Building a Better Website Managing Technology 2008 By David G. Fletcher

What defines a “Website” has changed It is important to note that, in this standard, the term " Web page " includes much more than static HTML pages. It also includes the increasingly dynamic Web pages that are emerging on the Web, including "pages" that can present entire virtual interactive communities. For example, the term "Web page" includes an immersive interactive movie-like experience that you find at a single URL. -W3C

Utah.gov is Static content Services Interaction with citizens Multimedia Interaction with business Web-based interaction with other computer systems Services extended to business and other third-party websites

Static content

Services

Interaction with citizens

Multimedia

Interaction with business

Web-based interaction with other computer systems

Services extended to business and other third-party websites

Why do we have a website? Create efficiencies Provide information Connect with citizens Define and share an image Provide agency services Support democratic activities

Create efficiencies

Provide information

Connect with citizens

Define and share an image

Provide agency services

Support democratic activities

Focus efforts on those things that provide the greatest value and help achieve the goals we have defined.

Plan for Success Develop a plan Make it part of your daily routine Make sure it includes easily defined goals and tactics Achieve something Highlight the achievements

Develop a plan

Make it part of your daily routine

Make sure it includes easily defined goals and tactics

Achieve something

Highlight the achievements

Standards for Consistency, Economy, & User Satisfaction Privacy Policy Headers & Footers Services Security Accessibility Web Services GIS Navigation

Privacy Policy

Headers & Footers

Services

Security

Accessibility

Web Services

GIS

Navigation

Engage the Global Community Blogs Wikis Webcontent.gov Government Content Managers Forum Twitter IM

Blogs

Wikis

Webcontent.gov

Government Content Managers Forum

Twitter

IM

Award Winning Site Utah ranked as the best state government Web site in the 2007 Best of the Web Award, sponsored by the Center for Digital Government Utah's State Construction Registry won a 2007 Digital Government Achievement Award in the Government-to-Citizen category, sponsored by the Center for Digital Government Utah won a 2007 Digital Government Achievement Award in the Government-to-Business category for its Validate program, sponsored by the Center for Digital Government Utah.gov received a gold medal in Best of State for the 2007 Best Web-based Community Resource Utah's unique "On the Spot Renewal" program won the 2007 Best Overall Marketing Program as well as Best State and Local Marketing Program awarded by the GovMark Council. Utah won the 2007 Agency International Award for Customer Service Excellence from the American Association of Motor Vehicle Administrators for their "On the Spot Renewal" program. Utah's State Construction Registry was a finalist in the 2007 Council of State Governments Innovations Award Utah State Parks' Web site was awarded a 2007 DesignFirms Best of the Internet

Utah ranked as the best state government Web site in the 2007 Best of the Web Award, sponsored by the Center for Digital Government

Utah's State Construction Registry won a 2007 Digital Government Achievement Award in the Government-to-Citizen category, sponsored by the Center for Digital Government

Utah won a 2007 Digital Government Achievement Award in the Government-to-Business category for its Validate program, sponsored by the Center for Digital Government

Utah.gov received a gold medal in Best of State for the 2007 Best Web-based Community Resource

Utah's unique "On the Spot Renewal" program won the 2007 Best Overall Marketing Program as well as Best State and Local Marketing Program awarded by the GovMark Council.

Utah won the 2007 Agency International Award for Customer Service Excellence from the American Association of Motor Vehicle Administrators for their "On the Spot Renewal" program.

Utah's State Construction Registry was a finalist in the 2007 Council of State Governments Innovations Award

Utah State Parks' Web site was awarded a 2007 DesignFirms Best of the Internet

Having a Purpose Summarize your actionable goals onto a single page Refer to those goals often Make sure they are achievable in less than a year Don’t shift goals so often that you never reach any of them Share them with the enterprise and make sure as many agencies as possible engage

Summarize your actionable goals onto a single page

Refer to those goals often

Make sure they are achievable in less than a year

Don’t shift goals so often that you never reach any of them

Share them with the enterprise and make sure as many agencies as possible engage

The Importance of Search Services Search Searches database of online, interactive services Includes key federal and local services Three unique search funcitions AJAX-Driven Results

Services Search

Searches database of online, interactive services

Includes key federal and local services

Google Sitemapping Project Searchable results through Google have increased from 1.1 million to 3.1 million in 18 months New dynamic data sources now available to the public New enterprise mashup possibilities Unique visitors up 34% over previous year

Searchable results through Google have increased from 1.1 million to 3.1 million in 18 months

New dynamic data sources now available to the public

New enterprise mashup possibilities

Unique visitors up 34% over previous year

State Agency Search Second of Three Tabbed Searches AJAX Driven Mapped Results Based on Agency Database

