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    The Re-Branding of the NFL football team, the carolina panthers.
  • 2. Carolina Panthers
    The Panthers currently play in the NFC South division of the NFL.
    This year they did not do so good with the record of 2-14.
  • 3. Location
    The Panthers are based out of Charlotte, North Carolina.
    The unemployment rate in NC is about 10% so that’s not a problem
  • 4. Demographics
    In NC there is a some what low unemployment rate and it is a wealthier area than most cities in the Carolinas. The median age for NC is 35.7 which is a perfect age to base an NFL football team target market around
  • 5. Stadium
    The Panthers play at The Bank of America Arena in Charlotte,NC and the stadium sits 73778.
    I would like to build a new stadium that is more appealing to the human eye to possibly attract younger people to the games.
  • 6. Steve Smith
    Smith has been the Panthers key offensive player since his draft in 2001. He is a WR
  • 7. Blaine Gabbert
    This is the guy the panthers need to draft to base their improved offense on.
  • 8. Stackin the Team
    The reconstruction of a 2 win season team will take more than just a year, so this plan will span out over a few years. Aside from the new stadium they need to get some new players, and improve the training to excell the present players.
  • 9. Cont..
    The Panthers have the first pick in the 2011 NFL draft and should draft cam newton the superstar college quarterback at auburn.
    Also try and arrange a trade for an impact player on defense, like Kevin Williams of the Vikings
  • 10. Ticket Prices
    The Panthers have reclassified the Upper Level into the "Upper Box" (1st 15 rows) and the "Upper Reserved" (rows 15 and up). All Upper Box tickets went up $3 and all Upper Reserved a modest $1. Lower Level “A” sections range increased by $9 to $109, “B” sections range from $7 to $97, and “C” seats up from $5 a ticket to $83 per ticket.
  • 11. Income
    The average yearly income for the area of North Carolina is $52,029.
  • 12. The primary target market for the new carolina panthers will be a father and his two kids. This is a great market to have because you can attract more people that are looking to spend time with the family and want to have fun to
    Primary Target Market
  • 13. Secondary Target Market
    Teenagers ages 17-24
    The panthers can attract groups of friends that can be high school or college to come down to the game, spend some money, and make a day out of it
  • 14. New Jerseys
    New jerseys will be unvailed at the beginning of the 2011 NFL season. Changed the powder blue to a royal blue
  • 15. MASCOT
     Now