Ann Rockley, with Pamela Kostur and Steve Manning:Managing Enterprise Content: A Unified Content Strategy, published in 2002
Challenged “information silos” Focused on importance of content re-use Emphasised structured writing and XML-based tools Stressed potential cost savings Calculated ROI of Content Management Systems Based on Ann Rockley,Managing Enterprise Content
Reflected in trends in tech comms: Single-sourcing Modularisation (chunking) Structured writing tools (DITA) Combining a CMS and a DITA tool
management is about rules http://www.flickr.com/photos/fred_bear/251321215/
strategyis about thinking http://www.flickr.com/photos/rybczynski/2520948165/
holistic holism: the theory that parts of a whole are in intimate interconnection, such that they cannot exist independently of the whole, or cannot be understood without reference to the whole, which is thus regarded as greater than the sum of its parts . "holism". Oxford Dictionaries. April 2010. Oxford Dictionaries. April 2010. Oxford University Press. 22 September 2010 <http://www.oxforddictionaries.com/definition/holism?view=uk>
holism: thetheory that partsof a whole are in intimate interconnection, such that they cannot exist independently of the whole, or cannot be understood without reference to the whole, which is thus regarded as greater than the sum of its parts .
Content Strategy is broader than Content Management Content Management: Where is your content? When can it be reused? How can your processes be automated?
Content Strategy: What is in your content, and why? Who creates your content and who approves it? Who is responsible for your content once it is live? Content Strategy is not a software package you can buy and forget about
Make content relevant to people Make content useful for machines/systems
What content do we need to create? Why? How will the content be structured? How will users find the content? How will we get from here to launch? What’s next once the content is “out there”? Kristina Halvorson and Melissa Rach,Brain Traffic