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Corporate content needs a kick in the pants
 

Corporate content needs a kick in the pants

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5-minute "lightning talk" at the London Content Strategy meetup, 24th January 2012

5-minute "lightning talk" at the London Content Strategy meetup, 24th January 2012

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    Corporate content needs a kick in the pants Corporate content needs a kick in the pants Presentation Transcript

    • CorporateContentNeeds aKickin thePants David Farbey 24th January 2012 http://www.flickr.com/photos/mikeoliveri/6248266610/
    • “What’s corporate content?We’re only fixing the website.”
    • Where did they comefrom?What did they do?Where did they gonext? ...everything you need to know...
    • 10% 90% http://www.flickr.com/photos/tim_ellis/26360948/
    • we’ve knownabout the messfor a long time Photo by David Farbey
    • 6...corporate content needssome governance... http://www.flickr.com/photos/aldeadle/5471429140/
    • everyone is creatingcontent, all the time www.istockphoto.com
    • but everyone’sworking separately http://www.flickr.com/photos/wiccked/228099027/
    • and ignoringeveryone else http://www.flickr.com/photos/birdwatcher63/5367727228/
    • even when there’sa style guide Photo by David Farbey
    • but Content Strategy isonly for websites, right?
    • do you have your own team? www.istockphoto.com
    • tons oftechnicalcontent http://www.flickr.com/photos/cote/94256599/
    • work together andshare content www.istockphoto.com
    • there are plentyof technicalwriters outthere who couldhelp participants at the TCUK 2011 conference, copyright (c) Ken Hosie and ISTC, used by permission
    • ...wading through... http://www.flickr.com/photos/wow/638185069/
    • get a sponsor www.istockphoto.com
    • Slide by Rahel Anne Bailie,http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-100513225850-phpapp01-slide-5-768.jpg?1273810299
    • almost boundless opportunities www.istockphoto.com
    • http://www.flickr.com/photos/mikemcilveen/6027330091/  David Farbey  @dfarbThank you  david@farbey.co.uk  http://www.farbey.co.uk