New Media Promotion Using Facebook, You Tube and Blogs

New Media Promotion: Facebook, YouTube & Blogs Dan Forbush & Andrew Careaga June 16, 2008

Key Question
How do we use technology
to create community?

And …
How do we connect with alumni when they won’t answer our calls or read our emails anymore?

And …
Can class notes in our alumni magazines compete with the interactivity of Facebook?

“ The ethos of the Net is fundamentally respectful of and invested in the idea of collective wisdom.”
James Surowiecki
The Wisdom of Crowds
We Need a New Mindset

Look at the Obama Campaign

His Site is a Social Network

Clinton’s Isn’t

Colleges Are Moving Into Web 2.0 Social Networks

Alumni Organizations In LinkedIn

MIT Network in YouTube

Dartmouth’s Photostream in flickr

Missouri SandT’s Twitter Feed

Stanford’s Page in Facebook

iModules
Affinity Circles
Harris Connect
Convio
Elgg
PCI
Sungard
Kintera
Colleges Also Are Creating Their Own Vendor-Supplied Social Networks

What’s Your Strategy in Social Networking? It’s Time to Ask:

Three Levels of Technology to Integrate

Main Web Site Your Own Vendor-Supplied Social Network Web 2.0 Social Networks Facebook YouTube LinkedIn Flickr MySpace Twitter

A New Facebook Group to Share Information About All This

What We’re Doing at Skidmore
Our Own Web Site
Our Own Social Network
Commercial Social Networks

Our Own Web Site
Skidmore Interactive
a new ‘brand’ for social media
a gateway to Skidmore communities in commercial social networks

Skidmore Interactive

Toward Our Own Social Network
Complete high-level RFP
Conduct first round of vendor interviews
Complete detailed RFP
Conduct second round of vendor interviews
Make selection
Implement

Commercial Social Networks Focus on Facebook

Surveyed Alumni in Facebook
244 responses
79 percent said the college should take an active role in developing communities in Facebook
50 to 60 percent said they want notices of alumni and college events, news about alumni, and notices about alumni musicians and artists whose works are available on Web
40 to 50 percent said they want to see news about Skidmore faculty and students and to participate in surveys on timely topics

Created Skidmore Page

Created Groups: Skidmore Alumni Skidmore Global Sustainable Skidmore Digital Media Group Skidmore Book Store

Created Graphic Identity

Started Cultivating Class of ‘12

Started ‘Secret’ Group to Plan Communications

One More Thing …
We’re developing a special issue of alumni magazine
focused on ‘Digital Skidmore’
It will include:
a ‘guide to new media at Skidmore’
a readers’ survey focused on print versus electronic news delivery

Other Institutions and Facebook Applications

Middlebury College Bookstore

Selling through ‘Collective Wisdom’
"Our Facebook Fans Page represents a paradigm shift in how we do business. Instead of having customers we have fans and friends. Instead of traditional advertising and publicity alone, we focus on creating events and groups. We network; we listen; we respond; we have conversations with those we want to engage; we seriously consider the ideas and concerns of our fans and friends.”
Robert Jansen
Director, Middlebury College Bookstore

Stanford Event Map

Boston College Football Fans

Link to Harris Connect

Manhattanville Resume Uploader

SkoolPool

What happens when old and new collide?

‘ Don’t tase me, bro!’

Disintermediation Eliminating the middleman

‘ Markets are conversations.’ Christopher Locke, Rick Levine, Doc Searls, David Weinberger The Cluetrain Manifesto ( www.cluetrain.com )

Blogs as news sources
October 2006 – 12 blogs in top 100
December 2006 – 22 blogs in top 100
Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )

Blogs as news sources Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb / )

Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )

From the wire … to the blogs …

… to the comments ...

… to talk radio ‘ We have an international student; identity and nationality weren’t released; claimed to have a bomb; threatened terrorist type activities. How remarkable, ladies and gentlemen, no one knows his name. No one knows his homeland. Now, we have to ask ourselves, Is there a common link with the many other little single incidents of sudden jihad syndrome ?’

‘Sudden jihad syndrome’ ‘ Because that's what this is, sudden jihad syndrome. From cabdrivers to the flying imams to any number of activities. ... International student, identity and nationality not released. Hmm.’ Portion of transcript from Rush Limbaugh Show

For a Copy of These Slides
Go to:
http://www.slideshare.net/dforbush

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New Media Promotion Using Facebook, You Tube and Blogs

by Dan Forbush on Jun 13, 2008

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New Media Promotion Using Facebook, You Tube and Blogs — Presentation Transcript