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CREATING A  MOBILE APPLICATION
CREATING A  MOBILE APPLICATION  By Danielle Gatsos August, 2010 MCDM:   UWSmartPhones
1. PICK A PLATFORM
1. PICK A PLATFORM Droid? Windows Mobile? iPhone ,  iPad ?
2. TOOLS <ul><li>Get a  SmartPhone  or  iPad .  </li></ul>2.  Join the  Apple  iPhone  Developer program .  3. Prepare a  ...
THE JARGON 3. GET TO KNOW
The more   GeekSpeak  you know in the mobile industry the better. Visit the  UW  Smartphones  website  and familiarize you...
Understand What Makes Apps Successful 4. PICK A CONCEPT
Understand What Makes Apps Successful 4. PICK A CONCEPT For this slideshow, we’re gonna talk Mac
BE THE DOVE IN A STORE OF PIGEONS
There are 1,000’s of apps in the app store. BE THE DOVE IN A STORE OF PIGEONS
What will make yours STAND OUT? There are 1,000’s of apps in the app store. BE THE DOVE IN A STORE OF PIGEONS
ANSWER THESE  QUESTIONS 1.Does your App solve a  unique   problem? ~Jen Gordon ,  Smashing Magazine
ANSWER THESE  QUESTIONS 1.Does your App solve a  unique   problem? “ Figure out what sucks, and how your app can make  the...
ANSWER THESE  QUESTIONS 2. Does your App serve a  specific   niche? Smashing Magazine
ANSWER THESE  QUESTIONS 2. Does your App serve a  specific   niche? Find a passionate niche audience (i.e. dog lovers) and...
ANSWER THESE  QUESTIONS 3. Are you building a  better  wheel?   Smashing Magazine
ANSWER THESE  QUESTIONS 3. Are you building a  better  wheel?   You may essentially be doing the same thing as other apps,...
ANSWER THESE  QUESTIONS Smashing Magazine 4. Is your app  sticky  enough to warrant return visits?
ANSWER THESE  QUESTIONS Smashing Magazine 4. Is your app  sticky  enough to warrant return visits?   Attention spans are s...
5. RESEARCH YOUR  COMPETITION What are their  core  functionalities?
What are their  core  functionalities? How are you going to do it  better ? 5. RESEARCH YOUR  COMPETITION
6. USER  EXPERIENCE
6. USER  EXPERIENCE Using your app should be  ‘ as easy as pie.’
SUCCESSFUL APPS ARE: 6. USER  EXPERIENCE
FAST SUCCESSFUL APPS ARE: 6. USER  EXPERIENCE
FAST SIMPLE SUCCESSFUL APPS ARE: 6. USER  EXPERIENCE
FAST SIMPLE EFFECTIVE SUCCESSFUL APPS ARE: 6. USER  EXPERIENCE
4.  Nobody wants to  dig through layers, icons, or prompts to get where they need to go.  6. USER  EXPERIENCE
Easy Navigation is Key.  Nobody wants to  dig through layers, icons, or prompts to get where they need to go.  6. USER  EX...
Get familiar with  Interface  G uidelines  and Usability.  4.  6. USER  EXPERIENCE
Get familiar with  Interface  G uidelines  and Usability.  4.  List at least  5 features  you’d incorporate in your own ap...
Play with the Top 10 apps. 4.  Smashing Magazine 6. USER  EXPERIENCE
Play with the Top 10 apps. 4.  How do they navigate? Smashing Magazine 6. USER  EXPERIENCE
Play with the Top 10 apps. 4.  How do they navigate? How are they organized? Smashing Magazine 6. USER  EXPERIENCE
Play with the Top 10 apps. 4.  How do they navigate? How are they organized? How much info do they have? Smashing Magazine...
Play with the Top 10 apps. 4.  How do they navigate? How are they organized? How much info do they have? Smashing Magazine...
FIND YOUR TARGET  AUDIENCE Predict what they will want to do. 6. USER  EXPERIENCE
FIND YOUR TARGET  AUDIENCE EX: If Your App is a  GAME  users will want to beat their high scores, or new users may need gu...
FIND YOUR TARGET  AUDIENCE EX: If Your App is a  UTILITY  think about how or where the task will be completed in real life...
FIND YOUR TARGET  AUDIENCE Figure out what types of people will use your app. Don’t leave anyone out, and create  live sce...
SKETCH YOUR INTERFACE 6. USER  EXPERIENCE
SKETCH YOUR INTERFACE 1. What info will be on each screen? 6. USER  EXPERIENCE
SKETCH YOUR INTERFACE 1. What info will be on each screen? 2. How will you guide your users? 6. USER  EXPERIENCE
SKETCH YOUR INTERFACE 1. What info will be on each screen? 2. How will you guide your users? 3. How should items be displa...
