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Going Mobile In Government


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Numerous opportunities exist to enhance the way state government provides service to mobile citizens. This is an effort we have only begun.

Numerous opportunities exist to enhance the way state government provides service to mobile citizens. This is an effort we have only begun.

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  • 1. Going Mobile in Government David G. Fletcher CTO, State of Utah
  • 2. “ Mobile government , sometimes referred to as mGovernment , is the extension of eGovernment to mobile platforms, as well as the strategic use of government services and applications which are only possible using cellular/ mobile telephones , laptop computers, personal digital assistants (PDAs) and wireless internet infrastructure.” - Wikipedia
  • 3. Goals Associated with M-government
    • cost reduction
    • efficiency
    • transformation/modernization of public sector organizations
    • added convenience and flexibility
    • better services to the citizens
    • ability to reach a larger number of people through mobile devices than would be possible using wired internet only
  • 4. mGov: Who is it for? Is mGov as a phenomenon primarily for the developing world or is it for all of us?
  • 5. Optimize the Portal
    • Simplify
    • Think about the needs of the mobile user
    • Add value
  • 6. This is TOO much!
    • Don’t worry the user with a separate mobile URL
    • Adapt to screen real estate and device functionality
  • 7. On the Road
    • Mobile users are mobile
    • They want mobile services
    • Think about it
  • 8. What do you want your Users to be?
    • Informed?
    • Participatory?
    • Technologically advanced?
    • Learning?
  • 9. Mobile Browsing Where are the Users? Platform matters…
  • 10. Interactive Mobility
    • SMS Services
    • Smartphone Applications
    • Browser-based services
    • Augmented Reality
    • Social media
    • Integration with 3 rd party Applications
  • 11. Thinking about Mobile Apps
    • Is “Money Transfer” the next killer app for mobile phones? Gartner says it is.
    • Gartner said last week that Money Transfer will be the #1 mobile app by 2012
  • 12. Accept Credit Card Payments
    • Parking Meters
    • Toll Roads
    • Over the Counter Services
    • One-time events
  • 13. Citizen Reporting
    • Boston’s “Citizen Connect”
    • Pittsburgh’s “iBurgh”
    * Simple interface + Citizen engagement
  • 14. mGovernment Taking Off in Developing Countries There are over 700 million cellphone users in China Headline: “ Teens Embrace Innovative Mobile, Interactive Marketing ” Surprise!!
  • 15. Mobile Collaboration and Sharing
    • Work more collaboratively with agencies
    • eDemocracy Applications
  • 16. Manage the Social Media Platform
    • Twitter
    • Facebook
    • YouTube
    • Slideshare
    • Ning
    • Linked In
  • 17. Mobile will be Integrated into the thought of Leading States
    • Multiple approaches
    • Sit back and wait
    • Think beyond your own paradigm
    • Make it happen
    • What is right for you and your citizenry?