Creative Capabilities

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Examples of marketing projects I have designed, developed and produced.

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Creative Capabilities

  1. 1. creative Capabilities alignedesign | Dana Smith
  2. 2. Marketing Experience Overview Possess 15 years of marketing experience with large and small start‐up technology companies leading strategic B2E, B2B and B2C marketing programs.  Have also been a co‐founder of three technology companies that developed cloud‐based content management solutions for digital media and mobile marketing platforms.    My Capabilities Include:Mobile Marketing ‐ Mobile technology provides a marketing platform for advertising, branding and building a closer relationship with customers. I have extensive knowledge of how to utilize mobile technologies as a communication vehicle, brand extension within loyalty programs, m‐commerce, sales enablement and as a customer support vehicle.Brand Establishment ‐ Write and develop value propositions to create brand messaging for products or service offerings. This brand development includes research & audience profiling, positioning, visual style and voice, determining the brand experience in external communications programs as well as developing brand guidelines and systems to maintain brand integrity.Content Currator – Designed, developed and produced PR materials, data sheets, case studies, presentations, product demos, sales tools that include mobile apps and mobile demos, website content, brochures, e‐communications, advertising and story boards for video productions, packaging and POP for retail solutions.
  3. 3. Marketing Attributes Quickly grasp new technologies and have demonstrated success managing programs  and resources internally and externally. Have the ability to recognize barriers to success and make recommendations to diverse  teams in matrix‐managed organizations. Maintain productive communications with key stakeholders and am results‐oriented in  my approach to problem solving. Work as a collaborative team member and excel at relationship‐building. Strive to exceed expectations and maintain personal KPIs.Personal AttributesI have worked in various environments with local and global teams, including internal members of product development, engineering, operations, sales and marketing; and external members including technology partners, channel partners, service organizations, agencies and contractors.  I have also worked with all levels of an organization and have a keen understanding and ability to collaborate with large, disparate teams with a common goal.  I am technology savvy and have experience with all major software programs including MS Office, SharePoint, Basecamp, WebEx,  Access, BCM, Adobe CS5, Wordpress, various marketing automation software systems, and mobile application development technologies. 
  4. 4. Specialties Branding & IdentityCreative & Design ManagementMobile Applications for BrandingMobile MarketingInteractive Sales ToolsDigital MarketingSocial Media PlatformsMarketing CommunicationsPR Public RelationsAgency ManagementBusiness DevelopmentChannel MarketingWireframe Design
  5. 5. Branding & IdentityProvide all aspects of developing and establishing a branding campaign, to identify the value proposition and underline the best practices and core competencies.  Brand research & audience profiling Brand strategy, positioning & messaging Brand expression, visual style and voice Brand experience in external communications programs Brand management, guidelines and metrics 
  6. 6. Interactive & Mobile MarketingProvide direction, management and implementation of the latest online and mobile technologies for promotion, marketing programs and advertising. Mobile Applications / B2C, B2B, B2E Mobile Marketing Platforms Email Marketing Social Media Management  Blog Management E‐Commerce & M‐Commerce Systems Mobile Affiliate Programs QR Code Marketing  Webinars
  7. 7. PR & Social Media ManagementProvide strategic direction and management of PR and media relations to establish and properly position the value proposition of the company and/or product.  PR & media outreach Social Media Community Management Write press releases, case studies & white papers Blogging & product reviews Wire submission (paid and free services) Speaking opportunities, Powerpoint productions Competitive tracking & analysis  Contributed article writing and submission Editorial calendars
