Building a Better Website Managing Technology 2008 By David G. Fletcher
What defines a “Website” has changed It is important to note that, in this standard, the term " Web page " inclu...
Utah.gov is <ul><li>Static content </li></ul><ul><li>Services </li></ul><ul><li>Interaction with citizens </li></ul><ul><l...
Why do we have a website? <ul><li>Create efficiencies </li></ul><ul><li>Provide information </li></ul><ul><li>Connect with...
Focus efforts on those things that provide the greatest value and help achieve the goals we have defined.
Plan for Success <ul><li>Develop a plan </li></ul><ul><li>Make it part of your daily routine </li></ul><ul><li>Make sure i...
Standards for Consistency, Economy, & User Satisfaction <ul><li>Privacy Policy </li></ul><ul><li>Headers & Footers </li></...
Engage the Global Community <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Webcontent.gov </li></ul><ul><li>Gover...
Award Winning Site <ul><li>Utah ranked as the best state government Web site in the 2007 Best of the Web Award, sponsored ...
Having a Purpose <ul><li>Summarize your actionable goals onto a single page </li></ul><ul><li>Refer to those goals often <...
The Importance of Search <ul><li>Services Search </li></ul><ul><li>Searches database of online, interactive services </li>...
Google Sitemapping Project <ul><li>Searchable results through Google have increased from 1.1 million to 3.1 million in 18 ...
State Agency Search <ul><li>Second of Three Tabbed Searches </li></ul><ul><li>AJAX Driven </li></ul><ul><li>Mapped Results...
Google Custom Search of All Government in Utah <ul><li>Partnership with search provider </li></ul><ul><li>Refinements aid ...
Resourcing your Efforts <ul><li>Get it done wherever you can, just get it done </li></ul><ul><li>Free services </li></ul><...
Making it Visual <ul><li>Accessibility </li></ul><ul><li>Blend content, services and imagery </li></ul><ul><li>Keep it cur...
Have Clear Objectives <ul><li>To serve the citizens of Utah by providing integrated, secure, one-stop and customer-centric...
Aggregating in Real Time <ul><li>Portal provides an opportunity to help citizens discover: </li></ul><ul><ul><li>What’s ne...
Allow for Creativity: Utah.travel
Promote Innovation <ul><li>Web 2.0 </li></ul><ul><li>Service Oriented Architecture </li></ul><ul><li>Collaborative Spaces ...
Prioritizing as a Team <ul><li>Have some way to get the important stuff done </li></ul>
Understand where the World is headed Don’t get stuck in your generation
Web 2.0 Value Proposition (EC3) <ul><li>Improving decision making </li></ul><ul><li>Mechanisms for quality control </li></...
Make Rich Multimedia part of Your Strategy <ul><li>Options </li></ul><ul><ul><li>YouTube Channel - debate </li></ul></ul><...
Using Maps for Visualization <ul><li>Flash </li></ul><ul><ul><li>NY State – Kids Well Being Indicators -  link </li></ul><...
Web 2.0 – The Debates <ul><li>Can we or can’t we? </li></ul><ul><li>What about politics? </li></ul><ul><li>How often can w...
New Technologies: Twitter <ul><li>You don’t always need to use new technologies and services the way everyone else is. </l...
Metrics <ul><li>2.6 million citizens </li></ul><ul><li>1.1 million unique visitors / month </li></ul><ul><li>Over 7 millio...
Problems: News, but No News <ul><li>In State government there is always a lot happening. </li></ul><ul><li>Get the best of...
Multimedia Portal <ul><li>Database of Multimedia Content </li></ul><ul><li>Podcasts </li></ul><ul><li>Cross-agency, conten...
Branding is Important
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Building A Better Website Governing 2008

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Presentation on Utah.gov and ways to build a better website given at Governing Technology 2008 in Seattle, May 2008

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Building A Better Website Governing 2008

  1. 1. Building a Better Website Managing Technology 2008 By David G. Fletcher
  2. 2. What defines a “Website” has changed It is important to note that, in this standard, the term &quot; Web page &quot; includes much more than static HTML pages. It also includes the increasingly dynamic Web pages that are emerging on the Web, including &quot;pages&quot; that can present entire virtual interactive communities. For example, the term &quot;Web page&quot; includes an immersive interactive movie-like experience that you find at a single URL. -W3C
  3. 3. Utah.gov is <ul><li>Static content </li></ul><ul><li>Services </li></ul><ul><li>Interaction with citizens </li></ul><ul><li>Multimedia </li></ul><ul><li>Interaction with business </li></ul><ul><li>Web-based interaction with other computer systems </li></ul><ul><li>Services extended to business and other third-party websites </li></ul>
  4. 4. Why do we have a website? <ul><li>Create efficiencies </li></ul><ul><li>Provide information </li></ul><ul><li>Connect with citizens </li></ul><ul><li>Define and share an image </li></ul><ul><li>Provide agency services </li></ul><ul><li>Support democratic activities </li></ul>
  5. 5. Focus efforts on those things that provide the greatest value and help achieve the goals we have defined.
