CRM4UNI JISC Project Introduction

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    CRM4UNI JISC Project Introduction - Presentation Transcript

    1.  
    2. What problem are we trying to solve ?
      • How can we utilise the little time we have to effectively engage the business community?
        • Universities have minimal time/budget for BCE.
        • Small teams are not able to act comprehensively in their market analysis nor market delivery (SME).
        • CRMs if used effectively can represent market.
        • Data within CRM should be able to tell us where we can target our BCE provision.
      • . : analytics of CRM data will focus BCE provision.
    3. The Pareto Chart (CRM Tool)
      • Bespoke Quality Control Analytics Tools for Uni:
        • Map customer & amount of money they spend with Uni
        • Pareto Principle: 80% of money is spent by 20% of customers
        • Enable mining of data for better understanding of customer
      • . : analytics informs human discussion of BCE provision
      20% 30% 40% 50% 100% 10% 60% 70% 90% 80%
    4. SugarCRM
    5. SugarCRM
    6. Why use Open Source?
      • Because we are not corporations (not even SMEs)
        • CRMs are NOT designed for Universities (customise)
        • We don’t have large budgets (OSS is FREE!!! kinda)
        • We are not in it for short term gain (l’ing not training)
        • The product is always changing (are we competing?)
        • Sharing is the one thing we do better than .com’s !
      • . : analytics must inform community wide discussion of how best to deliver BCE provision.
    7. It’s about the humans, not the machines
      • How do we begin creating a community that can!
      • BCE/CRM Community Meeting Day Jan 2009!
        • Have a play with SugarCRM day
        • Play with Pareto Chart Tool (CRM4UNI)
        • Discuss best practice for analytics interpretation
        • Brainstorm BCE custom course provision
        • Discuss future analytics tools (7 quality control tools)
      • . : Google: “CRM4UNI”
    8.  
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