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Remember, Twitter is a conversation. Ask questions; don't just pontificate. What part of 140 characters do you not understand? Remember the limitations. Some things are better left unsaid. So avoid stream-of-consciousness-blogging via Twitter. Transparency is vital - just as with any other social media. Consider quality vs. quantity. Many users provide links to interesting articles, information. Use proper grammar. If people follow you, it's polite to &quot;follow&quot; them back. However, because of that, be careful about adding too many people at one time -- that's the Twitter version of spamming. People will think you're trying to sell or hype something rather than start a conversation. It's really all about the art of conversation. http://rob573.blogspot.com/2009/07/twitter-etiquette-10-simple-rules.html
Muckrack.com Reporters by and area Trending topics You can do a mass Twitter follow
How to search using twitter
Sometimes it is just newspaper without the s
Don’t be too informal
Tell them you are following them, so they can DM you Most post their website on their Twitter home page. Most have their e-mail address on their website. Follow-up with an e-mail saying you saw the tweet.
Etiquette By Lacey Haines ( @ laceyhaines ), K/F Communications, San Francisco and Adam Vincenzini ( @ adamvincenzini ), Paratus Communications, London. KEEP YOUR PITCHES SHORT: E-mail pitches are still too long, and several people we heard from preferred a 140-character pitch on Twitter, to a traditional one via e-mail. DIRECT MESSAGES ARE BETTER THAN @REPLY: Reporters can’t “opt-in” to pitches, but they can with Twitter. If there is a mutual following between PR people and a reporter, it usually means they know each other, and may welcome a direct message more than a longer e-mail pitch. A reporter for a major US business daily (who asked not to be quoted) said that he only follows PR people he knows or has worked with in the past, and prefers DM to @reply because he wouldn’t want competitors to know who he’s speaking with. TWITTER PITCHES ARE NOVEL: A journalist for the News of the World(UK) said that but only one or two direct messages, so pitches made through Twitter stand out more. And even if there isn’t a direct relationship in the beginning, pitching on Twitter has helped reporters and PR people build relationships that continue on e-mail or in person.
Social Media: Intro to Media Relations May 12, 2010
Presenter: Debbie Friez Vice President, Major Accounts, Burrelles Luce @dfriez