Second of Three Tabbed Searches

AJAX Driven

Mapped Results

Based on Agency Database

Google Custom Search of All Government in Utah Partnership with search provider Refinements aid in more detailed searches Over 500 sites are included in the search

Partnership with search provider

Refinements aid in more detailed searches

Over 500 sites are included in the search

Resourcing your Efforts Get it done wherever you can, just get it done Free services Corporate resources Internal resources Public Information Officers Product Management Contracting

Get it done wherever you can, just get it done

Free services

Corporate resources

Internal resources

Public Information Officers

Product Management

Contracting

Making it Visual Accessibility Blend content, services and imagery Keep it current

Accessibility

Blend content, services and imagery

Keep it current

Have Clear Objectives To serve the citizens of Utah by providing integrated, secure, one-stop and customer-centric e-government services that deliver increased value and facilitate better access to public services and information; To transform Utah Government by facilitating business process reengineering that improves service delivery, strengthens the value of our customer focus, and enhances efficiency and productivity whenever practicable; and, To maintain Utah as a leading digital state by promoting a more pervasive and capable e-government environment that promotes the adoption of ecommerce and e-business as useful channels for interacting with government. Mission

To serve the citizens of Utah by providing integrated, secure, one-stop and customer-centric e-government services that deliver increased value and facilitate better access to public services and information;

To transform Utah Government by facilitating business process reengineering that improves service delivery, strengthens the value of our customer focus, and enhances efficiency and productivity whenever practicable; and,

To maintain Utah as a leading digital state by promoting a more pervasive and capable e-government environment that promotes the adoption of ecommerce and e-business as useful channels for interacting with government.

Aggregating in Real Time Portal provides an opportunity to help citizens discover: What’s new? Things about government they might not think to search for. Things that are considered important by the majority of citizens. Government structured around life Aggregations of information from many sources

Portal provides an opportunity to help citizens discover:

What’s new?

Things about government they might not think to search for.

Things that are considered important by the majority of citizens.

Government structured around life

Aggregations of information from many sources

Allow for Creativity: Utah.travel

Promote Innovation Web 2.0 Service Oriented Architecture Collaborative Spaces Community of Innovators Innovation in design, process, and infrastructure services

Web 2.0

Service Oriented Architecture

Collaborative Spaces

Community of Innovators

Innovation in design, process, and infrastructure services

Prioritizing as a Team Have some way to get the important stuff done

Have some way to get the important stuff done

Understand where the World is headed Don’t get stuck in your generation

Web 2.0 Value Proposition (EC3) Improving decision making Mechanisms for quality control Enlisting citizens in the business of government Bridging the gap between citizens and government Recruiting new staff Creating Web 2.0 opportunities

Improving decision making

Mechanisms for quality control

Enlisting citizens in the business of government

Bridging the gap between citizens and government

Recruiting new staff

Creating Web 2.0 opportunities

Make Rich Multimedia part of Your Strategy Options YouTube Channel - debate UStream Channel Hosted RealMedia, Windows Media, QuickTime Provide central organization and search There will always be a version 2.0 Include podcasts, RSS

Options

YouTube Channel - debate

UStream Channel

Hosted RealMedia, Windows Media, QuickTime

Provide central organization and search

There will always be a version 2.0

Include podcasts, RSS

Using Maps for Visualization Flash NY State – Kids Well Being Indicators - link Google Maps / Yahoo / Microsoft Live

Flash

NY State – Kids Well Being Indicators - link

Google Maps / Yahoo / Microsoft Live

Web 2.0 – The Debates Can we or can’t we? What about politics? How often can we trip over ourselves? Get over the mistakes

Can we or can’t we?

What about politics?

How often can we trip over ourselves?

Get over the mistakes

New Technologies: Twitter You don’t always need to use new technologies and services the way everyone else is. Be creative Have an objective in mind

You don’t always need to use new technologies and services the way everyone else is.

Be creative

Have an objective in mind

Metrics 2.6 million citizens 1.1 million unique visitors / month Over 7 million transactions 850 state online services 3.1 million pages of web content

2.6 million citizens

1.1 million unique visitors / month

Over 7 million transactions

850 state online services

3.1 million pages of web content

Problems: News, but No News In State government there is always a lot happening. Get the best of it to the top and promote it Understand what your users want and get it to them Understand the politics of what you are doing, don’t get trapped

In State government there is always a lot happening.

Get the best of it to the top and promote it

Understand what your users want and get it to them

Understand the politics of what you are doing, don’t get trapped

Multimedia Portal Database of Multimedia Content Podcasts Cross-agency, content focused Easy to update and to use Branding

Database of Multimedia Content

Podcasts

Cross-agency, content focused

Easy to update and to use

Branding

Branding is Important