PR Tactics in the Digital Age
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    PR Tactics in the Digital Age PR Tactics in the Digital Age Presentation Transcript

    • PR Tactics in the Digital Age Deanna Ferrari WordWrite Communications • November 12, 2009
    • About me
      • Graduate of Slippery Rock University (B.S., Public Relations)
      • Board member of PRSA Pittsburgh
      • Former Assistant Account Executive at MARC USA
      • Account Executive at WordWrite Communications, Wexford, Pa.
    • The times are changing . . .
    • Print is shrinking . . .
    • The old way . . . Your Brand Your Audience
    • The NEW way . . . Your Brand Your Audience
    • The old way . . .
    • The NEW way . . .
    • The old way . . .
    • The NEW way . . .
    • Where do you start?
      • Research
        • Which social media community do we belong in?
        • How can we reiterate our business philosophy into the space?
      • Listen
        • Watch, learn, observe, and record
      • Evaluate
        • What did you learn?
        • What are your customers/audience saying about YOU?
      • Designate
        • Start in one channel
        • Determine the social media person or team
      • Go!
    • See what others are doing
    • Use new (FREE) tools
    • How fast will I see results?
    • It takes time and patience
    • Source: Brand Builder
    • Financial Results WILL Happen =
    • Examples WordWrite has done . . .
    •  
    •  
    •  
    • Client example
    • It all comes back to PR basics
      • Engagement
      • Great communication - on and offline
      • Delivering succinct messages
      • Facilitating messages
      • Telling great stories for your clients
      • Social media is simply a tool to expedite this communication
    • Questions? Additional Comments?
      • Twitter:
      • @dferrari / @wordwritepr
      • Online:
      • deannaferrari.com / wordwritepr.com