• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Presentation1%5 b1%5d%5b1%5d[1](CAROLINA PANTHERS_GALEA)
 

Presentation1%5 b1%5d%5b1%5d[1](CAROLINA PANTHERS_GALEA)

on

  • 416 views

sports marketing

sports marketing

Statistics

Views

Total Views
416
Views on SlideShare
416
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Presentation1%5 b1%5d%5b1%5d[1](CAROLINA PANTHERS_GALEA) Presentation1%5 b1%5d%5b1%5d[1](CAROLINA PANTHERS_GALEA) Presentation Transcript

    • PANTHERS
      Striving to be “ Purrrr-fect”
    • Carolina Panthers
      The Panthers currently play in the NFC South division of the NFL.
      This year they did not do so good with the record of 2-14.
    • Location
      The Panthers are based out of Charlotte, North Carolina.
      The unemployment rate in NC is about 10% so that’s not a problem
    • Demographics
      In NC there is a some what low unemployment rate and it is a wealthier area than most cities in the Carolinas. The median age for NC is 35.7 which is a perfect age to base an NFL football team target market around
    • Stadium
      The Panthers play at The Bank of America Arena in Charlotte,NC and the stadium sits 73778.
      I would like to build a new stadium that is more appealing to the human eye to possibly attract younger people to the games.
    • Steve Smith
      Smith has been the Panthers key offensive player since his draft in 2001. He is a WR
    • Blaine Gabbert
      This is the guy the panthers need to draft to base their improved offense on.
    • Stackin the Team
      The reconstruction of a 2 win season team will take more than just a year, so this plan will span out over a few years. Aside from the new stadium they need to get some new players, and improve the training to excell the present players.
    • Cont..
      The Panthers have the first pick in the 2011 NFL draft and should draft cam newton the superstar college quarterback at auburn.
      Also try and arrange a trade for an impact player on defense, like Kevin Williams of the Vikings
    • Ticket Prices
      The Panthers have reclassified the Upper Level into the "Upper Box" (1st 15 rows) and the "Upper Reserved" (rows 15 and up). All Upper Box tickets went up $3 and all Upper Reserved a modest $1. Lower Level “A” sections range increased by $9 to $109, “B” sections range from $7 to $97, and “C” seats up from $5 a ticket to $83 per ticket.
    • Income
      The average yearly income for the area of North Carolina is $52,029.
    • The primary target market for the new carolina panthers will be a father and his two kids. This is a great market to have because you can attract more people that are looking to spend time with the family and want to have fun to
      Primary Target Market
    • Secondary Target Market
      Teenagers ages 17-24
      The panthers can attract groups of friends that can be high school or college to come down to the game, spend some money, and make a day out of it
    • PANTHER PACKAGE
      THE DEAL
      After The Game
      Participants in the Panther Package will be able to go in the Locker Room and meet with the coach and star players. The kids can get autographs and pictures.
      • 4 Upper Bowl Panther Tickets
      • 4 Pizza Slices
      • 4 Bags of Chips
      • 4 Pops
      • All for $89
    • New Jerseys
      New jerseys will be unvailed at the beginning of the 2011 NFL season. Changed the powder blue to a royal blue
    • MASCOT
      AFTER
       Now