Measuring Social Media ROI

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I was invited on behalf of Xische & Co. to present a keynote on measuring return of investment of social media. I think it's a dumb title, because there is no such thing as 'measuring social media ROI' -- it's a bit like asking what the ROI of the office receptionist is. I attempt to dispel the myth and share 6 smaller elements to measure when it comes to social media.

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Measuring Social Media ROI

  1. 1. I’m Danish Farhan @danishfarhan & @xische
  2. 2. I founded Xische & Co. Oh, but I’m no expert.
  3. 3. MEASURING SOCIALMEDIA ROI MYTH OR REALITY?
  4. 4. That’s a reallydumb title fora presentation I think.
  5. 5. I can’t think of a simpler analogy.
  6. 6. How do you measure ROI?
  7. 7. We need socialto grow up just a wee bit more. STATE OF SOCIAL TODAY
  8. 8. It’s like sayingshow me ROI forthe receptionist. It’s just not optional anymore. STATE OF SOCIAL TODAY
  9. 9. There is noGod-metric to say yes it works. STATE OF SOCIAL TODAY
  10. 10. STATE OF SOCIAL TODAY
  11. 11. STATE OF SOCIAL TODAY
  12. 12. STATE OF SOCIAL TODAY
  13. 13. Because it’s easyto count, we think fans must be it. STATE OF SOCIAL TODAY
  14. 14. Population alone is no indication of anation’s prosperity. STATE OF SOCIAL TODAY
  15. 15. No two brands are alike.Neither are measurement metrics. STATE OF SOCIAL TODAY
  16. 16. A few practical things to remember.
  17. 17. Social media is notthe destination but the vehicle. STATE OF SOCIAL TODAY
  18. 18. Social media isnot a sales tool. It’s an engagement tool. STATE OF SOCIAL TODAY
  19. 19. Be ready to change. STATE OF SOCIAL TODAY
  20. 20. Metrics aremedia agnostic. STATE OF SOCIAL TODAY
  21. 21. What can you measure then hot shot?
  22. 22. 6THE REALISTIC NUMBERS
  23. 23. DEFINEWHAT YOUWANT TOMEASUREDepartment, product or campaign. THE REALISTIC NUMBERS
  24. 24. EXPOSUREThis could mean views of any kind. THE REALISTIC NUMBERS
  25. 25. CONNECTIONS This could mean views of any kind. THE REALISTIC NUMBERS
  26. 26. ENGAGEMENTThis stuff really matter. As in really. THE REALISTIC NUMBERS
  27. 27. REFERRALSClicks to tactical destinations. THE REALISTIC NUMBERS
  28. 28. CONVERSIONS This isn’t easy. But relatively possible. THE REALISTIC NUMBERS
  29. 29. Now I shut up.@danishfarhan or @xische www.xische.com

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