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Measuring Social Media ROI

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I was invited on behalf of Xische & Co. to present a keynote on measuring return of investment of social media. I think it's a dumb title, because there is no such thing as 'measuring social media ...

I was invited on behalf of Xische & Co. to present a keynote on measuring return of investment of social media. I think it's a dumb title, because there is no such thing as 'measuring social media ROI' -- it's a bit like asking what the ROI of the office receptionist is. I attempt to dispel the myth and share 6 smaller elements to measure when it comes to social media.

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    Measuring Social Media ROI Measuring Social Media ROI Presentation Transcript

    • I’m Danish Farhan @danishfarhan & @xische
    • I founded Xische & Co. Oh, but I’m no expert.
    • MEASURING SOCIALMEDIA ROI MYTH OR REALITY?
    • That’s a reallydumb title fora presentation I think.
    • I can’t think of a simpler analogy.
    • How do you measure ROI?
    • We need socialto grow up just a wee bit more. STATE OF SOCIAL TODAY
    • It’s like sayingshow me ROI forthe receptionist. It’s just not optional anymore. STATE OF SOCIAL TODAY
    • There is noGod-metric to say yes it works. STATE OF SOCIAL TODAY
    • STATE OF SOCIAL TODAY
    • STATE OF SOCIAL TODAY
    • STATE OF SOCIAL TODAY
    • Because it’s easyto count, we think fans must be it. STATE OF SOCIAL TODAY
    • Population alone is no indication of anation’s prosperity. STATE OF SOCIAL TODAY
    • No two brands are alike.Neither are measurement metrics. STATE OF SOCIAL TODAY
    • A few practical things to remember.
    • Social media is notthe destination but the vehicle. STATE OF SOCIAL TODAY
    • Social media isnot a sales tool. It’s an engagement tool. STATE OF SOCIAL TODAY
    • Be ready to change. STATE OF SOCIAL TODAY
    • Metrics aremedia agnostic. STATE OF SOCIAL TODAY
    • What can you measure then hot shot?
    • 6THE REALISTIC NUMBERS
    • DEFINEWHAT YOUWANT TOMEASUREDepartment, product or campaign. THE REALISTIC NUMBERS
    • EXPOSUREThis could mean views of any kind. THE REALISTIC NUMBERS
    • CONNECTIONS This could mean views of any kind. THE REALISTIC NUMBERS
    • ENGAGEMENTThis stuff really matter. As in really. THE REALISTIC NUMBERS
    • REFERRALSClicks to tactical destinations. THE REALISTIC NUMBERS
    • CONVERSIONS This isn’t easy. But relatively possible. THE REALISTIC NUMBERS
    • Now I shut up.@danishfarhan or @xische www.xische.com