Social Media for Event Planners and Vendors: 8 Tactics You Can Use

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Keynote presentation to International Special Events Society (ISES), Pittsburgh Chapter. Includes tactics event planners and vendors can use to increase reach and visibility with social media.

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Social Media for Event Planners and Vendors: 8 Tactics You Can Use

  1. 1. SOCIAL MEDIA FOR EVENT PLANNERSAND VENDORS: 8 TACTICS YOU CAN USE Presented by Deanna Ferrari! November 16, 2011
  2. 2. “‘Build it, and they will come’ only works in the movies. Social media is a ‘build it, nurture it, engage them, and they may come and stay.’” – Seth Godin
  3. 3. TODAY’S AGENDA§  About Deanna§  Fast social stats§  Learn the 8 tactics: §  Pre-event Twi$er  Hashtag:   §  During the event #ISESpgh   §  Post-event §  Bonus tactics§  Questions/comments
  4. 4. ABOUT DEANNA
  5. 5. FAST SOCIAL STATS
  6. 6. Source: Digital Buzz Blog
  7. 7. Source: GoPopcorn.ca
  8. 8. Sources: SocialHype, OnlineSchools.org
  9. 9. LET’S TALK TACTICS Source: Old Spice
  10. 10. PRE-EVENT
  11. 11. TACTIC 1: PLAN IT OUT•  Set a goal –  Attendee number? –  Gain new business? –  Create awareness? –  All of the above?•  Make a list Collaborative tools you can use:•  Develop a schedule •  Google Docs/Calendar •  PB Works•  Stick to the plan •  Yammer Import editable Excel spreadsheets and pertinent dates
  12. 12. TACTIC 2: TAKE ADVANTAGE OF PARTNERS & SPONSORS•  Partner with other organizations to split costs and gain more reach•  Meet frequently to touch base on progress•  Link love: use your partners and affiliates to link to you on their website/blog/social networks
  13. 13. Example:! FacebookWedding photographer Blog Source: Leeann Marie Photography http://www.leeannmariephotography.com/
  14. 14. TACTIC 3: GET THE WORD OUTInvitation/event page: Choose where all event details/RSVPswill be hosted (make sure it’s easily sharable via socialmedia!) –  Facebook (Events tab) –  Eventbrite –  Anyvite –  Blog post with share buttons (Facebook, LinkedIn, Google+, Twitter) – already integrated with Tumblr and Wordpress Event hashtag: Decide on a universal hashtag to use before,during and after (#ISESpgh)
  15. 15. Facebook Event: Integrate with Eventbrite: Direct RSVPshttp://www.eventbrite.com/t/facebook-connect-eventbrite
  16. 16. TACTIC 4: USE THE POWER OFONLINE REACH & INFLUENCE
  17. 17. The power of a tweet 1 tweet = 2,945 followers reached 4 retweets + 1 mention = 11,764 additional followers reached TOTAL = 14,709 people reached
  18. 18. TACTIC 5: TEASE & ENTICE•  Tease event with sneak previews/weekly info •  Have special guests or speakers talk about the event on their social networks Weekly spotlight Friday fill-in-the-blank Keynote retweet
  19. 19. TACTIC 6: CONSIDER REWARDS & INCENTIVES•  Develop a schedule leading up to the event –  Weekly trivia –  Contests –  Rewards for those who come to event
  20. 20. DURING THE EVENT
  21. 21. TACTIC 7: BRING THE EVENT TOLIFE BY BRIDGING ON & OFFLINE§  Live-video stream (Ustream)§  Live-tweet (use the same hashtag from the event promotion)§  Photo uploads as they happen (Instagram, Lockerz, Facebook mobile uploads) The event is shared from multipleperspectives, both in attendance and at home
  22. 22. Live-tweet stream!Encourage attendees to live-tweet the event and project it on a big screen (consider Tweetdeck for this)
  23. 23. Drive people back online! Exclusive deal for those in attendance, just for “liking” you on Facebook
  24. 24. Drive people back online, con’t! Engage people at the event with exclusive content and a call to action via a QR code (“Like” us,Follow us, discount, more info, etc.)
  25. 25. POST-EVENT
  26. 26. TACTIC 8: FOLLOW UP§  Do a blog or Facebook recap§  Create and link to a photo album (consider Facebook or Flickr)§  Embed the archived video from Ustream into the recap§  Create a Twitter transcript from TweetReports.com§  Use same hashtag to promote post-event recap and continue conversation§  Favorite tweets by those who participated
  27. 27. Twitter transcript uploaded to SlideShare; promoted via FacebookEvent photo album Favorited tweets
  28. 28. BONUS TACTICS
  29. 29. Instagram it Create a unique album of Instagram images to share with your audience Don’t have an iPhone? Try similar Source: Leeann Marie Photographyapps such as streamzoo or picplz http://www.leeannmariephotography.com/
  30. 30. “Pinspiration” Use Pinterest to garner new ideas as well as showcase your own Add a “Pin it” button to your blog
  31. 31. DIY Playlists with Spotify To promote 500 Days of Summer in Europe, 20th Century Fox partnered with Spotify for a competition that had people submit playlists of their top 3 favorite songs. The best playlist submitted each day would then be featured on the site. Use Spotify to create a playlist at your event, then share the code with guests to listen to post-event
  32. 32. FINAL NOTE: !Don’t let social allow you to lose the moment
  33. 33. Thank you! Questions? dferrari@marcusa.com Twitter @dferrari deannaferrari.com

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