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Social Media Basics - Presentation to Hampton Roads PRSA 4.5.13

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Social media tips and tools presentation, concentrating on Twitter, Facebook and LinkedIn.

Social media tips and tools presentation, concentrating on Twitter, Facebook and LinkedIn.

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  • Remember, Twitter is a conversation.Ask questions; don't just pontificate.What part of 140 characters do you not understand? Remember the limitations.Some things are better left unsaid. So avoid stream-of-consciousness-blogging via Twitter.Transparency is vital - just as with any other social media.Consider quality vs. quantity.Many users provide links to interesting articles, information.Use proper grammar.If people follow you, it's polite to "follow" them back. However, becauseof that, be careful about adding too many people at one time -- that'sthe Twitter version of spamming. People will think you're trying tosell or hype something rather than start a conversation.It's really all about the art of conversation.http://rob573.blogspot.com/2009/07/twitter-etiquette-10-simple-rules.html
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  • Reposition Photos on Your Timeline If you want your timeline to look as lovely as possible, you can fine tune how your images appear.If an image is off-center or you can't see the main focus of the photo, reposition it to look better.Click the "Edit or Remove" pencil icon on the top-right and select "Reposition Photo." Click and drag it until it's in a better position.
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Social Media Basics - Presentation to Hampton Roads PRSA 4.5.13 Social Media Basics - Presentation to Hampton Roads PRSA 4.5.13 Presentation Transcript

  • WELCOME Social Media Basics Debbie Friez VP, Major Accounts
  • Agenda• Basic Social Media Tips• Let’s Start Tweeting• Fun on Facebook• LinkedIn – More Than Just a Rolladex• Other Social Places• Q&A• Resources
  • 4 “tips” on social media#1 Be Unique
  • 4 “tips” of social media#2 Be Authentic
  • 4 “tips” of social media#3 Be a Student
  • 4 “tips” of social media#4 Be a Teacher
  • SOCIAL MEDIA ETIQUETTE• GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper Twitter etiquette – a blog post by Chris Brogan: http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/
  • : How to Tweet• 134 Characters: – “This is important to me and I‟m saying it on Twitter because I can and I want you to check it out by clicking on www.selfabsorbed.com”• 134 Characters: – This article is relevant because it applies to your industry and by reading it you‟ll expand your own knowledge http://budurl.com/x4ut• 109 Characters: – @BurrellesLuce blogger @valeriesimon shares insight on #socialmedia #ROI session @ #PRCamp http://budurl.com/fmkv• 123 Characters: – RT: @gojohnab @BurrellesLuce „s @valeriesimon shares insight on #socialmedia #ROI session @ #PRCamp http://budurl.com/fmkv www.prnewsonline.com
  • What to Talk About70-20-10 rule – • 70% Share Resouces • 20% Collaborations • 10% Chit Chat
  • Tweeting Etiquette Do’s, don’Ts and maybe’s• It’s quality, NOT quantity• Test links• Don’t argue• Inform; Don’t sell• Attribute• Don’t RT everything• Offer value http://www.glassonionblog.us/• Don’t auto-DM• Don’t re-post something immediately
  • Twitter Tips• Understand the lingo – RT, MT, DM, hashtags… • http://www.businessinsider.com/twitter- abbreviations-2010-8• Participate in Twitter Chats • #measurePR • #PR20Chat • #SoloPR • #Blogchat • #PRStudChat• Create and follow Twitter lists• Utilize Twitter search• Photos and videos (Vine) are popular
  • Where to tweet?• Tools for PCs, Macs, Firefox, Smart Phones and more… • www.mashable.com
  • Using twitter for media relations• Listen to their needs• Don’t DM unless asked to• Write good headlines• Provide links• Do your research• Showcase expertise
  • Using twitter formedia relations Trending Topics Trending Topics
  • Who should you follow for journalist inquiries?• @helpareporter• @ProfNet• @journalistics• @themediaisdying• @MuckRack• Your competitors• Reporters and bloggers
  • Facebook Options• Personal Profile –NOT an option• Groups• Pages
  • Facebook SEO• It’s crazy and always changing• It’s based on engagement• You can pay to play• A new search- Facebook Graph is coming soon
  • Facebook Best Practices• Ask questions – Engage!• Pictures are worth a thousand words – upload high-quality photos• Humor and causes sell• Pin or highlight your best work• Encourage, don’t discourage, comments – Engage!• You can hide chat• Pre-approve picture tags
  • Page Tips• Create a cover photo • Be visual• Include information • Highlight great visuals on organization for • Create post that better SEO create engagement• Add the new comment feature• Consider ads
  • LinkedIn – Beyond the Rolodex • Personal Profile • Groups • Company Pages • LinkedIn Today –publishing tool?
  • LinkedIn Tips• Fully complete your profile• Claim your company page and complete the profile• Customize your personal and group settings• Post interesting content on a regular basis• Comment on friend’s posts• Add apps like Slidehare, TripIt, Amazon Reading List….if you can find them!
  • What Else?• Pinterest – Your online pin board• Google+ - The SEO booster• Location-Based Social Networks • Foursquare • Yelp• Story telling • Storify • Chirpstory• Blogs and pictures • Tumblr • Instagram
  • SOCIAL MEDIA MEASUREMENT Tools • DIY (Facebook, Foursquare and YouTube have built in analytics.) • Google Analytics • Paid Solution (like BurrellesLuce Social Media Monitoring)
  • FREE TOOLS• Facebook Insights • Social Mention• Topsy • Twitter Counter• YouTube Insight • Backtype• Tweetstats • Boardreader• Bit.ly • CoComent• Twitter Analyzer • Hootsuite• Klout • Yahoo Site Explorer• Ice Rocket • Compete Source-TNW Social Media Blog (2011, February 18) The best free social media tracking tools you should know about
  • Resources Learn more:Free downloads and BurrellesLuce BLOG Fresh Ideas www.BurrellesLuce.com/resources www.burrellesluce.com/freshideas
  • More Resources• http://twittertips.org/• http://www.forbes.com/sites/sap/2013/01/23/9-top- twitter-tips-you-can-start-using-today/• http://www.computerhope.com/tips/tip149.htm• http://www.linkedin.com/today/post/article/201301 14174009-15077789-what-businesses-are-still- doing-wrong-on-social-media-and-5-tips-for- success• http://www.huffingtonpost.com/news/facebook-tips• http://www.socialmediaexaminer.com/facebook- engagement-tips/• http://mashable.com/2012/05/15/facebook-tips- power-users/• http://lewishowes.com/linkedin/linkedin-business- marketing-tips/
  • Q&A Time
  • Contact info Debbie Friez Vice President, Major Accounts BurrellesLuce dfriez@burrellesluce.com 202-631-1852 Twitter: @dfriez LinkedIn: dfriez BLOG: www.burrellesluce.com/freshideas www.capitolcommunicator.com
  • Thank You Debbie Friez VP, Major Accounts