<ul><li>The views expressed by David during the following presentation DOES NOT IN ANY WAY reflect the views of the: Unite...
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
Why Use Social Media www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
Its all about starting the conversation www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation Novemb...
Why Social Media? www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
V. I .T .A .L www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
Video Images Text Audio Links www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
Twitter Facebook Youtube Flickr Instagram Gowalla / Foursquare www.sociallyinfluenced.com Media Operations Group (Voluntee...
The value of the internet and mobile networks lies in their ability to connect people from diverse backgrounds, status and...
People x Opportunity = ROI www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
Return on Influence www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
<ul><li>The Eternal Conflict Measures of Performance  vs  Measures of Effect </li></ul>www.sociallyinfluenced.com Media Op...
Messaging  using social media www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
Transparency =  Believability = Credibility www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation No...
Bosnia Kosovo Afghanistan www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
Oksigen FM SMS interaction The first social media tool? www.sociallyinfluenced.com Media Operations Group (Volunteers) Pre...
KFOR – Kosovo Facebook Youtube www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
Lessons learned? www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
ISAF Afghanistan twitter  vs insurgents www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation Novemb...
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
Effects based operations? The UNINTENDED consequences www.sociallyinfluenced.com Media Operations Group (Volunteers) Prese...
www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
Wrong Target audience Wrong conversation style Unintended consequences My Opinion =  FAIL www.sociallyinfluenced.com Media...
for the first time YOUR audience can check YOUR &quot;facts&quot; www.sociallyinfluenced.com Media Operations Group (Volun...
The fear of losing control www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
A “Tweet” or a “Facebook Status Update” isn't a fact Its a   “SPARK” www.sociallyinfluenced.com Media Operations Group (Vo...
Why do you feel so insecure, exposed and  scared of deploying your messaging and influence using social media platforms. w...
www.sociallyinfluenced.com “ The Arab Spring et al” Did Social Media really ….... Media Operations Group (Volunteers) Pres...
Closing down the web? By passing (alive in) Surrogate SMS – Twitter IP cloaking www.sociallyinfluenced.com Media Operation...
www.sociallyinfluenced.com Any questions? Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com [email_address] [email_address] We do social media courses, tailored for the military. www.soci...
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Media Operations Group (Volunteers) Presentation November 2011

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My presentation to MOG (V) 18-20 November 2011

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Media Operations Group (Volunteers) Presentation November 2011

  1. 1. <ul><li>The views expressed by David during the following presentation DOES NOT IN ANY WAY reflect the views of the: United Kingdom, United Nations, any National Governments, NATO (SFOR, KFOR, ISAF) etc (the list is not exhaustive). </li></ul>www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  2. 2. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  3. 3. Why Use Social Media www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  4. 4. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  5. 5. Its all about starting the conversation www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  6. 6. Why Social Media? www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  7. 7. V. I .T .A .L www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  8. 8. Video Images Text Audio Links www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  9. 9. Twitter Facebook Youtube Flickr Instagram Gowalla / Foursquare www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  10. 10. The value of the internet and mobile networks lies in their ability to connect people from diverse backgrounds, status and locations and cultures by giving them a common platform to share in conversations and ideas. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  11. 11. People x Opportunity = ROI www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  12. 12. Return on Influence www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  13. 13. <ul><li>The Eternal Conflict Measures of Performance vs Measures of Effect </li></ul>www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  14. 14. Messaging using social media www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  15. 15. Transparency = Believability = Credibility www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  16. 16. Bosnia Kosovo Afghanistan www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  17. 17. Oksigen FM SMS interaction The first social media tool? www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  18. 18. KFOR – Kosovo Facebook Youtube www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  19. 19. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  20. 20. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  21. 21. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  22. 22. Lessons learned? www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  23. 23. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  24. 24. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  25. 25. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  26. 26. ISAF Afghanistan twitter vs insurgents www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  27. 27. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  28. 28. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  29. 29. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  30. 30. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  31. 31. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  32. 32. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  33. 33. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  34. 34. Effects based operations? The UNINTENDED consequences www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  35. 35. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  36. 36. Wrong Target audience Wrong conversation style Unintended consequences My Opinion = FAIL www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  37. 37. for the first time YOUR audience can check YOUR &quot;facts&quot; www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  38. 38. The fear of losing control www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  39. 39. A “Tweet” or a “Facebook Status Update” isn't a fact Its a “SPARK” www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  40. 40. Why do you feel so insecure, exposed and scared of deploying your messaging and influence using social media platforms. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  41. 41. www.sociallyinfluenced.com “ The Arab Spring et al” Did Social Media really ….... Media Operations Group (Volunteers) Presentation November 2011
  42. 42. Closing down the web? By passing (alive in) Surrogate SMS – Twitter IP cloaking www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
  43. 43. www.sociallyinfluenced.com Any questions? Media Operations Group (Volunteers) Presentation November 2011
  44. 44. www.sociallyinfluenced.com [email_address] [email_address] We do social media courses, tailored for the military. www.sociallyinfluenced.com Media Operations Group (Volunteers) Presentation November 2011
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