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Measuring Social Media ROI

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I was invited on behalf of Xische & Co. to present a keynote on measuring return of investment of social media. I think it's a dumb title, because there is no such thing as 'measuring social media …

I was invited on behalf of Xische & Co. to present a keynote on measuring return of investment of social media. I think it's a dumb title, because there is no such thing as 'measuring social media ROI' -- it's a bit like asking what the ROI of the office receptionist is. I attempt to dispel the myth and share 6 smaller elements to measure when it comes to social media.

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  • 1. I’m Danish Farhan @danishfarhan & @xische
  • 2. I founded Xische & Co. Oh, but I’m no expert.
  • 3. MEASURING SOCIALMEDIA ROI MYTH OR REALITY?
  • 4. That’s a reallydumb title fora presentation I think.
  • 5. I can’t think of a simpler analogy.
  • 6. How do you measure ROI?
  • 7. We need socialto grow up just a wee bit more. STATE OF SOCIAL TODAY
  • 8. It’s like sayingshow me ROI forthe receptionist. It’s just not optional anymore. STATE OF SOCIAL TODAY
  • 9. There is noGod-metric to say yes it works. STATE OF SOCIAL TODAY
  • 10. STATE OF SOCIAL TODAY
  • 11. STATE OF SOCIAL TODAY
  • 12. STATE OF SOCIAL TODAY
  • 13. Because it’s easyto count, we think fans must be it. STATE OF SOCIAL TODAY
  • 14. Population alone is no indication of anation’s prosperity. STATE OF SOCIAL TODAY
  • 15. No two brands are alike.Neither are measurement metrics. STATE OF SOCIAL TODAY
  • 16. A few practical things to remember.
  • 17. Social media is notthe destination but the vehicle. STATE OF SOCIAL TODAY
  • 18. Social media isnot a sales tool. It’s an engagement tool. STATE OF SOCIAL TODAY
  • 19. Be ready to change. STATE OF SOCIAL TODAY
  • 20. Metrics aremedia agnostic. STATE OF SOCIAL TODAY
  • 21. What can you measure then hot shot?
  • 22. 6THE REALISTIC NUMBERS
  • 23. DEFINEWHAT YOUWANT TOMEASUREDepartment, product or campaign. THE REALISTIC NUMBERS
  • 24. EXPOSUREThis could mean views of any kind. THE REALISTIC NUMBERS
  • 25. CONNECTIONS This could mean views of any kind. THE REALISTIC NUMBERS
  • 26. ENGAGEMENTThis stuff really matter. As in really. THE REALISTIC NUMBERS
  • 27. REFERRALSClicks to tactical destinations. THE REALISTIC NUMBERS
  • 28. CONVERSIONS This isn’t easy. But relatively possible. THE REALISTIC NUMBERS
  • 29. Now I shut up.@danishfarhan or @xische www.xische.com