East Peak Innovation Partnership    Industrial Heritage and  Climate Change Conference          Saturday 1st October 2011 ...
Introduction    Context    Tourism and Sustainability    What is it?    Some Guiding Principles    Practical How Tos
Tourism - Place Making    “A thriving and sustainable visitor economy has    far reaching impacts on the economic and    ...
Englands Visitor Economy    The success of tourism makes it a key    contributor to England’s economic and social    well...
Tourism and Sustainability    ”Being sustainable is not about doing business    differently, its about doing business eve...
Guiding Principles    Efficiency – doing things RIGHT    Effectiveness – doing the RIGHT thing    Responsible tourism d...
V.I.C.E Model    VISITOR    INDUSTRY    COMMUNITY    ENVIRONMENT
Business Investment    Investment in the locality; maintains sense of    place    Brings buildings back into use / conse...
Food & Drink    Visitors visit, eat, drink and buy things...    Source local food & drink suppliers/producers    Presen...
Technology    Efficient, readily available information – when    you want it/where you want it. Saves paper,    too!    ...
Jobs and Skills    Local jobs for local people    Encourages volunteers and people into    employment; create a voluntee...
Heritage – The Visitor Offer    Inspire, capture the imagination    Tell the story. Also, PR?    Make it learning with ...
Useful Links    www.yorkshire.com    www.yorkshire.com/industry    www.yorkshire.com/join-us-membership-scheme    www....
Contact    David Friesner, Area Director (South    Yorkshire), Welcome to Yorkshire    e: david@yorkshire.com    m: 077...
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DF Industrial Heritage & Climate Change 1st October 2011

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This presentation looks at some of the practical opportunities presented by the tourism industry, business development and growth in order to support industtrial heritage development whilst also considering the impact of climate change

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Transcript of "DF Industrial Heritage & Climate Change 1st October 2011"

  1. 1. East Peak Innovation Partnership Industrial Heritage and Climate Change Conference Saturday 1st October 2011 Grenoside Community Centre Presentation by David Friesner, Area Director (South Yorkshire), Welcome to Yorkshire
  2. 2. Introduction Context Tourism and Sustainability What is it? Some Guiding Principles Practical How Tos
  3. 3. Tourism - Place Making “A thriving and sustainable visitor economy has far reaching impacts on the economic and social wellbeing of local people and their environment; it is integral to creating a sense of place.” (Partners for England. Place Making – A Charter for Destination Management 2008)
  4. 4. Englands Visitor Economy The success of tourism makes it a key contributor to England’s economic and social wellbeing. The visitor economy is now worth £97bn a year and employs in excess of two million people. It supports thousands of businesses, both directly and indirectly, and has an interdependent relationship with a range of sectors including farming, transport, retailing, sport, museums, galleries and the arts(Penelope, Viscountess Cobham, Chairman, VisitEngland)
  5. 5. Tourism and Sustainability ”Being sustainable is not about doing business differently, its about doing business even better. Adding appeal and cutting costs is at the centre of successful, sustainable businesses – while their actions can also enhance Yorkshires special environment and communities, so its a win-win”
  6. 6. Guiding Principles Efficiency – doing things RIGHT Effectiveness – doing the RIGHT thing Responsible tourism development Looking for win/win scenarios Coordinated, holistic approach Clustering with critical mass, stay longer, spend more, come back ”Reduce – Reuse – Recycle” day in day out...! Tourism V.I.C.E model
  7. 7. V.I.C.E Model VISITOR INDUSTRY COMMUNITY ENVIRONMENT
  8. 8. Business Investment Investment in the locality; maintains sense of place Brings buildings back into use / conservation Farm / rural diversification Local people, local jobs Serviced by local suppliers; maintains local services; walking/cycling trails; accessibility Retains local skills, often land based
  9. 9. Food & Drink Visitors visit, eat, drink and buy things... Source local food & drink suppliers/producers Present comprehensive menu descriptions linking producer; provide their details Feature on your website... Enhanced food offers eg hampers/seasonal Assign a Food Champion Remember the composting!
  10. 10. Technology Efficient, readily available information – when you want it/where you want it. Saves paper, too! Enables you to grow your market and visitor numbers Works for you 24/7, 365 Accessible Economies of scale – work with others eg member entries on yorkshire.com
  11. 11. Jobs and Skills Local jobs for local people Encourages volunteers and people into employment; create a volunteer mentor Variety and range of jobs Satisfying environment Seasonality and flexibility of working Skills and career development Maintains traditional skillsets, crafts, artisans...
  12. 12. Heritage – The Visitor Offer Inspire, capture the imagination Tell the story. Also, PR? Make it learning with fun Visitors love hands on and to have a go Personalise Link – shape the future from the past in the present Events – do you know their value and worth?
  13. 13. Useful Links www.yorkshire.com www.yorkshire.com/industry www.yorkshire.com/join-us-membership-scheme www.yorkshire.com/industry/industry-toolkit/sustainable-yorkshire
  14. 14. Contact David Friesner, Area Director (South Yorkshire), Welcome to Yorkshire e: david@yorkshire.com m: 07771785669

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