YOU CAN BUY THE  IPHONE STENCIL KIT  TO AID THIS  PROCESS. TO CREATE A DIGITAL VERSION CHECK OUT  iPLOTZ . 6. USER  EXPERI...
Designers: Download the  iPhone  GUI Photoshop Template  of the PSD Vector Kit. 6. USER  EXPERIENCE
Developers: Get involved early so designers know what’s feasible and what isn’t. 6. USER  EXPERIENCE
Not a Designer or Developer? Find mobile interface pros on sites like  Coroflot ,  Crowdspring , and  eLance . 6. USER  EX...
7. THE APP STORE  Ask your developer to do the following: 1. Create your  Certificates 2. Define  App IDs 3. Create your  ...
8. PROMOTION Get involved in Social Media. Set up  fan pages  and start creating hype about your app to your target market...
Contact Friends and Family. Create  email lists  and start spreading the word on your app. You may be surprised how fast 2...
Prepare for Multiple Releases 8. PROMOTION
Prepare for Multiple Releases Save some features for future releases. It will take too long to get your dream list on the ...
Prepare for a Huge Launch. 8. PROMOTION
Prepare for a Huge Launch. Exploit all resources including, online PR, App review panels, niche networks, social media, to...
KEEP THE  MOMENTUM  GOING If you have a great app, following these steps are guaranteed to bring you mobile app success .
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Smartphone App Development

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Transcript of "Smartphone App Development"

  1. 1. CREATING A MOBILE APPLICATION
  2. 2. CREATING A MOBILE APPLICATION By Danielle Gatsos August, 2010 MCDM: UWSmartPhones
  3. 3. 1. PICK A PLATFORM
  4. 4. 1. PICK A PLATFORM Droid? Windows Mobile? iPhone , iPad ?
  5. 5. 2. TOOLS <ul><li>Get a SmartPhone or iPad . </li></ul>2. Join the Apple iPhone Developer program . 3. Prepare a Non-Disclosure Agreement . 3. Download and Install the latest iPhone SDK . Make sure you have all the basic tools needed to execute the app.
  6. 6. THE JARGON 3. GET TO KNOW
  7. 7. The more GeekSpeak you know in the mobile industry the better. Visit the UW Smartphones website and familiarize yourself. THE JARGON 3. GET TO KNOW
  8. 8. Understand What Makes Apps Successful 4. PICK A CONCEPT
  9. 9. Understand What Makes Apps Successful 4. PICK A CONCEPT For this slideshow, we’re gonna talk Mac
  10. 10. BE THE DOVE IN A STORE OF PIGEONS
  11. 11. There are 1,000’s of apps in the app store. BE THE DOVE IN A STORE OF PIGEONS
  12. 12. What will make yours STAND OUT? There are 1,000’s of apps in the app store. BE THE DOVE IN A STORE OF PIGEONS
  13. 13. ANSWER THESE QUESTIONS 1.Does your App solve a unique problem? ~Jen Gordon , Smashing Magazine
  14. 14. ANSWER THESE QUESTIONS 1.Does your App solve a unique problem? “ Figure out what sucks, and how your app can make the life of its user more comfortable.” ~Jen Gordon , Smashing Magazine
  15. 15. ANSWER THESE QUESTIONS 2. Does your App serve a specific niche? Smashing Magazine
  16. 16. ANSWER THESE QUESTIONS 2. Does your App serve a specific niche? Find a passionate niche audience (i.e. dog lovers) and watch your app go viral. Passionate people spread the word. Smashing Magazine
  17. 17. ANSWER THESE QUESTIONS 3. Are you building a better wheel? Smashing Magazine
  18. 18. ANSWER THESE QUESTIONS 3. Are you building a better wheel? You may essentially be doing the same thing as other apps, but you must do it better. Smashing Magazine
  19. 19. ANSWER THESE QUESTIONS Smashing Magazine 4. Is your app sticky enough to warrant return visits?
  20. 20. ANSWER THESE QUESTIONS Smashing Magazine 4. Is your app sticky enough to warrant return visits? Attention spans are short. Make sure you’re engaging your user enough by encouraging participation.
  21. 21. 5. RESEARCH YOUR COMPETITION What are their core functionalities?
  22. 22. What are their core functionalities? How are you going to do it better ? 5. RESEARCH YOUR COMPETITION
  23. 23. 6. USER EXPERIENCE
  24. 24. 6. USER EXPERIENCE Using your app should be ‘ as easy as pie.’
