Your SlideShare is downloading. ×
  • Like
  • Save
We need to talk about...Content Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

We need to talk about...Content Strategy

  • 766 views
Published

Presentation given at the Information Design Conference, 13th April 2012, Greenwich, London

Presentation given at the Information Design Conference, 13th April 2012, Greenwich, London

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
766
On SlideShare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. We need to talk about… …Content Strategy David Farbey Information Design Conference Greenwich, UK 13th April 2012
  • 2. What is Content Strategy? Promotes content as a central element Recognises the need to manage the content life cycle
  • 3. Slide by Rahel Anne Bailie,http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-100513225850-phpapp01-slide-5-768.jpg?1273810299
  • 4. Slide by Rahel Anne Bailie,http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-100513225850-phpapp01-slide-5-768.jpg?1273810299
  • 5. Slide by Rahel Anne Bailie,http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-100513225850-phpapp01-slide-5-768.jpg?1273810299
  • 6. Slide by Rahel Anne Bailie,http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-100513225850-phpapp01-slide-5-768.jpg?1273810299
  • 7. Slide by Rahel Anne Bailie,http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-100513225850-phpapp01-slide-5-768.jpg?1273810299
  • 8. Slide by Rahel Anne Bailie,http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-100513225850-phpapp01-slide-5-768.jpg?1273810299
  • 9. CS Events
  • 10. CS Events
  • 11. CS Events
  • 12. CS Books
  • 13. CS Books
  • 14. CS Books
  • 15. CS Books
  • 16. CS Books
  • 17. How new is new? Published 2010
  • 18. How new is new?Is contentstrategy aboutprojectmanagement?Published 1994
  • 19. How new is new?Is contentstrategy aboutcustomerengagement?Published 1998
  • 20. How new is new?Is contentstrategy aboutcontentmanagement?Published 2002
  • 21. How does CS define goodcontent? Appropriate  Right for the User and the Context  Right for the Business Useful User-Centered Clear Consistent Concise Supported Erin Kissane, The Elements of Content Strategy
  • 22. Influences on CS The Editor The Curator The Marketer The Information Scientist Erin Kissane, The Elements of Content Strategy
  • 23. Same old problems Departmental silos Poor internal communication No sponsorship Problems of governance http://www.flickr.com/photos/birdwatcher63/5367727228/
  • 24. Good things aboutContent Strategy Promotes the importance of clear and purposeful communication Puts “information” before “technology” Renewed interest in managing enterprise content Gives content creators something to aspire to
  • 25. Less good thingsabout Content Strategy Dominated by digital agencies Confused with“Content Marketing” Technology starting to dominate Design research and user testing not taking place Just another buzzword
  • 26. Ongoing debate “Content Strategy is the new SEO” James Mathewson, http://writingfordigital.com/2012/01/09/content- strategy-is-the-new-seo/ “Is there such a thing as Content Strategy?” Gerry McGovern, http://www.gerrymcgovern.com/nt/2012/nt-2012-02- 27-Content-strategy.htm
  • 27. What’s the verdict?
  • 28. Thank you David Farbey  writes the Marginal Notes blog at www.farbey.co.uk  tweets as @dfarb  teaches at SHU http://www.shu.ac.uk/prospectus/course/141/  replies to email to david@farbey.co.uk