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Supporting New Products In The Supply Chain
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Supporting New Products In The Supply Chain

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Supporting New Products In The Supply Chain

Supporting New Products In The Supply Chain

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  • 1. Supporting New Product Launches With Your Supply Chain Drew Forte Director Supply Chain Improvement
  • 2. Supply Chain and New Product Introduction Trends and Challenges
    • What business process is designed to ensure that the supply chain will be able to execute against new product launch strategies?
    | Coordinated New Product Launches Product Lifecycle Management S&OP Planning Supply Chain Management
  • 3. Supply Chain and New Product Introduction Trends and Challenges
    • Product Lifecycle Management (PLM) is focused most heavily on new product introduction, but the tools are not centered around supply chain execution
    | “ While corporate resources are understandably weighted toward R&D, engineering and sourcing on the front end of new product development, the back end of the supply chain can be equally critical to success.” -Jean Murphy, Global Logistics & Supply Chain Strategies
  • 4. Supply Chain and New Product Introduction Trends and Challenges
    • Sales & Operations Planning concerns itself with new product introduction at the supply chain planning level, but it does not address tactical execution
    | “ The primary reason for this is the highly siloed nature of the organizations as well as the software solutions. Product information management, ERP, Master Data Management (MDM), and demand management are all involved in some aspect of product introduction processes but are un-integrated and worse when it comes to replicating business processes.” -Nari Viswanathan, Research Director, Supply Chain Planning, The AberdeenGroup
  • 5. Supply Chain and New Product Introduction Trends and Challenges
    • Supply Chain Management often is in reactionary mode due to poor internal communication…
    | Distribution Transportation Retail Manufacturing Product Design
  • 6. Supply Chain and New Product Introduction Trends and Challenges
    • … and poor ability to react quickly.
    |
  • 7. Supply Chain and New Product Introduction Trends and Challenges
    • To support new product introduction more effectively, supply chains must adapt in two ways:
      • Improved cross-functional planning
      • Agile execution
    |
  • 8. Improved Cross-Functional Planning:
      • Package Design
    | Load building Storage density Conveyability
  • 9. Improved Cross-Functional Planning:
      • Transportation Modeling
    | What-if scenarios Community benchmarking Mode analysis
  • 10. Improved Cross-Functional Planning:
      • Total Landed Cost Calculation
    | True cost to serve Determine price points Determine optimal staging areas for inventory Source: i2 Technologies Purchase price Transportation Interest Insurance Handling Quality Risks Total Landed Cost Customs & Tax Inventory
  • 11. Agile Execution
      • Postponement:
    | Postponed Differentiation • Ship WIP to staging points in bulk • Perform kitting, final assembly, personalization closer to demand Postponed Allocation • Line-item visibility • Divert-in-transit
  • 12. Agile Execution
    • Improved Demand Visibility
    | Multi-enterprise collaboration Demand signal repositories Predictive analytics
  • 13. Agile Execution
    • Distributed Order Management
    |
  • 14. Agile Execution
    • Slotting
    | • Ability to incorporate blended demand forecasting • Allocate enough space in the warehouse • Allocate the RIGHT space in the warehouse Source: Rubiks.com
  • 15. Agile Execution
    • Put-Systems
    | • Draw from a small SKU set of fast moving new products • Put to store or consumer order • Dynamic forward pick areas Source: FKI Logistex Source: Remstar Source: Kiva Systems Source: Remstar
  • 16. Agile Execution
    • Intuitive Fulfillment Technology
    | • Short learning curve • Well-suited to temp or seasonal workers • Flexible Source: Lightning Pick
  • 17. In conclusion…
    • Successful companies employ strategies that link cross functional planning with agile execution to support new product introductions.
    |
  • 18. Supporting New Product Launches With Your Supply Chain Drew Forte Director Supply Chain Improvement, FORTE [email_address]