  6. 6. Plan for Success <ul><li>Develop a plan </li></ul><ul><li>Make it part of your daily routine </li></ul><ul><li>Make sure it includes easily defined goals and tactics </li></ul><ul><li>Achieve something </li></ul><ul><li>Highlight the achievements </li></ul>
  7. 7. Standards for Consistency, Economy, & User Satisfaction <ul><li>Privacy Policy </li></ul><ul><li>Headers & Footers </li></ul><ul><li>Services </li></ul><ul><li>Security </li></ul><ul><li>Accessibility </li></ul><ul><li>Web Services </li></ul><ul><li>GIS </li></ul><ul><li>Navigation </li></ul>
  8. 8. Engage the Global Community <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Webcontent.gov </li></ul><ul><li>Government Content Managers Forum </li></ul><ul><li>Twitter </li></ul><ul><li>IM </li></ul>
  9. 9. Award Winning Site <ul><li>Utah ranked as the best state government Web site in the 2007 Best of the Web Award, sponsored by the Center for Digital Government </li></ul><ul><li>Utah's State Construction Registry won a 2007 Digital Government Achievement Award in the Government-to-Citizen category, sponsored by the Center for Digital Government </li></ul><ul><li>Utah won a 2007 Digital Government Achievement Award in the Government-to-Business category for its Validate program, sponsored by the Center for Digital Government </li></ul><ul><li>Utah.gov received a gold medal in Best of State for the 2007 Best Web-based Community Resource </li></ul><ul><li>Utah's unique &quot;On the Spot Renewal&quot; program won the 2007 Best Overall Marketing Program as well as Best State and Local Marketing Program awarded by the GovMark Council. </li></ul><ul><li>Utah won the 2007 Agency International Award for Customer Service Excellence from the American Association of Motor Vehicle Administrators for their &quot;On the Spot Renewal&quot; program. </li></ul><ul><li>Utah's State Construction Registry was a finalist in the 2007 Council of State Governments Innovations Award </li></ul><ul><li>Utah State Parks' Web site was awarded a 2007 DesignFirms Best of the Internet </li></ul>
  10. 10. Having a Purpose <ul><li>Summarize your actionable goals onto a single page </li></ul><ul><li>Refer to those goals often </li></ul><ul><li>Make sure they are achievable in less than a year </li></ul><ul><li>Don’t shift goals so often that you never reach any of them </li></ul><ul><li>Share them with the enterprise and make sure as many agencies as possible engage </li></ul>
  11. 11. The Importance of Search <ul><li>Services Search </li></ul><ul><li>Searches database of online, interactive services </li></ul><ul><li>Includes key federal and local services </li></ul>Three unique search funcitions AJAX-Driven Results
  12. 12. Google Sitemapping Project <ul><li>Searchable results through Google have increased from 1.1 million to 3.1 million in 18 months </li></ul><ul><li>New dynamic data sources now available to the public </li></ul><ul><li>New enterprise mashup possibilities </li></ul><ul><li>Unique visitors up 34% over previous year </li></ul>
  13. 13. State Agency Search <ul><li>Second of Three Tabbed Searches </li></ul><ul><li>AJAX Driven </li></ul><ul><li>Mapped Results </li></ul><ul><li>Based on Agency Database </li></ul>
  14. 14. Google Custom Search of All Government in Utah <ul><li>Partnership with search provider </li></ul><ul><li>Refinements aid in more detailed searches </li></ul><ul><li>Over 500 sites are included in the search </li></ul>
  15. 15. Resourcing your Efforts <ul><li>Get it done wherever you can, just get it done </li></ul><ul><li>Free services </li></ul><ul><li>Corporate resources </li></ul><ul><li>Internal resources </li></ul><ul><li>Public Information Officers </li></ul><ul><li>Product Management </li></ul><ul><li>Contracting </li></ul>
  16. 16. Making it Visual <ul><li>Accessibility </li></ul><ul><li>Blend content, services and imagery </li></ul><ul><li>Keep it current </li></ul>
