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CorporateContentNeeds aKickin thePants         David Farbey 24th   January 2012                        http://www.flickr.c...
“What’s corporate content?We’re only fixing the website.”
Where did they comefrom?What did they do?Where did they gonext?      ...everything you need      to know...
10%          90%      http://www.flickr.com/photos/tim_ellis/26360948/
we’ve knownabout the messfor a long time                  Photo by David Farbey
6...corporate content needssome governance...                             http://www.flickr.com/photos/aldeadle/5471429140/
everyone is creatingcontent, all the time                www.istockphoto.com
but everyone’sworking separately     http://www.flickr.com/photos/wiccked/228099027/
and ignoringeveryone else                http://www.flickr.com/photos/birdwatcher63/5367727228/
even when there’sa style guide                    Photo by David Farbey
but Content Strategy isonly for websites, right?
do you have your own team?                 www.istockphoto.com
tons oftechnicalcontent   http://www.flickr.com/photos/cote/94256599/
work together andshare content                    www.istockphoto.com
there are plentyof technicalwriters outthere who couldhelp     participants at the TCUK 2011 conference, copyright (c) Ken...
...wading through...                       http://www.flickr.com/photos/wow/638185069/
get a sponsor                www.istockphoto.com
Slide by Rahel Anne Bailie,http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-100513225850-phpapp01-s...
almost boundless opportunities                                 www.istockphoto.com
http://www.flickr.com/photos/mikemcilveen/6027330091/                    David Farbey                      @dfarbThank y...
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Corporate content needs a kick in the pants

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5-minute "lightning talk" at the London Content Strategy meetup, 24th January 2012

Published in: Technology, Business
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Transcript of "Corporate content needs a kick in the pants"

  1. 1. CorporateContentNeeds aKickin thePants David Farbey 24th January 2012 http://www.flickr.com/photos/mikeoliveri/6248266610/
  2. 2. “What’s corporate content?We’re only fixing the website.”
  3. 3. Where did they comefrom?What did they do?Where did they gonext? ...everything you need to know...
  4. 4. 10% 90% http://www.flickr.com/photos/tim_ellis/26360948/
  5. 5. we’ve knownabout the messfor a long time Photo by David Farbey
  6. 6. 6...corporate content needssome governance... http://www.flickr.com/photos/aldeadle/5471429140/
  7. 7. everyone is creatingcontent, all the time www.istockphoto.com
  8. 8. but everyone’sworking separately http://www.flickr.com/photos/wiccked/228099027/
  9. 9. and ignoringeveryone else http://www.flickr.com/photos/birdwatcher63/5367727228/
  10. 10. even when there’sa style guide Photo by David Farbey
  11. 11. but Content Strategy isonly for websites, right?
  12. 12. do you have your own team? www.istockphoto.com
  13. 13. tons oftechnicalcontent http://www.flickr.com/photos/cote/94256599/
  14. 14. work together andshare content www.istockphoto.com
  15. 15. there are plentyof technicalwriters outthere who couldhelp participants at the TCUK 2011 conference, copyright (c) Ken Hosie and ISTC, used by permission
  16. 16. ...wading through... http://www.flickr.com/photos/wow/638185069/
  17. 17. get a sponsor www.istockphoto.com
  18. 18. Slide by Rahel Anne Bailie,http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-100513225850-phpapp01-slide-5-768.jpg?1273810299
  19. 19. almost boundless opportunities www.istockphoto.com
  20. 20. http://www.flickr.com/photos/mikemcilveen/6027330091/  David Farbey  @dfarbThank you  david@farbey.co.uk  http://www.farbey.co.uk

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