • The end: Ask me. Friday, October 9, 2009
    • Almost every “presentation” (in the business world) is given in order to accomplish one simple thing. Do you know what it is? Friday, October 9, 2009
    • Get another meeting. Friday, October 9, 2009
    • End with a call to action. Friday, October 9, 2009
    • Back to the Next Big Sound Friday, October 9, 2009
    • Some Final Thoughts Friday, October 9, 2009
    • People will listen or read. They will not do both. Friday, October 9, 2009
    • About Bullet Points •Stay away from bullet points. •64% of studies conclude that most statistics are made up. Just as often, people will choose to read instead of listening to you. •According to Gartner, bullet points suck. •Right now, you are reading. But are you also listening? Because that’s really hard to do. •Making people choose to either read or listen is generally a bad idea. •What is the fastest land animal? •This page has way too much stuff on it. Friday, October 9, 2009
    • Bullet points. The best slides enhance what you’re saying. Friday, October 9, 2009
    • Be specific, not general. Friday, October 9, 2009
    • Don’t use non-words. Generic language can be deadly. Friday, October 9, 2009
    • Don’t lie. By the way, exaggeration is lying. Friday, October 9, 2009
    • Don’t rely on things outside of your control. Friday, October 9, 2009
    • I’m really only going to remember two or three things you said. Friday, October 9, 2009
    • Beat me over the head with your key points. Friday, October 9, 2009
    • Singing at Carnegie Hall isn’t easy. Friday, October 9, 2009
    • Let’s watch some pitches. Friday, October 9, 2009
    • Homework! Friday, October 9, 2009