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PR Tactics in the Digital Age
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PR Tactics in the Digital Age

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  • 1. PR Tactics in the Digital Age Deanna Ferrari WordWrite Communications • November 12, 2009
  • 2. About me
    • Graduate of Slippery Rock University (B.S., Public Relations)
    • Board member of PRSA Pittsburgh
    • Former Assistant Account Executive at MARC USA
    • Account Executive at WordWrite Communications, Wexford, Pa.
  • 3. The times are changing . . .
  • 4. Print is shrinking . . .
  • 5. The old way . . . Your Brand Your Audience
  • 6. The NEW way . . . Your Brand Your Audience
  • 7. The old way . . .
  • 8. The NEW way . . .
  • 9. The old way . . .
  • 10. The NEW way . . .
  • 11. Where do you start?
    • Research
      • Which social media community do we belong in?
      • How can we reiterate our business philosophy into the space?
    • Listen
      • Watch, learn, observe, and record
    • Evaluate
      • What did you learn?
      • What are your customers/audience saying about YOU?
    • Designate
      • Start in one channel
      • Determine the social media person or team
    • Go!
  • 12. See what others are doing
  • 13. Use new (FREE) tools
  • 14. How fast will I see results?
  • 15. It takes time and patience
  • 16. Source: Brand Builder
  • 17. Financial Results WILL Happen =
  • 18. Examples WordWrite has done . . .
  • 19.  
  • 20.  
  • 21.  
  • 22. Client example
  • 23. It all comes back to PR basics
    • Engagement
    • Great communication - on and offline
    • Delivering succinct messages
    • Facilitating messages
    • Telling great stories for your clients
    • Social media is simply a tool to expedite this communication
  • 24. Questions? Additional Comments?
    • Twitter:
    • @dferrari / @wordwritepr
    • Online:
    • deannaferrari.com / wordwritepr.com