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Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
Measuring Social Media ROI
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Measuring Social Media ROI

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I was invited on behalf of Xische & Co. to present a keynote on measuring return of investment of social media. I think it's a dumb title, because there is no such thing as 'measuring social media …

I was invited on behalf of Xische & Co. to present a keynote on measuring return of investment of social media. I think it's a dumb title, because there is no such thing as 'measuring social media ROI' -- it's a bit like asking what the ROI of the office receptionist is. I attempt to dispel the myth and share 6 smaller elements to measure when it comes to social media.

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Transcript

  • 1. I’m Danish Farhan @danishfarhan & @xische
  • 2. I founded Xische & Co. Oh, but I’m no expert.
  • 3. MEASURING SOCIALMEDIA ROI MYTH OR REALITY?
  • 4. That’s a reallydumb title fora presentation I think.
  • 5. I can’t think of a simpler analogy.
  • 6. How do you measure ROI?
  • 7. We need socialto grow up just a wee bit more. STATE OF SOCIAL TODAY
  • 8. It’s like sayingshow me ROI forthe receptionist. It’s just not optional anymore. STATE OF SOCIAL TODAY
  • 9. There is noGod-metric to say yes it works. STATE OF SOCIAL TODAY
  • 10. STATE OF SOCIAL TODAY
  • 11. STATE OF SOCIAL TODAY
  • 12. STATE OF SOCIAL TODAY
  • 13. Because it’s easyto count, we think fans must be it. STATE OF SOCIAL TODAY
  • 14. Population alone is no indication of anation’s prosperity. STATE OF SOCIAL TODAY
  • 15. No two brands are alike.Neither are measurement metrics. STATE OF SOCIAL TODAY
  • 16. A few practical things to remember.
  • 17. Social media is notthe destination but the vehicle. STATE OF SOCIAL TODAY
  • 18. Social media isnot a sales tool. It’s an engagement tool. STATE OF SOCIAL TODAY
  • 19. Be ready to change. STATE OF SOCIAL TODAY
  • 20. Metrics aremedia agnostic. STATE OF SOCIAL TODAY
  • 21. What can you measure then hot shot?
  • 22. 6THE REALISTIC NUMBERS
  • 23. DEFINEWHAT YOUWANT TOMEASUREDepartment, product or campaign. THE REALISTIC NUMBERS
  • 24. EXPOSUREThis could mean views of any kind. THE REALISTIC NUMBERS
  • 25. CONNECTIONS This could mean views of any kind. THE REALISTIC NUMBERS
  • 26. ENGAGEMENTThis stuff really matter. As in really. THE REALISTIC NUMBERS
  • 27. REFERRALSClicks to tactical destinations. THE REALISTIC NUMBERS
  • 28. CONVERSIONS This isn’t easy. But relatively possible. THE REALISTIC NUMBERS
  • 29. Now I shut up.@danishfarhan or @xische www.xische.com

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