Social Media Basics: Twitter, Facebook and What's New
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Social Media Basics: Twitter, Facebook and What's New

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Social media basics presentatin for Cultural Tourism DC

Social media basics presentatin for Cultural Tourism DC

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  • The next presenter will give some case studies and there is an opportunity to learn how to sign-up at the end.
  • socialgoodies.wordpress.com /
  • Check all brands and corp names to be sure you haven’t been poached by anyone.
  • Remember, Twitter is a conversation. Ask questions; don't just pontificate. What part of 140 characters do you not understand? Remember the limitations. Some things are better left unsaid. So avoid stream-of-consciousness-blogging via Twitter. Transparency is vital - just as with any other social media. Consider quality vs. quantity. Many users provide links to interesting articles, information. Use proper grammar. If people follow you, it's polite to "follow" them back. However, because of that, be careful about adding too many people at one time -- that's the Twitter version of spamming. People will think you're trying to sell or hype something rather than start a conversation. It's really all about the art of conversation. http://rob573.blogspot.com/2009/07/twitter-etiquette-10-simple-rules.html
  • Remember, Twitter is a conversation. Ask questions; don't just pontificate. What part of 140 characters do you not understand? Remember the limitations. Some things are better left unsaid. So avoid stream-of-consciousness-blogging via Twitter. Transparency is vital - just as with any other social media. Consider quality vs. quantity. Many users provide links to interesting articles, information. Use proper grammar. If people follow you, it's polite to "follow" them back. However, because of that, be careful about adding too many people at one time -- that's the Twitter version of spamming. People will think you're trying to sell or hype something rather than start a conversation. It's really all about the art of conversation. http://rob573.blogspot.com/2009/07/twitter-etiquette-10-simple-rules.html
  • Twalala.com —Get ready to take control of your twitterstream. twalala is a client for Twitter that allows you to control what you see , and more importantly, what you don't see in your twitterstream. Using twalala , you can filter tweets out of your stream by keywords and phrases or mute individuals who get a bit too chatty. Finally, Twitter with a mute button. TwitterSnooze- -If you want to login and see who you have on snooze without snoozin' someone new, then leave the "who are you snoozin'" field empty. Why use TwitterSnooze...? It's a good tool to avoid a blast of tweets from a conference you are not attending... just snooze the conference goers for a few days. It's a nice way to get back at someone for saying something stupid... give them the silent treatment ;) It's a good way to ignore someone that just flooded your timeline for no good reason... but it was just a one-time offense and doesn't merit permanent unfollowing. Who shouldn't use TwitterSnooze...? As Dave Winer points out , TwitterSnooze is not ideal because when a person is unsnoozed, Twitter will send them an email alerting that person that you are now following them again. This is an unfortunate side-effect of the only way I know to implement a "Snooze" feature (by unfollowing and then re-following a user) given the current API. If you don't like your snoozers getting alert emails, then TwitterSnooze is not for you. Security Note: TwitterSnooze stores passwords on the DB. TwitterSnooze deletes all passwords once they are no longer needed, but if the idea of your password being stored on this server makes you squeamish, then TwitterSnooze is not for you. If you use TwitterSnooze, I highly recommend sending this someecard along with your snooze. Lifestreaming — Posterous.com is the dead simple way to put anything online using email. We launched in July 2008 and we've been steadily growing and adding features. We love sharing thoughts, photos, audio, and files with our friends and family, but we didn't like how hard it was... so we made a better way. That's posterous. We're super excited to see what happens when blogging becomes as easy as email, and we hope you enjoy posterous as much as we do. Thanks for trying it.
  • How to search using twitter
  • Quick quanitative ways but you will want to look at the influencers and how they are conveying the message.
  • Two favs—social mention better.
  • 2 of free service to use to get a sense of sentiment—doesn’t understand slang
  • business.twitter.com/twitter101 – Guide for Businesses… Examples of companies that have effectively usedTwitter--Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

Social Media Basics: Twitter, Facebook and What's New Social Media Basics: Twitter, Facebook and What's New Presentation Transcript