  25. 25. SUCCESSFUL APPS ARE: 6. USER EXPERIENCE
  26. 26. FAST SUCCESSFUL APPS ARE: 6. USER EXPERIENCE
  27. 27. FAST SIMPLE SUCCESSFUL APPS ARE: 6. USER EXPERIENCE
  28. 28. FAST SIMPLE EFFECTIVE SUCCESSFUL APPS ARE: 6. USER EXPERIENCE
  29. 29. 4. Nobody wants to dig through layers, icons, or prompts to get where they need to go. 6. USER EXPERIENCE
  30. 30. Easy Navigation is Key. Nobody wants to dig through layers, icons, or prompts to get where they need to go. 6. USER EXPERIENCE
  31. 31. Get familiar with Interface G uidelines and Usability. 4. 6. USER EXPERIENCE
  32. 32. Get familiar with Interface G uidelines and Usability. 4. List at least 5 features you’d incorporate in your own app. 6. USER EXPERIENCE
  33. 33. Play with the Top 10 apps. 4. Smashing Magazine 6. USER EXPERIENCE
  34. 34. Play with the Top 10 apps. 4. How do they navigate? Smashing Magazine 6. USER EXPERIENCE
  35. 35. Play with the Top 10 apps. 4. How do they navigate? How are they organized? Smashing Magazine 6. USER EXPERIENCE
  36. 36. Play with the Top 10 apps. 4. How do they navigate? How are they organized? How much info do they have? Smashing Magazine 6. USER EXPERIENCE
  37. 37. Play with the Top 10 apps. 4. How do they navigate? How are they organized? How much info do they have? Smashing Magazine How do they take advantage of the unique characteristics smartphones offer (GPS, touch, etc.)? 6. USER EXPERIENCE
  38. 38. FIND YOUR TARGET AUDIENCE Predict what they will want to do. 6. USER EXPERIENCE
  39. 39. FIND YOUR TARGET AUDIENCE EX: If Your App is a GAME users will want to beat their high scores, or new users may need guidance and encouragement to keep playing. Predict what they will want to do. 6. USER EXPERIENCE
  40. 40. FIND YOUR TARGET AUDIENCE EX: If Your App is a UTILITY think about how or where the task will be completed in real life, what will happen when the task is completed? Predict what they will want to do. 6. USER EXPERIENCE
  41. 41. FIND YOUR TARGET AUDIENCE Figure out what types of people will use your app. Don’t leave anyone out, and create live scenarios for testing. Predict what they will want to do. 6. USER EXPERIENCE
  42. 42. SKETCH YOUR INTERFACE 6. USER EXPERIENCE
  43. 43. SKETCH YOUR INTERFACE 1. What info will be on each screen? 6. USER EXPERIENCE
  44. 44. SKETCH YOUR INTERFACE 1. What info will be on each screen? 2. How will you guide your users? 6. USER EXPERIENCE
  45. 45. SKETCH YOUR INTERFACE 1. What info will be on each screen? 2. How will you guide your users? 3. How should items be displayed? 6. USER EXPERIENCE
  46. 46. YOU CAN BUY THE IPHONE STENCIL KIT TO AID THIS PROCESS. TO CREATE A DIGITAL VERSION CHECK OUT iPLOTZ . 6. USER EXPERIENCE
  47. 47. Designers: Download the iPhone GUI Photoshop Template of the PSD Vector Kit. 6. USER EXPERIENCE
  48. 48. Developers: Get involved early so designers know what’s feasible and what isn’t. 6. USER EXPERIENCE
  49. 49. Not a Designer or Developer? Find mobile interface pros on sites like Coroflot , Crowdspring , and eLance . 6. USER EXPERIENCE
  50. 50. 7. THE APP STORE Ask your developer to do the following: 1. Create your Certificates 2. Define App IDs 3. Create your Distribution Provisioning Profile 4. Prepare Application 5. Upload iTunes Connect
  51. 51. 8. PROMOTION Get involved in Social Media. Set up fan pages and start creating hype about your app to your target market(s).
  52. 52. Contact Friends and Family. Create email lists and start spreading the word on your app. You may be surprised how fast 20 people turns to 2000. Smashing Magazine #2 8. PROMOTION
  53. 53. Prepare for Multiple Releases 8. PROMOTION
  54. 54. Prepare for Multiple Releases Save some features for future releases. It will take too long to get your dream list on the market. Multiple releases also give an opportunity for more promo down the line. 8. PROMOTION
  55. 55. Prepare for a Huge Launch. 8. PROMOTION
  56. 56. Prepare for a Huge Launch. Exploit all resources including, online PR, App review panels, niche networks, social media, to build launch anticipation. 8. PROMOTION
  57. 57. KEEP THE MOMENTUM GOING If you have a great app, following these steps are guaranteed to bring you mobile app success .
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