Corporate content needs a kick in the pants

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5-minute "lightning talk" at the London Content Strategy meetup, 24th January 2012

5-minute "lightning talk" at the London Content Strategy meetup, 24th January 2012

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  • 1. CorporateContentNeeds aKickin thePants David Farbey 24th January 2012 http://www.flickr.com/photos/mikeoliveri/6248266610/
  • 2. “What’s corporate content?We’re only fixing the website.”
  • 3. Where did they comefrom?What did they do?Where did they gonext? ...everything you need to know...
  • 4. 10% 90% http://www.flickr.com/photos/tim_ellis/26360948/
  • 5. we’ve knownabout the messfor a long time Photo by David Farbey
  • 6. 6...corporate content needssome governance... http://www.flickr.com/photos/aldeadle/5471429140/
  • 7. everyone is creatingcontent, all the time www.istockphoto.com
  • 8. but everyone’sworking separately http://www.flickr.com/photos/wiccked/228099027/
  • 9. and ignoringeveryone else http://www.flickr.com/photos/birdwatcher63/5367727228/
  • 10. even when there’sa style guide Photo by David Farbey
  • 11. but Content Strategy isonly for websites, right?
  • 12. do you have your own team? www.istockphoto.com
  • 13. tons oftechnicalcontent http://www.flickr.com/photos/cote/94256599/
  • 14. work together andshare content www.istockphoto.com
  • 15. there are plentyof technicalwriters outthere who couldhelp participants at the TCUK 2011 conference, copyright (c) Ken Hosie and ISTC, used by permission
  • 16. ...wading through... http://www.flickr.com/photos/wow/638185069/
  • 17. get a sponsor www.istockphoto.com
  • 18. Slide by Rahel Anne Bailie,http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-100513225850-phpapp01-slide-5-768.jpg?1273810299
  • 19. almost boundless opportunities www.istockphoto.com
  • 20. http://www.flickr.com/photos/mikemcilveen/6027330091/  David Farbey  @dfarbThank you  david@farbey.co.uk  http://www.farbey.co.uk