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  1. 1. Verizon Communications Inc. CIS 221 April 22, 2008
  2. 2. 2 Verizon Communications Inc. began its new life on June 30, 2000 thanks to a merger between GTE Corporation and Bell Atlantic Corporation. Verizon does most of its business in New York; however, they were incorporated in Delaware. Not only do they sell many products and services but they are also on the New York Stock Exchange (NYSE). Their trading symbol is VZ and they started on July 3, only three days after they were incorporated. According to Verizon’s 2007 Annual Report, they had a 6.2% increase in annual dividends (Verizon, Financial Highlights). Not a bad increase considering they pulled in about $93.5 billion in operating revenues last year alone (Verizon, Overview). The services that they offer are residential, business (small, medium, and large), and wireless. As for residential offerings, they consist of internet, television, phone, and bundles. Verizon offers High-Speed Internet, FiOS (Fiber Optic) Internet, and Internet Extras. DIRECTV® and FiOS TV are also supplied from Verizon for a price. As for residential phone service, Verizon has Local & Long Distance Plans, International Plans, and Calling Features. Bundles, which can save people a lot of money, are now available through Verizon. Their bundles allow a user to combine internet, wireless, television, and phone services for one monthly charge. Verizon is probably best known for their wireless services, which deals with cell phones and internet service. Again, the business section of Verizon includes services for small, medium, and large businesses. Verizon offers voice, data and Internet solutions for businesses with up to 20 employees. High Speed Internet, FiOS for Business, Local Calling Plans, Long Distance Service, DIRECTV®, Wireless Service, and Discount Packages are all the options from Verizon for small businesses (Verizon, Small Business).
  3. 3. 3 Voice and data solutions for businesses with 50 to 500 employees, which is a medium sized business to Verizon, are available through Verizon. Data, IP, and Long Distance can be supplied to medium sized businesses. In Addition, Centrex, which is, according to Verizon, “central office- based, full-featured, voice communications systems and services that can grow as your business grows” (Verizon, Medium Business). Equipment and network support is also available through Verizon’s website through the following providers: ADTRAN, Alcatel-Lucent, Cisco, and Nortel. Through the Verizon website, medium sized businesses can look at solutions that Verizon has been able to offer to many different industries. In addition, case studies can be obtained through Finally, a medium sized company can request a free consultation with Verizon. Products & Services for large sized businesses include VoIP, Data and IP Services, Internet Access, Security, IT Solutions and Hosting, Managed Networks, Premises Equipment (CPE), Contact Centers, Conferencing, and Voice (Verizon, Business). The different segments of large companies that Verizon serves are Education, Channel Partners & VARS, Wholesale, and Government. Solutions included in Verizon’s offerings are Application and Performance Management, Collaboration, Mobility, and Business Continuity. Some resources that Verizon presents its large companies are a Resource Library and Global Capabilities section. Now that an overview of Verizon’s history and services has been explained, the competitive environment of Verizon will be looked into. Verizon, like all other companies, has to keep up with the Joneses so to speak but there are always going to be those companies that are in first place in certain areas of business. As reported in a news release on, “Verizon Stands Out With a Consolidated Set of Online Functions, Study by Customer Respect Group Says” (Verizon, News Release). Verizon’s My Account and Self-Help web sites were rated number 1 and the fact that those are customer used
  4. 4. 4 sites says a lot about Verizon. Responding to the demands of many enterprises, Verizon has, “assembled an array of assets that can enable those customers – and their customers – to conduct business better and faster” (Verizon, Press Kits). Some more things that Verizon does to set themselves apart from the competition include offering small businesses choice, reliability, value and a collaboration for growth. Verizon’s competitors include Qwest, Sprint Nextel and AT&T. Qwest, like Verizon, offers residential, small, and large business products and services. They offer the same type of services at Verizon such as Bundles, Cell Phone, and TV Services. Sprint Nextel, also like Verizon, offer a wide array of similar products and services. Mobile broadband cards, cell phones, and accessories are some of the things that Sprint Nextel offers its customers. The one thing that Verizon, Qwest and AT&T offer that Sprint did not offer, as far as I could tell, was actual in-home TV service. However, they do offer it on their cell phones. AT&T offers residential, small and large business, enterprise, and wireless services. Residential includes Wireless, Internet, Advanced TV, Home Phone, and Bundles. Small businesses can receive from AT&T: Bundles, Internet, Local, Long Distance, and Additional Services. Enterprises are divided into Business, Wholesale and Government for different services. Finally, there is all this technology out in the world but what really matters to a company is when and how it is used, and by who. One thing that Verizon does with its technology to gain a competitive advantage is that Verizon keeps its fiber-optic connection secure. By doing this, for example, Verizon helps healthcare employees take care of patients more efficiently because much of their work is communicated over a network. According to Verizon, “A secure fiber-optic network created and maintained by Verizon Business helps nurses like Jojo Rapipong make a
  5. 5. 5 difference.” (Verizon, Service and Innovation) By teaming up with their customers to help them understand how to do different things to help their business, Verizon is promoting growth in the community. Verizon looks to diversify what they have to offer to stay atop what is growing everyday and becoming more competitive then ever before. Verizon seems to know what they are doing and are doing it right. Verizon has many awards under their belt and continues to prove that customers are the most important aspect of their company. They know that technology is constantly changing and are always making plans and goals to focus on to change with the times and hope to come out ahead. Articles
  6. 6. 6 References quot;AT&T.quot; AT&T. 2008. AT&T. 22 Apr 2008 < pid=3308>. quot;Business.quot; Verizon. 2008. Verizon. 22 Apr 2008 <>. quot;Corporate History.quot; Verizon. 2008. Verizon. 22 Apr 2008 <>. quot;Corporate Responsibility Our Principles.quot; Verizon. 2008. Verizon. 22 Apr 2008 <>. quot;Financial Highlights.quot; Verizon. 2008. Verizon. 22 Apr 2008 < financial/annual/2007/fea01.html>. quot;Overview.quot; Verizon. 2008. Verizon. 22 Apr 2008 <>. quot;Press Kits.quot; Verizon. 2008. Verizon. 22 Apr 2008 <>. quot;Qwest Spirit of Service.quot; Qwest. 2008. Qwest. 22 Apr 2008 <>. quot;Small Business.quot; Verizon. 2008. Verizon. 22 Apr 2008 <>. quot;Sprint Ahead.quot; Sprint. 2008. Sprint. 22 Apr 2008 <>.
  7. 7. 7 Yu, Ellen. quot;News Release.quot; Verizon. 09 JAN 2008. Verizon. 22 Apr 2008 <>.