  17. 17. Have Clear Objectives <ul><li>To serve the citizens of Utah by providing integrated, secure, one-stop and customer-centric e-government services that deliver increased value and facilitate better access to public services and information; </li></ul><ul><li>To transform Utah Government by facilitating business process reengineering that improves service delivery, strengthens the value of our customer focus, and enhances efficiency and productivity whenever practicable; and, </li></ul><ul><li>To maintain Utah as a leading digital state by promoting a more pervasive and capable e-government environment that promotes the adoption of ecommerce and e-business as useful channels for interacting with government. </li></ul>Mission
  18. 18. Aggregating in Real Time <ul><li>Portal provides an opportunity to help citizens discover: </li></ul><ul><ul><li>What’s new? </li></ul></ul><ul><ul><li>Things about government they might not think to search for. </li></ul></ul><ul><ul><li>Things that are considered important by the majority of citizens. </li></ul></ul><ul><ul><li>Government structured around life </li></ul></ul><ul><ul><li>Aggregations of information from many sources </li></ul></ul>
  19. 19. Allow for Creativity: Utah.travel
  20. 20. Promote Innovation <ul><li>Web 2.0 </li></ul><ul><li>Service Oriented Architecture </li></ul><ul><li>Collaborative Spaces </li></ul><ul><li>Community of Innovators </li></ul><ul><li>Innovation in design, process, and infrastructure services </li></ul>
  21. 21. Prioritizing as a Team <ul><li>Have some way to get the important stuff done </li></ul>
  22. 22. Understand where the World is headed Don’t get stuck in your generation
  23. 23. Web 2.0 Value Proposition (EC3) <ul><li>Improving decision making </li></ul><ul><li>Mechanisms for quality control </li></ul><ul><li>Enlisting citizens in the business of government </li></ul><ul><li>Bridging the gap between citizens and government </li></ul><ul><li>Recruiting new staff </li></ul><ul><li>Creating Web 2.0 opportunities </li></ul>
  24. 24. Make Rich Multimedia part of Your Strategy <ul><li>Options </li></ul><ul><ul><li>YouTube Channel - debate </li></ul></ul><ul><ul><li>UStream Channel </li></ul></ul><ul><ul><li>Hosted RealMedia, Windows Media, QuickTime </li></ul></ul><ul><ul><li>Provide central organization and search </li></ul></ul><ul><li>There will always be a version 2.0 </li></ul><ul><li>Include podcasts, RSS </li></ul>
  25. 25. Using Maps for Visualization <ul><li>Flash </li></ul><ul><ul><li>NY State – Kids Well Being Indicators - link </li></ul></ul><ul><li>Google Maps / Yahoo / Microsoft Live </li></ul>
  26. 26. Web 2.0 – The Debates <ul><li>Can we or can’t we? </li></ul><ul><li>What about politics? </li></ul><ul><li>How often can we trip over ourselves? </li></ul><ul><li>Get over the mistakes </li></ul>
  27. 27. New Technologies: Twitter <ul><li>You don’t always need to use new technologies and services the way everyone else is. </li></ul><ul><li>Be creative </li></ul><ul><li>Have an objective in mind </li></ul>
  28. 28. Metrics <ul><li>2.6 million citizens </li></ul><ul><li>1.1 million unique visitors / month </li></ul><ul><li>Over 7 million transactions </li></ul><ul><li>850 state online services </li></ul><ul><li>3.1 million pages of web content </li></ul>
  29. 29. Problems: News, but No News <ul><li>In State government there is always a lot happening. </li></ul><ul><li>Get the best of it to the top and promote it </li></ul><ul><li>Understand what your users want and get it to them </li></ul><ul><li>Understand the politics of what you are doing, don’t get trapped </li></ul>
  30. 30. Multimedia Portal <ul><li>Database of Multimedia Content </li></ul><ul><li>Podcasts </li></ul><ul><li>Cross-agency, content focused </li></ul><ul><li>Easy to update and to use </li></ul><ul><li>Branding </li></ul>
  31. 31. Branding is Important
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