  8. 8. ExamplesProvide art direction, creation and production of graphic design elements utilized in all media formats including web, print, video and mobile. Logo and identity branding design  Collateral including brochures, data sheets, case studies, newsletters Advertising and direct mail campaigns PowerPoint presentations and associated graphical representations Animations for presentations, demos and visual illustrations Website design, navigation and visual elements or icons Blog site templates Storyboards for video production Visual display, signage and space planning POS / point of sale materials PortfolioSee online portfolio at: http://www.alignedesign.net/portfolio.html
  9. 9. Multi-Channel Marketing Mobile Apps POP & Kiosks QR Codes
  10. 10. Aspera www.asperasoft.com Websites Case Studies
  11. 11. Energizer www.energizerpowerpacks.com/us Catalogs Social Media Campaigns Email Marketinghttp://issuu.com/xpal/docs/energizercatalog_new_web_2012
  12. 12. Energizer www.energizerpowerpacks.com/us Packaging Technical Manuals & Data Sheets How To Use Product Animations
  13. 13. Energizer www.energizerpowerpacks.com/us Websites Landing Pages E-Commerce
  14. 14. Powerskin www.power-skin.com Social Media Campaigns Technical Manuals Brandinghttp://issuu.com/xpal/docs/powerskin-catalog
  15. 15. Apptology www.apptology.com Mobile Apps Mobile Websites QR Codes Mobile Marketinghttps://itunes.apple.com/us/app/techcoire/id530672148?mt=8https://itunes.apple.com/us/app/city-of-albuquerque/id555357272?mt=8https://itunes.apple.com/us/app/california-womens-conference/id536354205?mt=8https://itunes.apple.com/us/app/drug-test-info/id517272955?mt=8#https://itunes.apple.com/us/app/laurie-hansen/id529285881?mt=8#
  16. 16. Apptology Videos Storyboards Writing Production Management http://www.youtube.com/watch?v=nRuxRi52zMU&feature=plcp
  17. 17. Co-Author | Mobile App Market Opportunity Overview We are living in the post PC world where the smart phone has become the dominate means of communication. The ability to run applications or apps on the smart phone has generated its own economy. It’s currently a 10 Billion dollar industry and is projected to grow to a staggering 155 Billion dollar in 2017. There are several reasons people want develop their own app and they usually include: Make money (Appreneurs ) Promote their business or cause (App Marketers) For fun (App Hobbyists) The focus of this book is for the Appreneurs out there. This book will serve as a guide in developing your idea into an app and understand how to market your app to enable you to participate in this modern day gold rush.
  18. 18. Previous Employers & ClientsHave worked with many large Fortune 500 corporations and small start‐ups as a         co‐founder and an employee and providing strategic consulting and tactical project management services.   Cisco– 01/2013‐Present | Marketing Consultant | Content Curator Apptology ‐ 06/09-01/2013| Mobile App Developer| Co‐Founder Cisco Systems – 01/2013 | Marketing Consultant XPAL Power Energizer Licensee ‐ 01/10‐10/11 | Marketing Director  MAVRIC Media ‐ 06/07‐12/09 | SAAS Cloud Software | Co‐Founder iLine Entertainment ‐ 08/06‐02/09| Independent Films | Marketing Consultant Aspera Inc. ‐ 02/07‐5/09| Digital Production Software | Marketing Director Sage Ventures – 09/98‐12/05 | Architecture, Development & Design | Co‐Founder Asset Factory /Intel Funding ‐ 06/97‐01/99| SAAS| Co‐Founder Netscape Communications ‐12/97‐04/98 | ERP Global Mtg. Group | MarCom Manager Sun Microsystems – 09/96‐12/97| ERP Solutions Group | MarCom Manager Silicon Graphics ‐01/92‐08/96 | 3D Graphics Hardware & Software | MarCom Manager
  19. 19. VitalsCell: 916‐474‐1312Email: danafrankosmith@gmail.comWebsite: www.alignedesign.netLinkedIn Profile:  http://www.linkedin.com/in/danafsmithFacebook: http://www.facebook.com/dfsmithTwitter: https://twitter.com/frankosmithPinterest: http://pinterest.com/frankosmithEducation:C.I.D. Williams School of Design, RosevilleB. A. Communication Studies, CSU, SacramentoB. A. Journalism, CSU, SacramentoReferences:Marty Noufer / Product Manager ‐ Intel / martin.a.noufer@intel.com / 916‐216‐0345Joe Mendoza / CEO ‐ iLine Entertainment  /  JoeM@CineToys.com / 916‐316‐8555Patty McDonough / Marketing Consultant / patty_mcd@yahoo.com / 415‐509‐3975Crystal Van Brug‐Pauhl / Briefing Center –Cisco / cpauhl@cisco.com / 408-839-6097

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