  • SOCIAL MEDIA BASICS: TWITTER, FACEBOOK AND WHAT’S NEW Debbie Friez, VP, Major Accounts, Burrelles Luce Twitter @dfriez
  • AGENDA
    • The Practice, Including Etiquette
    • Twitter Basics
    • Facebook Basics
    • What’s New for You
    • Q & A
  • HOW POLICY PAVES THE WAY While these new technologies offer great opportunities to Burrelles Luce employees to communicate and collaborate, both internally and externally, they also bring with them equally great responsibilities for employees to use them ethically and within the guidelines of Burrelles Luce employment policy.
  • 4 “TIPS” ON SOCIAL MEDIA
      • #1 Be Unique
      • #2 Be Authentic
    4 “TIPS” OF SOCIAL MEDIA
      • #3 Be a Student
    4 “TIPS” OF SOCIAL MEDIA
      • #4 Be a Teacher
    4 “TIPS” OF SOCIAL MEDIA Suggested Tweet: 4 tips of online success: 1. be unique 2. be authentic 3. be a student 4. be a teacher (via @dfriez)
  • BRANDING TIP
  • RT=RE-TWEET
  • KEEPING IT SHORT
    • Tools to shorten links:
      • Tr.im
      • Budurl.com
      • Is.gd
      • Bit.ly
      • Tinyurl.com
      • Twurl.cc
  • DM=DIRECT MESSAGE
    • If someone is following you on Twitter, you can send them a personal message
    • Don’t spam people (especially reporters!)
  • #HASHTAGS
    • A way to index and search on a particular topic
    • Always starts with the #
    • When creating one, keep it short!
    • Can be used for creating a “group”
    • Popular Hashtags:
      • #followfriday #pradvice #pr
      • #womma #Lost #jobs
      • #journchat #PRadvice #nowplaying
      • #DC #wmata #mediarelations
  • HOW TO TWEET
    • 134 Characters:
      • “ This is important to me and I’m saying it on Twitter because I can and I want you to check it out by clicking on www.selfabsorbed.com ”
    • 134 Characters:
      • This article is relevant because it applies to your industry and by reading it you’ll expand your own knowledge http://budurl.com/x4ut
    • 109 Characters:
      • @BurrellesLuce blogger @ valeriesimon shares insight on # socialmedia #ROI session @ # PRCamp http:// budurl.com/fmkv
    • 123 Characters:
      • RT: @gojohnab @BurrellesLuce ‘s @ valeriesimon shares insight on # socialmedia #ROI session @ # PRCamp http:// budurl.com/fmkv
    :
  • WHAT TO TALK ABOUT
    • 70-20-10 rule –
      • 70% Share Resources
      • 20% Collaborations
      • 10% Me
    10 %
  • TWEETING ETIQUETTE DO’s, DON’Ts AND MAYBE’s
    • It’s quality, NOT quantity
    • Test links
    • Don’t argue
    • Inform; Don’t sell
    • Attribute
    • Don’t RT everything
    • Offer value
    • Don’t auto-DM
    • Don’t re-post something immediately
    http://www.glassonionblog.us/
  • TWEETING ETIQUETTE DO’s, DON’ts AND MAYBE’s
    • GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper
    Twitter etiquette – a blog post by Chris Brogan: http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-gui de/
  • WHERE TO TWEET?
    • Tools for PCs, Macs, Firefox, Smart Phones and more…
      • www.mashable.com
  • MORE TOOLS
  • TOOLS FOR MORE THAN ONE ID
    • h ttp:// www.tweetfunnel.com
    • http:// cotweet.com /
    • http:// splitweet.com /
  • WHAT’S BEING SAID ABOUT YOU?
    • Engagement
      • Click thrus
      • Re-tweets
    MEASURING YOUR SUCCESS
  • MEASUREMENT TOOLS FOR TWITTER
    • http:// www.twitalyzer.com
    • http:// www.socialmention.com
  • TREND TOOLS
    • http:// twitter.grader.com /
    • http:// trendistic.com
  • MEASUREMENT TOOLS :
  • FACEBOOK ORGANIZATION
    • Fan Page-business or organization
    • Profile-You (a person)
    • Causes-cause campaigns
    • Groups-like-minded people coming together
  • STATUS UPDATES
    • Just like tweets
      • What are you doing?
      • What’s interesting?
      • Facebook fans and friends are real people, so converse with them.
      • Tag friends/fans like in Twitter with @ before name.
  • FAN PAGE TIPS
    • Include acronyms and nicknames in either or both your fan page name and description
    • The fan page name cannot be changed without starting a new page and loosing all fans.
    • Ask your employees to be fans. They are often your best advocates.
  • MORE FAN PAGE TIPS
    • Let pictures tell the story—post pictures and video.
    • Connect your blog(s) to your Facebook page and monitor how postings affect your page views.
    • Find someone to tell the story in the fist person.
    • Be consistent with your organization’s messages on Facebook.
    • If you are having fun, you friends/fans will too!
  • WHAT’S NEXT?
    • Location-Based Social Networks
      • Foursquare
      • Yelp
      • Google Buzz
      • Gowalla
      • Loopt
  • FOURSQUARE
    • The game makes it fun!
    • What’s cool?
    • Specials for fans/mayors
    • Offer tips
    • Work with sponsors
  • FOURSQUARE TOOLS FOR BUSINESSES
    • Coming Soon—
    • Real world metrics
    • Understand who’s checking in and how often
  • WHAT ARE THEY YELPING ABOUT?
  • OWN YOUR YELP PROFILE
    • Check out the free guide for business owners
    • Start a business account
    • Make sure the information about your business is correct!
  • Q&A TIME
  • USEFUL RESOURCES
  • RESOURCES
    • business.twitter.com/twitter101
  • MORE RESOURCES
    • Learn more: Free downloads @ BurrellesLuce.com/resources
    • And Read Our Burrelles Luce BLOG Fresh Ideas
  • CONTACT INFO
    • Debbie Friez
    • Vice President, Major Accounts
    • Burrelles Luce
    • [email_address]
    • 800-631-1160 x1852
    • Twitter: @dfriez
    • LinkedIn: dfriez
    • BLOG: ww.burrellesluce.com/freshideas