Baldwin[2][1]

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Baldwin[2][1]

  1. 1. Maricruz ChavezDaniel GandaraJessica GonzalezTeresa Nogues FraileLuis Ozaeta
  2. 2. Team Vision Statement  At Baldwin, our vision is to be the best cost leader sensor company in the world through the eyes of customers, shareholders and people
  3. 3. Team Mission Statement  The mission of Baldwin is to provide the highest technological sensors at the best prices in the market at no specific segment. We strive to exceed our customers expectations in quality, delivery, and cost through continuous improvement . We provide work environments where our employees can meet their potential and thrive in an atmosphere of excellence. We are committed to build in our history of product excellence and technology innovation to provide the highest quality and more reliable products that will lead a substantial profit to our shareholders.
  4. 4. Market Segment Strategies Generic Strategy:  Cost leadership  High reliability  Invest more in promotion and sales  Increase automation  Ensure to have enough capital to pay investments
  5. 5. Market Segment Strategies Grand Strategy  “Intensive”  Market penetration  Increase promotion & sales budget
  6. 6. Traditional • Price: $24.50 • Units Sold: 1779 • Awareness: 100% • Accessibility: 69% Low End • Price: $18.00 • Units Sold: 2338 • Awareness: 100% • Accessibility: 63%
  7. 7. High End • Price: $36.50 • Units sold: 636 • Awareness: 99% • Accessibility: 62%Performance • Price: $31.00 • Units Sold: 677 • Awareness: 93% • Accessibility: 40%
  8. 8. Size• Price: $31.00• Units sold: 760• Awareness: 93%• Accessibility: 42
  9. 9. Strongest Competitors by Segments Traditional: Andrews and ChesterLow-End: ChesterHigh-End: AndrewsPerformance: AndrewsSize: Andrews and Chester
  10. 10. Strongest Competitors by Segments Overall: Andrews were the strongest competitorsbecause of their continuous price leadership andhigh profits.
  11. 11. Functional StrategiesR&D Round 1:Tried to hit ideal positionRound 2: Tried to hit ideal position/rise MTBFRound 3: Tried to hit ideal position/rise MTBFRound 4: Tried to hit ideal position /TQMRound 5: Tried to hit ideal position
  12. 12. Functional StrategiesMarketing Round 1: Invest on promotion budgetRound 2: Decrease prices and investmentRound 3: Increase/Decrease investmentsRound 4: Lower pricesRound 5: Attractive prices
  13. 13. Functional StrategiesProduction Round 1: Sell capacity/Increase automationRound 2: Increase automationRound 3: Increase automation for Baker, Bead and BidRound 4: Keep automation the sameRound 5: Sell capacity
  14. 14. Functional StrategiesFinance Round 1: Issue stockRound 2: Issue stock and long term debtRound 3: Issue stockRound 4: No changesRound 5: Pay dividends /retire stock/retire long term debt
  15. 15. Group Processes  Teamwork split between members R&D- Maricruz and Teresa Marketing- Luis Production- Daniel Finance- Jessica HR and TQM worked on as a group Revised decisions as a group Went Back to Performas section Focused on balance scorecard All decisions submitted as group Made within time limit
  16. 16. Group Processes  Vision and mission statement not factors High product prices High investment Made own decision round 1-3 Followed the market round 4-5 Critical incident faced round 4-5 Big Al visit Getting to ideal spot and date Predicting market; avoid stockouts Issue stock to finance decisions
  17. 17. Lesson Learned (Rounds 6-10) R&DIncrease Budget for R&DProduct PlacementMarketingCustomer AwarenessCustomer AccessibilityProductionsMaintain AutomationIncrease Automation
  18. 18. Lesson Learned (Rounds 6-10) Human ResourcesEmployee TurnoverTQMMaintain InvestmentFinanceBuyback SharesIncrease Long-Term Debt
  19. 19. Lesson Learned (Rounds 1-5) R&DIncrease Budget for R&DProduct PlacementMarketingCustomer AwarenessCustomer AccessibilityProductionsMaintain AutomationIncrease Automation
  20. 20. Lesson Learned (Rounds 1-5) Human ResourcesEmployee TurnoverTQMMaintain InvestmentFinanceCombination of Debt and Stock options
  21. 21. Questions? 

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